CUPRA becomes official automotive partner of the Socceroos and Matildas

CUPRA, Australia’s newest car and lifestyle brand, is teaming up with Football Australia to support the professional development of men’s and women’s football in Australia.

Announced on Wednesday following the Commonwealth Bank Matildas’ friendly against New Zealand on Tuesday night, CUPRA becomes the official automotive partner of the men’s Socceroos and women’s Commonwealth Bank Matildas national teams in one of the most exciting periods in the sport’s Australian history.

As part of the agreement, CUPRA will feature on the Socceroos’ training apparel and the parties will collaborate on content campaigns and fan experiences. No stranger to igniting the passion of football fans everywhere, CUPRA is also the global official partner and official automotive partner of FC Barcelona in Spain.

The CUPRA brand, proudly hailing from Barcelona, is known for its emotional design and spirited performance, and is no better encapsulated than by the brand’s evocative cross-over SUV, the CUPRA Formentor.

To celebrate the announcement, CUPRA and Football Australia collaborated to create an action-packed digital spot featuring some of Australia’s hottest up-and-coming football talent and National Team players. The film, which depicts a neon-lit rooftop game of street football being joined by Australia’s best players, also unveils the CUPRA Formentor – its first appearance in Australia prior to launch.

“Football is the world game and a sport that invokes enormous passion in fans everywhere,” CUPRA Australia Director Ben Wilks said.

“To be partnering with our national women’s and men’s team throughout not one, but three global tournaments is a source of immense pride for the entire CUPRA Tribe, and we can’t wait to get behind the teams in their quest for glory, and share our passion with the teams’ fan base of over seven million people.”

Football Australia CEO James Johnson was pleased to be partnering with CUPRA, a brand that already has strong ties to football.

“Football Australia is proud to have partnered with CUPRA, a new and exciting performance car brand that will bring great energy to the Australian market,” Johnson said.

“Over the past 18 months we have worked hard to align football with commercial partners that believe in our sport, and recognise our game’s unique ability to unite and excite Australians.

“CUPRA has impressed us with its bold vision for the future, and we’re delighted that CUPRA has chosen football, and specifically our engaging and iconic national teams, as their first partner in the Australian market.”

This partnership with Football Australia marks the very first collaboration for CUPRA in Australia, which will officially commence trading mid-this year with the opening of the brand’s inner city CUPRA Garage spaces in Australian capital cities.

Staffed by passionate CUPRA Masters, the Garage spaces will serve as a central beacon for the brand, while also becoming a local hub for the growing CUPRA Tribe – an international collective of fans and like-minded people, bound by a shared love of driving.

Unlike other car brands, CUPRA will offer its customers a unique and bespoke brand experience and, in conjunction with its CUPRA Garages, will lean into digital commerce, embracing a hybrid agency sales model.

Always progressive, CUPRA also offers fans and customers the chance to come together and experience the brand online, recently unveiling its own digital world within the Metaverse.

As part of its collaboration with Football Australia, the brand will also be delivering a range of exciting experiences and once-in-a-lifetime opportunities for the fans and players at all levels of the game.

Launching in Australia with a range of performance vehicles powered by petrol and plug-in-hybrid engine technology, CUPRA has also recently confirmed its highly emotional vehicle line-up, which will launch with the CUPRA Leon hatch, the CUPRA Ateca SUV and the CUPRA Formentor cross-over.

More details on the Australian launch of the CUPRA brand and its distinct line-up will be available in the lead-up to the brand’s mid-2022 launch.

Staff Writer
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Newcastle Jets secure A-League future with new owners confirmed

Newcastle Jets have confirmed Maverick Sports Partners as the Club’s new owners. This ownership, subject to final approval from the APL and Football Australia, will launch a “new era” for the Jets under MSP ownership.

This massive announcement comes not long after Australian Professional Leagues chairman Stephen Conroy failed to guarantee Newcastle’s future only three months ago.

The statement said that Maverick Sports Partners have confirmed an agreement to acquire the Newcastle Jets Football Club and are now deeply focused on implementing their plans to bring long term stability and success to this Club.

