CrowdedVENUE makes stadium safety simple 

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all.

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all. 

They have become a unique combination of IoT hardware and a purpose-built software application that collects, transmits, analyses and presents the behaviour of pedestrian/crowd movement without any need for manual processing during or after study. 

CrowdedHUB sensors merge together the very best in physical identification, including Wi-Fi scanning, Bluetooth scanning, Thermal and 3D imaging of environmental sensing to create a valuable collection of unique data that is independent of any infrastructure. 

 

CrowdedVENUE’s boasts an incredible data gathering hardware system that is regarded as the most secure in the industry, with automated anonymisation at the source and a multi-layered security application. 

Crowded uses the very best in technology to offer an accurate and cost-effective pedestrian movement analysis solution that addresses the growing demands of both the private and public sectors. 

A network of independent sensors are able to accumulate over 90% of individuals in most areas. That information is then sent directly to Crowded who will automatically generate data relevant to the venue or location. 

The CrowdedVENUE software application continually accesses each sensor on their own to safely extract anonymous data and perform detailed analysis, maps and charts to display all the results. 

The following areas are covered in data collection extending to both inside and outside the venue: 

  • Volume per location 
  • Dwell times per location 
  • Most popular locations by visitors,  
  • Most popular routes by visitors,  
  • Top routes by direction with average journey times 
  • Safest route analysis 
  • Event-based predictive evacuation strategy 
  • Visitor heatmap 
  • 3D imaging 
  • Raw.csv Download 

CrowdedVENUE is related to the PoC’s belonging to stadia and other high-profile indoor venues. CrowdedRAIL and CrowdedCITY are two of the other sectors under the Crowded umbrella where they are predominantly utilised by the public sector as part of a multi-faceted range of consultancy services.  

However, CrowdedVENUE has been developed to help the end-user more directly in a manner that is extra simple, clear and easy to use. This approach enables the client to improve visitor safety whilst increasing revenue generation. 

 

The CrowdedVENUE service creates an increased level of value compared to its core function. By providing the stadium the means to transcend all current data collection and football monitioring solutions in favour of a real-world IoT “smart” service, it has everything required to become the global standard in crowd safety and visitor experience tools. 

“CrowdedVENUE is one of several services in the range that offers seamless integration into existing infrastructure via its API function.” they said.  

“Crowded is a fantastic solution for new works as a standalone service, but when a major venue already exists, such as a stadium, it is usual for that environment to be operating a proprietary app for visitors, usually based around experience.  

“The CrowdedVENUE API gives you the best of both worlds, allowing you to retain the control and familiarity of your current services, whilst seamlessly integrating the entire value proposition of Crowded.  

“For venues that do not have a current consumer-focused application, CrowdedVENUE is again the perfect choice for you.  

We will guide you through the design, installation and testing phases of installing a visitor app and the Crowded back-end analysis package, helping you to maximise value for both the venue and its visitors, with minimal operational impact.” 

Crowded not only tracks movement of crowd behaviour accessible, robust and cost-effective, but does it in a manner that is safe and secure, making sure that personal information of all visitors is protected. 

With Data Protection and Privacy Law being such a growing concern, Crowded was built specifically to protect the personal information of visitors alongside the integrity of the data the service gathers.” they said. 

“Any potential personal information is anonymised at source, by the hardware itself. This ensures that no personal information is ever in our possession. 

“In addition to this, Crowded provides the user with all the raw data gathered in .csv format. This gives each user the opportunity to observe the integrity of both the data set and the analysis performed by the application.” 

With a variety of data capture services available, CrowdVENUE presents as the ideal point of call for the safe recommencement of fans to stadiums with COVID-19 slowly easing in Australia. 

For more information on Crowded, including extra details on each individual sector, pricing packages and contact, you can find it here. 

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Australian Professional Leagues confirm official collaboration with eToro

eToro and A-Leagues deal

Ahead of the upcoming weekend of A-League Men and Women, the Australian Professional Leagues have announced a three-year sponsorship with trading and investing platform eToro.

eToro is now the Official Trading and Investing Platform of the A-Leagues, where their branding will appear on the back of all mens’ playing jerseys for the 2023/24 season, as well as on all the substitution boards across both the Isuzu UTE A-League Men and Liberty A-League Women competitions. In an example of the digital presence they will have, eToro will take ownership of the ‘eToro Assist of the Month’ and all transfers or trade editorial throughout the season.

