fbpx

CrowdedVENUE makes stadium safety simple 

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all.

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all. 

They have become a unique combination of IoT hardware and a purpose-built software application that collects, transmits, analyses and presents the behaviour of pedestrian/crowd movement without any need for manual processing during or after study. 

CrowdedHUB sensors merge together the very best in physical identification, including Wi-Fi scanning, Bluetooth scanning, Thermal and 3D imaging of environmental sensing to create a valuable collection of unique data that is independent of any infrastructure. 

 

CrowdedVENUE’s boasts an incredible data gathering hardware system that is regarded as the most secure in the industry, with automated anonymisation at the source and a multi-layered security application. 

Crowded uses the very best in technology to offer an accurate and cost-effective pedestrian movement analysis solution that addresses the growing demands of both the private and public sectors. 

A network of independent sensors are able to accumulate over 90% of individuals in most areas. That information is then sent directly to Crowded who will automatically generate data relevant to the venue or location. 

The CrowdedVENUE software application continually accesses each sensor on their own to safely extract anonymous data and perform detailed analysis, maps and charts to display all the results. 

The following areas are covered in data collection extending to both inside and outside the venue: 

  • Volume per location 
  • Dwell times per location 
  • Most popular locations by visitors,  
  • Most popular routes by visitors,  
  • Top routes by direction with average journey times 
  • Safest route analysis 
  • Event-based predictive evacuation strategy 
  • Visitor heatmap 
  • 3D imaging 
  • Raw.csv Download 

CrowdedVENUE is related to the PoC’s belonging to stadia and other high-profile indoor venues. CrowdedRAIL and CrowdedCITY are two of the other sectors under the Crowded umbrella where they are predominantly utilised by the public sector as part of a multi-faceted range of consultancy services.  

However, CrowdedVENUE has been developed to help the end-user more directly in a manner that is extra simple, clear and easy to use. This approach enables the client to improve visitor safety whilst increasing revenue generation. 

 

The CrowdedVENUE service creates an increased level of value compared to its core function. By providing the stadium the means to transcend all current data collection and football monitioring solutions in favour of a real-world IoT “smart” service, it has everything required to become the global standard in crowd safety and visitor experience tools. 

“CrowdedVENUE is one of several services in the range that offers seamless integration into existing infrastructure via its API function.” they said.  

“Crowded is a fantastic solution for new works as a standalone service, but when a major venue already exists, such as a stadium, it is usual for that environment to be operating a proprietary app for visitors, usually based around experience.  

“The CrowdedVENUE API gives you the best of both worlds, allowing you to retain the control and familiarity of your current services, whilst seamlessly integrating the entire value proposition of Crowded.  

“For venues that do not have a current consumer-focused application, CrowdedVENUE is again the perfect choice for you.  

We will guide you through the design, installation and testing phases of installing a visitor app and the Crowded back-end analysis package, helping you to maximise value for both the venue and its visitors, with minimal operational impact.” 

Crowded not only tracks movement of crowd behaviour accessible, robust and cost-effective, but does it in a manner that is safe and secure, making sure that personal information of all visitors is protected. 

With Data Protection and Privacy Law being such a growing concern, Crowded was built specifically to protect the personal information of visitors alongside the integrity of the data the service gathers.” they said. 

“Any potential personal information is anonymised at source, by the hardware itself. This ensures that no personal information is ever in our possession. 

“In addition to this, Crowded provides the user with all the raw data gathered in .csv format. This gives each user the opportunity to observe the integrity of both the data set and the analysis performed by the application.” 

With a variety of data capture services available, CrowdVENUE presents as the ideal point of call for the safe recommencement of fans to stadiums with COVID-19 slowly easing in Australia. 

For more information on Crowded, including extra details on each individual sector, pricing packages and contact, you can find it here. 

Avatar
Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

NSW Government announces $100 million fund

A new $100 million fund was announced to stimulate local economies, boost employment, and promote healthy lifestyles across New South Wales.

A new $100 million Greater Cities and Regional Sports Facility Fund was announced to stimulate local economies, boost employment, and promote healthy lifestyles across New South Wales.

It is part of the 2020-21 Budget released by the NSW Government on Tuesday that has delivered some exciting news for the community sport sector.

This funding will stretch over the next two years and be able to go towards NSW football clubs who can concentrate on upgrading and improving their facilities to a better standard.

“Right across NSW, community sport is the heart and soul of our social fabric and we want to make sure we have the best infrastructure for our State,” Acting Minister for Sport, Multiculturalism, Seniors and Veterans Geoff Lee said.

“$100 million will be injected into improving facilities and spaces across metropolitan and regional NSW to enable more people to participate in sport and active recreation.

“By investing in new and existing infrastructure we will encourage participation in grassroots sport and create employment opportunities as part of the NSW Government’s multi-billion-dollar infrastructure pipeline.

“We have seen record participation in children’s sport thanks to our Active Kids program and our investment in sports infrastructure aims to build on this success across all genders and abilities.”

Football NSW sees this funding as an opportunity to address facility issues that they identified in their NSW Football Infrastructure Strategy 2020-2030. These funds can help increase support for the largest team-based sport in NSW.

Football NSW has congratulated their State Government on this 2020/21 Budget which will make a profound impact in bouncing back from COVID-19.