The Group lead by experienced sports administrator Maurice Bisetto who played a major part in the establishment of Western United FC in the A-Leagues.

Maverick Sports Group is an Australian sports consortium based out of Wetherhill Park in Sydney’s South-West.

Newcastle Jets CEO Shane Mattiske confirmed the significant news.

“Today is a hugely significant day for this Club and this community, as we confirm Maverick Sports Partners as the new owners of the Jets,” said Mattiske in a club statement.

“Over the last three years, we have built a strong foundation for the future of this football club, and it is exciting to be beginning a new era with incoming owners who believe in the opportunity that exists with this Club, with this community and with football as a whole.

“Throughout our process, Maurice Bisetto, the consortium representative, and his partners have demonstrated a deep understanding of football and how to bring success. They also understand this community and their plans are very much aligned with the work that is already underway. I know the Group will bring positive new thinking, new connections and a wealth of experience that will drive the growth of this Club moving forward.

“With this transition to a permanent ownership structure, it is important to acknowledge the support that the outgoing ownership group has provided to the Club over the last three and a half years. These owners believed in the importance of this Club to this community and to the A-Leagues’ competition as a whole.

“They have played a hugely significant role in the history of this Club and on behalf of all fans and stakeholders of the Jets I want to acknowledge the commitment and contribution they have made to us all. Their huge support of this Club will forever be remembered.”

Maverick Sports Partners Director Maurice Bisetto is determined to connect with the Newcastle, Hunter Valley and Northern NSW Community.

“We believe in this Club, the A-Leagues and its players and we’re determined to build success for the Jets and this region,” said Bisetto in a statement.

“We have been impressed by the strength of football here in this region. We know there is a strong historical fanbase and a strong participation base here and we want to bring all of these people together for our Men’s and Women’s games.

“Our team at Maverick Sports Partners are absolutely committed to, and very excited, about the opportunity that exists here at the Newcastle Jets. We see this as the beginning of a new era for the Newcastle Jets and look forward to building a truly great Club with the support of this community.”

This news is huge for the league and the Jets financially, with the club no longer being a financial responsibility for the four other A-League clubs that funded them (Sydney FC, Western Sydney, Western United and Wellington Phoenix).

The Jets can easily recruit players and rebuild to become a stronger unit on the field whilst securing stability off it, and the foundation A-League club with a healthy fanbase and great location can continue to exist.

Iconic Lambert Park re-opens after $2m refurbishment

Lambert Park, home of the APIA Leichardt Football Club, officially re-opened on the weekend after a successful $2m refurbishment.

The extensive investment for the iconic local club includes:

– Replacement of the all-weather playing surface

– Improved drainage

– New concrete edge, stairs and fencing around the perimeter

– Improved access with a new ramp to allow access on the field

The ground is gradually improving to become one of the premier NPL surfaces in the country and this is another one of many recent upgrades helped by the commitment of the Inner West Council.

Currently the ground has two main stands on either side of the playing surface. In the southern stands, there are dressing room facilities, a social club with views of the game, press facilities and media facilities.

On Sunday, the new look Lambert Park was the home for the APIA Leichardt vs Gladesville Ravens NPL Women’s game, and the day was spent in celebration of the refurbishment, as the club organised an event.

The event included an official ceremony by Inner West Council pre-game, free ice cream and activations which drew a decent crowd to the game.

APIA posted an update regarding Sunday’s re-opening.

“Lambert Park was filled with Maroon and Blue as over 400 predominantly female footballers celebrated the $2 million Lambert Park upgrade,” APIA confirmed on their social media accounts.

“The day was filled with some fantastic football and some great activations and enjoyed by all.

“The clubs would also like to thank local clubs Balmain & District Football Club, Leichardt Saints and opponents on the day Gladesville Ravens Women’s NPL football for supporting the day.

“It was a special day for football in our community.”

Lambert Park is an iconic ground that has seen some of Australia’s best names start their careers there since it was first used in 1954.

APIA Leichardt Football Club has produced more Matildas and Socceroos than any other club in Australian history.

The ground gets another much deserved upgrade and will continue to host NPL NSW matches across all age groups in both men’s and women’s competitions.

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