Serie A is still on the hunt for a media rights partner, as DAZN and Sky put in offers for Italy’s top-flight league.
A new broadcast rights agreement is yet to be solved, as Serie A wants €1.15 billion (2.13 billion AUD) a year for the 2021-2024 cycle.
A report by Reuters has stated that digital sports media company DAZN’s offer of €850 million (1.3 billion AUD) has nudged pay-TV network Sky’s reported bid of €750 million (1.2 billion AUD). DAZN would be able to broadcast all matches of the Serie A via its streaming app, while Sky would show games on a variety of platforms.
However, with the Serie A seeking an extra 18% on their current arrangement, it means both companies have failed to reach the minimum target of €1.15 billion (2.13 billion AUD) per season.
It was reported last week that Mediapro and Discovery were the two other bidders who put their hands up, alongside DAZN and Sky. Talks are still continuing between all parties about what to do next.
Reuters has also reported that Serie A could combine DAZN and Sky’s bid to raise the value to the ideal target, if both organisations aren’t able to significantly increase their individual offers.
Sky is aiming to make a bigger presence in Italian football, as they already acquired rights for the UEFA Champions League in the nation lasting three years until the end of the 2023/2024 season.
The terms of the contract mean that Sky will show 121 of the 137 matches per season from Europe’s elite club competition. The deal also covers all 282 matches per season from the UEFA Europa League and the new UEFA Europa Conference League.
The remaining 16 Champions League games per season were taken by Amazon in December, to be shown on its Prime Video streaming platform.