CrowdedVENUE makes stadium safety simple 

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all. 

They have become a unique combination of IoT hardware and a purpose-built software application that collects, transmits, analyses and presents the behaviour of pedestrian/crowd movement without any need for manual processing during or after study. 

CrowdedHUB sensors merge together the very best in physical identification, including Wi-Fi scanning, Bluetooth scanning, Thermal and 3D imaging of environmental sensing to create a valuable collection of unique data that is independent of any infrastructure. 

 

CrowdedVENUE’s boasts an incredible data gathering hardware system that is regarded as the most secure in the industry, with automated anonymisation at the source and a multi-layered security application. 

Crowded uses the very best in technology to offer an accurate and cost-effective pedestrian movement analysis solution that addresses the growing demands of both the private and public sectors. 

A network of independent sensors are able to accumulate over 90% of individuals in most areas. That information is then sent directly to Crowded who will automatically generate data relevant to the venue or location. 

The CrowdedVENUE software application continually accesses each sensor on their own to safely extract anonymous data and perform detailed analysis, maps and charts to display all the results. 

The following areas are covered in data collection extending to both inside and outside the venue: 

  • Volume per location 
  • Dwell times per location 
  • Most popular locations by visitors,  
  • Most popular routes by visitors,  
  • Top routes by direction with average journey times 
  • Safest route analysis 
  • Event-based predictive evacuation strategy 
  • Visitor heatmap 
  • 3D imaging 
  • Raw.csv Download 

CrowdedVENUE is related to the PoC’s belonging to stadia and other high-profile indoor venues. CrowdedRAIL and CrowdedCITY are two of the other sectors under the Crowded umbrella where they are predominantly utilised by the public sector as part of a multi-faceted range of consultancy services.  

However, CrowdedVENUE has been developed to help the end-user more directly in a manner that is extra simple, clear and easy to use. This approach enables the client to improve visitor safety whilst increasing revenue generation. 

 

The CrowdedVENUE service creates an increased level of value compared to its core function. By providing the stadium the means to transcend all current data collection and football monitioring solutions in favour of a real-world IoT “smart” service, it has everything required to become the global standard in crowd safety and visitor experience tools. 

“CrowdedVENUE is one of several services in the range that offers seamless integration into existing infrastructure via its API function.” they said.  

“Crowded is a fantastic solution for new works as a standalone service, but when a major venue already exists, such as a stadium, it is usual for that environment to be operating a proprietary app for visitors, usually based around experience.  

“The CrowdedVENUE API gives you the best of both worlds, allowing you to retain the control and familiarity of your current services, whilst seamlessly integrating the entire value proposition of Crowded.  

“For venues that do not have a current consumer-focused application, CrowdedVENUE is again the perfect choice for you.  

We will guide you through the design, installation and testing phases of installing a visitor app and the Crowded back-end analysis package, helping you to maximise value for both the venue and its visitors, with minimal operational impact.” 

Crowded not only tracks movement of crowd behaviour accessible, robust and cost-effective, but does it in a manner that is safe and secure, making sure that personal information of all visitors is protected. 

With Data Protection and Privacy Law being such a growing concern, Crowded was built specifically to protect the personal information of visitors alongside the integrity of the data the service gathers.” they said. 

“Any potential personal information is anonymised at source, by the hardware itself. This ensures that no personal information is ever in our possession. 

“In addition to this, Crowded provides the user with all the raw data gathered in .csv format. This gives each user the opportunity to observe the integrity of both the data set and the analysis performed by the application.” 

With a variety of data capture services available, CrowdVENUE presents as the ideal point of call for the safe recommencement of fans to stadiums with COVID-19 slowly easing in Australia. 

For more information on Crowded, including extra details on each individual sector, pricing packages and contact, you can find it here. 

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Melbourne Victory’s brand-new infrastructure strategy

Melbourne Victory & SEDA

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

Australian Championship set to revolutionise domestic football

Football Australia has unveiled the “Australian Championship,” a groundbreaking new competition that promises to reshape the nation’s football landscape.

Officially launching in October 2025, the Championship will serve as a vital bridge between state-based competitions and the Isuzu UTE A-League Men’s system, bringing clubs, players, and communities closer together.

This announcement comes on the heels of the October confirmation of the National Second Tier (NST) format, marking a significant milestone in Australian football.

The Australian Championship will provide a national platform for clubs and players to showcase their talent while fostering stronger connections with fans and communities across the country.

Competition Format and Vision

The Australian Championship will feature 16 teams competing in a dynamic format designed to balance competitive integrity and fan engagement. The competition will include:

Group Stage: Four groups of four teams playing home-and-away fixtures.

Elimination Finals: The top two teams from each group advancing to knockout rounds.

Grand Final: The inaugural champion to be crowned in December 2025.

This structure highlights Football Australia’s ambition to create an inclusive, exciting, and commercially sustainable competition that celebrates the depth of Australian football talent.

Football Australia Chief Executive Officer James Johnson spoke on the importance of this announcement for the future of Australian football.

“The Australian Championship is much more than a competition – it’s a national celebration of football; uniting proud historic clubs, emerging talent, and inter-generational community connection. It reflects the core values of Australian football: authenticity, opportunity, and ambition,” Johnson said in the press release.

“This competition will complement the A-League, NPL, and Hahn Australia Cup, providing a connected, meaningful pathway for players and fans alike. Today’s brand launch is a statement of our commitment to grow domestic football in Australia and unlock its full potential.”

Founding Clubs and National Representation

The competition will include eight Foundation Clubs with storied histories, such as APIA Leichhardt FC (NSW), Avondale FC (VIC), Marconi Stallions FC (NSW), Preston Lions FC (VIC), South Melbourne FC (VIC), Sydney Olympic FC (NSW), Sydney United 58 FC (NSW), and Wollongong Wolves FC (NSW), representing some of the strongest footballing traditions in the country.

Joining them will be eight Member Federation clubs drawn from the National Premier Leagues (NPL) across all states and territories.

This model ensures representation from every corner of the national football community, giving grassroots and state-level clubs an opportunity to compete on a larger stage.

Core Pillars of the Australian Championship

The Australian Championship aims to unite Australian football under the following key values:

Authenticity: Honouring historic clubs, iconic venues, and long-standing rivalries.

Discovery: Showcasing emerging talent and rising stars from across the nation.

Connection: Strengthening ties between grassroots, state competitions, and professional pathways.

Pride and Belonging: Celebrating football’s ability to bring players, fans, and communities together.

A New Era for Australian Football

With its launch, the Australian Championship is set to redefine the country’s domestic football ecosystem, creating new opportunities for players, clubs, and fans. Football Australia’s initiative reflects a commitment to building a thriving national competition while staying true to the rich heritage and passion that underpin Australian football.

As October 2025 approaches, anticipation will only grow for what promises to be a transformative moment in the nation’s sporting history.

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