The funds compliment the NSW Government’s $148 million investment in the Active Kids program this year, to further support communities to keep active and involved.

The Budget will also allocate $3 million for the development of a business case to turn Jubilee Oval in Kogarah into a revitalised suburban stadium.

Football Queensland welcomes election funding for clubs

At least seven Queensland football clubs are going to benefit from a share in over $1.5 million in fresh infrastructure funding as a result of commitments made prior to the recent Queensland state election.

At least seven Queensland football clubs are going to benefit from a share in over $1.5 million in fresh infrastructure funding as a result of commitments made prior to the recent Queensland state election.

Projects including updated female change rooms and lighting improvements are now poised to proceed after the Governor of Queensland officially invited Premier Annastacia Palaszczuk to form government last week.

“Football Queensland welcomes the return of the government alongside this important funding boost for our clubs. We look forward to seeing much needed infrastructure delivered for football across Queensland,” Football Queensland President Ben Richardson said.

“Football is Queensland’s most popular organised sport. We have a broad and growing participation base, particularly with women and girls joining the game in great numbers. It’s only fair that federal, state and local government funding reflects the size of the game and its critical infrastructure needs.

“There is more to be accomplished moving forward as the major infrastructure priorities outlined in FQ’s Strategic Infrastructure Plan still need government support as we head towards preparing for the FIFA Womens World Cup in 2023.

“In the meantime, I would like to warmly congratulate Stirling Hinchliffe on his appointment as Minister for Sport, and thank Mick de Brenni for his work in the role and the conversations we have recently held in relation to unlocking the opportunity of the upcoming FIFA Women’s World Cup.”

There has been seven clubs identified for funding, with the potential for more to be included.

Three clubs are from North Queensland: Estates FC, MA Olympic FC and Saints Eagles Souths FC.

The four others are based in Brisbane: Grange Thistle FC, Mt Gravatt Hawks FC, Newmarket SFC and Tarragindi Tigers FC.

An eighth club, Wide Bay’s Bingera FC, stands to receive $200,000 for a new playing surface and lights if Queensland Labor candidate Tom Smith wins election in Bundaberg following a recount.

Australian football needs to further explore the potential of Twitch

Twitch continues to be one of the world’s leading platforms to live stream content and Australian football should build their presence on the service.

The FFA launched the E-League in 2018, a competitive Esports league where professional gamers played and represented A-League clubs in the FIFA video game series.

The league is broadcast on the Amazon subsidiary Twitch, with viewing numbers impressive across the board.

According to the Sydney Morning Herald, the opening night of the E-League saw 138,000 people tuning into the show, a figure which was bigger than most A-League games in the past few years.

Speaking at the time of the launch, former FFA head of commercial, digital and marketing, Luke Bould, explained that the idea behind the E-League was to attract a younger audience and build awareness of the A-League’s brand.

“We’re being entrepreneurial, we’re taking a risk. We have to be there and for us it’s a strategic advantage, there’s a million plus people playing this game and we don’t have enough fans of the A-League. We can try and influence them through this media,” he told SMH.

Bould claimed the E-league’s opening night attracted a larger social media following than any other streamed event covered by the FFA (including Bert van Marwijk’s unveiling before the 2018 World Cup).

“That’s the strongest thing we’ve ever done in terms of social platforms, whether it’s live press conferences, it’s by far the strongest thing we’ve ever done,” he said.

Fast forward two years, the E-League now has over 6,000 followers on Twitch and just under four million video views.

The Esports competition has engaged fans successfully on Twitch, but there are more options that Australian football can take advantage of on the platform.

Those in charge could develop strategies to encourage the sizeable E-League fanbase to further engage with real life A-League content, on the same service.

The issue is, there is no official A-League account on the live-streaming service.

The absence of this could be seen as a missed opportunity.

La Liga recently became one of the first major European sports competitions to join Twitch.

On the service, they now broadcast behind the scene’s footage, preview and review shows, special programs on featured players in the competition and much more.

The Spanish competition’s partnership with Twitch also allows for collaboration opportunities which benefits the streaming community.

Could the A-League enter a similar partnership on a smaller scale?

Since Fox Sports has currently cut back on producing A-League magazine shows, it could address a current hole in the market.

Producing exclusive real-life content on Twitch could also see more young football fans flocking to the platform, in addition to those who are already interested in the E-League competition.

It helps that Twitch is an extremely popular platform for a young audience (a market which Australian football administrators are currently targeting), particularly male.

According to Globalwebindex, 73% of Twitch users are aged between 16-34, with 65% of all users being male.

Another possibility for the Australian game is to follow the likes of famous clubs such as Real Madrid and Juventus, as well as leagues such as the English Premier League, in broadcasting live matches on the platform.

Real Madrid and Juventus have their own channels on the service and they have broadcast friendlies and youth team matches.

The English Premier League live-streamed matches on Twitch for UK users earlier this year for the first time.

With murmurs that the FFA Cup is set to be broadcast on YouTube next season, it may not be the worst idea to showcase some of those games on Twitch instead.

It would open up potential commercial opportunities for the present and the future, on a platform where Australian football needs to increase its visibility.

It could not only benefit A-League clubs, but also maximize the exposure for NPL clubs competing in the cup competition.

If Australian football is serious about its focus on engaging a digital audience, Twitch needs to be further entrenched in its plans.

© 2020 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks