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Cristiano Ronaldo announced as LiveScore’s Official Global Brand Ambassador

Ronaldo with Portugal

LiveScore, the global sports media business and one of the world’s leading real-time sports updates providers, has announced Cristiano Ronaldo as its Official Global Brand Ambassador.

Launching ahead of the upcoming European Championship this June, the relationship will span at least two domestic football seasons and next year’s World Cup.

The deal will see Ronaldo, one of football’s all-time greats and a five-time Ballon d’Or winner, unite with LiveScore in what is no doubt a groundbreaking coup for the sporting brand. It comes at a pivotal time for LiveScore who are seeking to continue their rapid evolution as a major global sports media force.

Central to the partnership will be a global ATL creative campaign which will include LiveScore’s first TV spot and a digital campaign which will harness the power of both LiveScore and Ronaldo’s vast global audiences. The partnership will closely align the Portuguese legend with one of the world’s leading real-time sports updates providers as his image will be used across LiveScore’s digital inventory and content.

Cristiano Ronaldo, Official Global Ambassador for LiveScore, was delighted to have partnered with LiveScore.

“I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me,” he said.

“LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”

Marketing Director at LiveScore, Ric Leask, recognised the significance of the partnership for both LiveScore and Ronaldo’s brands.

“In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far. There is simply no bigger sportsperson – past or present – than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch,” he said.

“With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest of all Time’. We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world.

“Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business. We can’t wait to kick-off our partnership and bring our global audience closer than ever to the GOAT.”

Sky Sports extends rights to NIFL

The Northern Ireland Football League has announced that Sky Sports will be the exclusive broadcaster of Football in the region once again.

The Northern Ireland Football League has announced that Sky Sports will once again be the exclusive broadcaster of top-flight football in the region for the next three years.

The Irish League has had a long-lasting partnership with Sky over the years and the agreement will see the relationship in place until the end of the 2024/25 season.

The new agreement will see four Danske Bank Premiership fixtures and the BetMcLean League Cup final broadcast live across the UK & Ireland each season.

Northern Ireland Football Chief Executive, Gerard Lawlor:

“We sincerely thank Sky Sports for their continued backing of our game and we look forward to showcasing some of the best NI Football League matches together over the next three seasons,” he said.

“To continue to have the invaluable support of such a high-profile broadcaster shows how far our league has progressed in recent years as we bring our game to an increasing audience of loyal fans.

“The NI Football League brand is continuing to grow outside of the confines of Northern Ireland, and through Sky Sports, many football fans are now becoming more familiar with the rich history of our clubs and as well as some of the household names that have played in the Irish League.”

Sky Sports Director of Football, Gary Hughes:

“As a long-term partner to the Northern Ireland Football League, we’re delighted to extend Sky Sports’ support of the league and ensure that its entertaining action continues to be available to our customers,” he said.

“Sky Sports customers will be able to enjoy the Northern Ireland Football league alongside our ever-expanding football offering in the UK & Ireland which includes over 500 live games in 2022, from the Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, and this month’s Africa Cup of Nations – placing Sky Sports as the home of live football.”

Valencia CF presents revised stadium upgrade plans

Valencia CF President Anil Murthy has stated the club will not deliver a “low-cost stadium” after holding talks with Mayor Joan Ribó over reviving the long-running Nuevo Mestella project.

Valencia CF President Anil Murthy has stated the club will not deliver a “low-cost stadium” after holding talks with Mayor Joan Ribó over reviving the long-running Nuevo Mestella project.

Valencia’s stadium, the Nuevo Mestalla, was originally under construction in 2009. However, over the last 12 years, due to financial issues and negotiation breakdowns, construction has never been completed and the situation has become known as one of the world’s most notorious stadium projects.

Murthy presented revised plans to a Council delegation led by Ribó, with the club seeking to recommence work on the stadium in order to ensure it retains the advantages granted to it under an ATE construction license given in 2012.

The plans presented to the council include a stadium capacity between 43,000 to 46,000, expandable to 60,000. The stadium would have a second ring dedicated almost exclusively to leisure and restaurant offerings, while the roof will be fitted with solar panels in an effort to drive sustainability.

Valencia Mayor, Joan Ribo:

“Initially it is proposed for a capacity comparable to that which the (Mestalla) stadium currently has (48,500), but expandable to 62,000 spectators. But I think this is not the fundamental element,” he said.

“The fundamental element is the novelty of this second ring that has seemed to me to be a remarkable element that is not in many football stadia. They propose a roof that is made of photovoltaic panels, which is an example at that level that I want to value.

“They have assured us that they have guarantees with the bank where they have the debt, which is now Caixabank.

“They have presented us with a calendar where in June 2022 the works of the sports centre would begin, in October 2022 the start of the works of the stadium and in August 2024 the inauguration of the new Mestalla. The calendar seems realistic and possible, but if it is not met, they will listen to us.”

In December, Valencia revealed plans to use funds from LaLiga’s strategic venture, with global investment fund CVC Capital Partners to help finance the construction of its new stadium. Valencia is reportedly set to receive approximately $189 million AUD from LaLiga as part of the LaLiga Impulso venture. $125 million of which is set to head to the stadium project.

Valencia CF President, Anil Murthy:

“The meeting has been very positive. After the two meetings with the Generalitat, today we have taken an important step by formally presenting the project we have to the important institution, which is the City Council,” he said.

“We have agreed on recommencing work as soon as possible, after presenting the project to the Generalitat and the City Council.

“Nobody talks about a low-cost stadium. It’s going to be a stadium that’s going to give a lot of people a lot of hope and it’s going to mean a lot of investment in the city. It’s going to be something different and something attractive.”

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