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Cristiano Ronaldo announced as LiveScore’s Official Global Brand Ambassador

Ronaldo with Portugal

LiveScore, the global sports media business and one of the world’s leading real-time sports updates providers, has announced Cristiano Ronaldo as its Official Global Brand Ambassador.

Launching ahead of the upcoming European Championship this June, the relationship will span at least two domestic football seasons and next year’s World Cup.

The deal will see Ronaldo, one of football’s all-time greats and a five-time Ballon d’Or winner, unite with LiveScore in what is no doubt a groundbreaking coup for the sporting brand. It comes at a pivotal time for LiveScore who are seeking to continue their rapid evolution as a major global sports media force.

Central to the partnership will be a global ATL creative campaign which will include LiveScore’s first TV spot and a digital campaign which will harness the power of both LiveScore and Ronaldo’s vast global audiences. The partnership will closely align the Portuguese legend with one of the world’s leading real-time sports updates providers as his image will be used across LiveScore’s digital inventory and content.

Cristiano Ronaldo, Official Global Ambassador for LiveScore, was delighted to have partnered with LiveScore.

“I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me,” he said.

“LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”

Marketing Director at LiveScore, Ric Leask, recognised the significance of the partnership for both LiveScore and Ronaldo’s brands.

“In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far. There is simply no bigger sportsperson – past or present – than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch,” he said.

“With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest of all Time’. We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world.

“Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business. We can’t wait to kick-off our partnership and bring our global audience closer than ever to the GOAT.”

DFL and AWS introduce two new Match Facts to Bundesliga coverage

Bundesliga analysis

The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.

The two new Match Facts – Shot Efficiency and Passing Profile – will bring the total number of advanced statistics to eight, with each of them aiming to give fans deeper insights into the action on the pitch.

The first of the new advanced stats – Shot Efficiency – compares the number of goals that a player or team has scored with how many goals the player or team should have scored based on the quality of their chances.

The second – Passing Profile – provides deeper insights into the pass quality of a player or an entire team. Both of the stats are generated by gathering and analysing the match feeds from live games in real time as they are streamed into AWS.

Both new stats made their debut during Matchday 4 on the clash between German Champion FC Bayern München and the second-placed team of the previous season RB Leipzig.

The two new Match Facts will better showcase the action on the field – giving fans, coaches, players, and commentators visual support for analysing the decision-making of players and teams.

Andreas Heyden, Executive Vice President of Digital Innovations for DFL Group, was excited to further innovate the matchday experience for viewers based both domestically and internationally.

“Bundesliga Match Facts powered by AWS allows us to give fans more insight into the game of football, broadcasters more interesting stories to tell and coaches and teams, more data to excel at their game,” he said.

“Last year, the reception for Bundesliga Match Facts around the world was very positive, and we expect through ML and AI to continue to innovate on these analytics to make them even better.

“These two new stats give fans a view into player efficiency that hasn’t been achieved before, and we are just at the beginning of our relationship with AWS. I’m excited to see how technology will continue to evolve the fan experience and the game.”

Football South Australia announce inaugural delivery of AFC/FA ‘A’ Licence

Veart

Football South Australia have announced an exciting opportunity for SA coaches to undertake an AFC/FA ‘A’ Licence in their own state for the first time ever.

The course is a fantastic opportunity for SA’s strong contingent of 90 B Licence holders to be able to elevate their expertise to the next level from the comfort of familiar surroundings.

The Football Australia ‘A’ Licence course is designed to support coaches working with senior players or older youth players in a professional or semi-professional environment where coaches will have three or four training sessions plus a match each week.

Part A will be at the new Summit Sports and Recreation Park in Mount Barker and VALO Football Centre, while Parts B and C will be held at the new State Centre for Football in Gepps Cross in 2022.

Football South Australia can also today announce that registrations are now open for a B Licence, which will take place in January 2021.

Football South Australia CEO Michael Carter was delighted to introduce the new courses for coaches looking to push on in their careers.

“Coach education is an extremely important function of Football South Australia and we are delighted to be hosting an A-License coaching course in Adelaide. For years local coaches have had to travel interstate for the A-License meaning the cost per participant increased,” he said.

“The timing of the course will see components hosted at the soon to be completed State Centre for Football. The headquarters will be an education hub for coaches, referees and players via our pathway programs.”

Coach Education Manager Alec Wilson expressed his excitement for South Australian coaches.

“I am very excited with the announcement of a first-ever A-Licence in SA. This has been a year in the making and something Football South Australia has been wanting to host for a number of years,” he said.

“The announcement is a reward for everyone’s hard work and determination and shows our dedication in providing the best coach education opportunities for the growth of the game.

“To have all three pinnacle courses (A, B and C Licences) at home in our own state is a landmark in coach development and I look forward to seeing our coaches thrive, and in turn, provide better coaching for our players.”

The Football Australia/AFC ‘A’ Licence can be accessed here. Applications close on October 29, 2021.

The Football Australia/AFC ‘B’ Licence can be accessed here. Applications close on December 10, 2021.

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