Founded in 2007 is committed to help you invest, share and learn. Boasting over 33 million users from more than 100 countries, eToro allows everyone to invest in a simple and transparent way.

eToro has already built a significant global sponsorship portfolio – including English Premier League, German Bundesliga, Spanish Liga ACB and UK Premiership Rugby.

With the A-Leagues welcoming great crowds across the opening rounds, this deal promises to promote further fan engagement.

“We are delighted to announce eToro as our new Official Trading and Investing Platform partner for the next three years,” APL’s Commissioner Nick Garcia said via a statement:

“With attendance and viewership records already broken in the Liberty A-League Women, and the Isuzu UTE A-League Men kicking off with a bang, we are ready for an incredible season of A-Leagues football. eToro has a long standing connection with football globally and we look forward to developing our long term partnership.”

eToro Australia Managing Director Robert Francis explained how they will connect with the A-League supporters.

“We are inspired by the strong sense of community within the A-Leagues’ fan base that reflects eToro’s focus on community, collaboration and shared knowledge,” he added via media release.

“Following the success of the FIFA Women’s World Cup and as part of our mission to empower everyone to take control of their financial destinies, we are excited to be supporting both male and female teams.

“We hope to inspire more people to explore investing as a way to secure their financial future. We are looking forward to attending the games and enjoying some great football.”

Technology companies are a huge addition to Australia’s sporting landscape and with the worldwide appeal that eToro has, this will promote the A-Leagues even further.

A-Leagues Independent Chairman Stephen Conroy on how the APL will evolve post-World Cup

Stephen Conroy - A-Leagues Chairman

For Stephen Conroy and the Australian Professional Leagues (APL), it has been a time of significant change.

In his new role as Independent Chair, Conroy has recently seen the departure of former Chief Executive Officer Danny Townsend, leaving A-Leagues Commissioner Nick Garcia and KEEPUP Managing Director James Rushton to lead the APL.

Ahead of launching the 2023/24 A-Leagues season, it has proved to be a very busy period for the APL in amongst the CEO change – with the reversal of the Grand Final decision, announcing the brand-new U-Nite Round to take place in Sydney, confirming the sale of Perth Glory and identifying the preferred bidder for the Auckland licence.

After bidding farewell to the APL’s inaugural CEO, the focus has shifted to restoring faith in the A-Leagues fanbase – as the men’s and women’s World Cups need to be the kick-starter for football in Australia.

Speaking at Melbourne Victory’s Chairman function at AAMI Park before the Round 2 match against Newcastle Jets, Conroy reflected on a whirlwind period for the APL and football as a whole.

“It’s an exciting time coming off the back of the exceptional performance of the Matildas,” Conroy said.

“The standalone women’s round for the Liberty A-League was hugely positive with the record crowd and atmosphere we saw at the Sydney Derby.

“You’re seeing the enthusiasm with 1.6 million Australians and two million New Zealanders watching the two respective nations play.

“In funny because people almost forget the Socceroos and how well they did at Qatar – we talk about 2006 and the Golden Generation, but genuinely the performance in this tournament was absolutely stunning.”

The record attendances and memberships have been a huge plus for Conroy and the APL, particularly for women’s teams with numbers reaching unprecedented levels.

“As an example we’ve already seen Melbourne Victory go past 20,000 for memberships, so that’s a huge tick,” he said.

“With record turnouts and memberships, we are getting the sense that it is really happening now for people around the country in football.

“There’s so much in front of us at the moment.”

An integral part of the APL has been KEEPUP, which has recently undergone a revamp to split A-Leagues content into its own site.

Conroy outlined the digital strategies behind KEEPUP which has been a major inclusion since the APL’s inception.

“KEEPUP was launched when we unbundled from Football Australia – recently people might have been wondering why the app has morphed back into A-Leagues,” he said.

“In the rush to unbundle, we didn’t own the rights to call it the A-League app, but now we’ve got that sorted.

“What we will now start to see is a more rich product and this turns eyeballs into bums on seats or viewing on TV.

“KEEPUP’s mission is to drive people to watch the game at the ground, through free to air or streaming.”

Conroy also linked back to the numbers we saw from the Women’s World Cup, and how that will be a motivator for future growth of the A-Leagues.

“For all of us that went to any of the World Cup matches, part of it was needing to download the FIFA app,” he said.

“As we saw earlier, there’s 1.6 million Australians who want to watch a game of football – so we’ll be sitting down with Football Australia to work out how to succeed together.

“What we want to see is which team people want to support, get them to more games in-person and turn more casual fans into fully-fledged members.”

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