Dave Beeche appointed as new CEO of FIFA Women’s World Cup 2023

FIFA has named Dave Beeche as the new CEO for the upcoming FIFA Women’s World Cup 2023 in Australia and New Zealand.

Following the announcements of Host Cities and FIFA Chief Operating Officers earlier this year, the addition of Beeche is another step in the tournament’s preparations, where he will oversee its delivery throughout the two host countries.

Beeche will begin in his role from June 14, 2021 – we are now just over two years away from the World Cup’s commencement.

Originally from New Zealand, Beeche has 15 years’ experience leading high-profile commercial and non-profit organisations in the sports, events and tourism sectors. His previous leadership roles have seen him deliver successful major sporting events in both host countries, while he worked alongside current personnel involved in the upcoming women’s rugby and cricket World Cups when he served as the CEO of the Local Organising Committee for the FIFA U-20 World Cup New Zealand 2015.

“I am honoured and excited to be given the opportunity to lead the delivery of such a significant tournament, especially at a time when there is so much focus globally on the development of women’s sport and, more broadly, the empowerment of women,” he said.

“I look forward to working with both member associations and the Host Cities to not only deliver an outstanding tournament that showcases the world-class talent in women’s football, but leave a lasting positive legacy for women’s sport.”

FIFA Secretary General Fatma Samoura also spoke regarding the appointment:

“We are delighted to welcome Dave to the FIFA team to head up our newly created offices in Australia and New Zealand,” she said.

“The FIFA Women’s World Cup has gone from strength to strength with new levels being achieved on and off the pitch in France 2019. We are looking to continue this growth and set a new benchmark for this fantastic tournament in 2023 together with our hosts Australia and New Zealand.”

The FIFA Women’s World Cup 2023 is the ninth edition of the tournament and will take place in Australia and New Zealand from July 20 to August 20 2023. It will also be the first edition of the FIFA Women’s World Cup to feature 32 teams.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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