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DAZN and TikTok launch partnership

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DAZN, TikTok and German football portal kicker have announced a new partnership that has seen a Football Hub created on TikTok in Germany.

Global sports streaming service DAZN, social media platform TikTok and German football portal kicker have announced a new partnership that has seen a Football Hub created on TikTok in Germany.

The football hub launched on October 19 and sees live streams, hashtag challenges, video tools and filters available on the Football Hub as well as exclusive behind the scenes football content.

DAZN said that the video tools and filters will inspire creativity in the football community and allow people to “show their passion for the game”.

The hub also promises to give a look into the personal lives of players such as Bayern Munich star Alphonso Davies. German football influencer and TikTok creator Fabian Pecher will provide football skill tutorials on the platform.

“Extending our content into the hub on TikTok offers fans many new opportunities to directly access exclusive DAZN football content Furthermore, there will be exciting insights behind the scenes of DAZN,” Executive Vice President of DAZN DACH, Thomas de Buhr said about the Football Hub.

“We already have a lot of creative football content on our platform, so it was a logical next step for us to create this hub of incredible content. Right now, football fans have limited access to stadiums, so this is a great alternative on TikTok with so many possibilities to interact and for fans to feel closer to their favourite clubs and players,” Charlotte Kohlhas said, who manages TikTok’s media partnerships in Germany, Austria and Switzerland.

In September, TikTok also launched a partnership with France’s Ligue de Football Professionel, the governing body of Ligue 1.

This partnership looked to provide unique content to fans such as live streams that show behind the scenes action at Ligue 1 matches, as well as in-app contests and filters that display the colours of Ligue 1 teams.

A number of football leagues, clubs and players have accounts on TikTok including Real Madrid Captain Sergio Ramos and Arsenal defender David Luiz. Spain’s La Liga has 1.9 million followers on the platform.

DAZN is a major provider of football coverage in Germany for the 2020/21 season. In Germany, Austria and Switzerland it holds the rights to show 45 Bundesliga matches on Fridays, Sunday lunchtimes and Mondays. DAZN will also show 110 UEFA Champions League matches for this season.

 

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Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

World-class speakers set for Australian Coaching Conference this weekend

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The Australian Coaching Conference will take place this Saturday November 28, with a range of big-name football figures set to speak at the event.

Topping the list is legendary football coach Arsene Wenger who will present at the online conference alongside other notable speakers such as Mile Jedinak, Graham Arnold and Julie Foudy.

The event will be run by Football NSW, in conjunction with the FFA, Football Coaches Australia and a number of other Member Federations including Football Victoria, Football West, Northern NSW Football and Football South Australia.

Well-known football personalities Stephanie Brantz and Adam Peacock will co-host the conference this weekend.

“It is extremely pleasing to see that this conference has received such a positive response and that we will be going out to more than 1800 participants across the state, throughout the country and indeed around the world,” Football NSW Head of Football, Peter Hugg stated.

“More significantly, it is great that we have been able to explore various technology platforms that have come to the fore during the COVID19 pandemic, and introduce both online learning and a means by which we can upload content, both now for this weekend, but also for future reference over the next 12 months or so – I can only envisage that this will increase as we develop this concept more and more.

“I think the success of this weekend’s Conference demonstrates a certain ‘build it and they will come’ approach. That is, we have been fortunate to have some of the best football people in Australia and throughout the world present across a range of relevant key areas, and as we have packaged and priced the day accordingly, pleasingly the coaching fraternity have responded.” 

Hugg explained that with the calibre of names on show, the conference is set to be a must-see event.

“To think that we have names like Arsene Wenger, two former world champions in former US players, Julie Foudy and Brandi Chastain, national team coaches Graham Arnold and Tom Sermanni, former Socceroos captain Mile Jedinak, Matildas Heather Garriock and Lisa DeVanna, Xavier Closas from the FC Barcelona Futsal program, representatives from FIFA’s Technical Department, and many more…it’s just a quality line up and augers well for a great day.”

 

La Liga and University of Canberra sign agreement

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The La Liga Business School and the University of Canberra will sign an agreement this week to work on educational projects together.

The La Liga Business School and the University of Canberra will sign of Memorandum of Understanding (MoU) this week to work on educational projects together.

The collaboration agreement is being finalised and will focus on the formation and education of professional football.

La Liga and the University of Canberra said that they aim to use their knowledge and networks to “help to improve the professionalism of professional sport and football.”

An online seminar this Thursday will be the first event held by La Liga and the University of Canberra under the collaboration agreement.

La Liga’s delegate in Australia and New Zealand, Glen Rolls, will be speaking at the webinar alongside Capital Football CEO Phil Brown and Villarreal C.F Business Development Manager Mar Llaneza.

‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ will be hosted and moderated by University of Canberra Academic and former FIFA Assistant Referee Allyson Flynn.

The representatives will discuss strategy, business expansion, international development and commercial risks for sporting organisations. The presentations will be followed by a Q&A session.

“We are very happy to have the opportunity to share the La Liga’s experience in Australia,” Director of La Liga Business School Jose Moya said.

“This agreement reaffirms the commitment of our organization to professionalise the sports sector and, in line with our slogan, ‘it’s not football, it’s La Liga,’ this positions us at the forefront of the industry, not only in terms of sports but also in educational standards.”

The La Liga Business School is the educational department of the Spanish league, it focuses on sport management and aims to professionalise the sports industry.

“The University of Canberra is a leader in Australian sport education and research,” University of Canberra’s, Executive Dean of the Faculty of Health, Michelle Lincoln said.

“We are very excited to further our commitment to sport through collaborations with La Liga on this webinar and future events.”

‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ takes place on Thursday 26th November at 6pm. Registrations for the event are open via the University of Canberra website.

Football Queensland awards four teams with FQ Club Shields

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Football Queensland have issued their first FQ Club Shields to four teams across the sunshine state.

The clubs to receive the accolade are Brisbane City, Brisbane Strikers, Lions FC and Gold Coast United.

The FQ Club Shield initiative was announced in June, serving as a visual representation of how clubs are performing based on a number of factors including extensive technical assessments.

“The FQ Club Shield initiative has been developed to improve accountability, transparency and visibility across a club’s technical performance and achievements while giving them a platform to celebrate success and growth in a meaningful way,” FQ CEO Robert Cavallucci said.

“We congratulate Brisbane City, Brisbane Strikers, Lions FC and Gold Coast United on completing their assessments in partnership with our FQ Club Development Unit and becoming the first clubs to receive their FQ Club Shields, with the remainder of National Premier Leagues Queensland Men’s, Women’s and Football Queensland Premier League clubs to receive theirs in the coming weeks,” he continued.

“FQ will continue to roll this initiative out across clubs as we support them in building capacity and improving technical development standards.

“Assessments are undertaken continually with star ratings provided annually. Up-to-date FQ Club Shields will be displayed on the Football Queensland website where players and parents can view them.”

The Club Development Unit critiques clubs on their planning, delivery and development outcome measures.

It also takes into account factors such as training and game observations, as well as an assessment of coaching standards.

“It is important to note that achieving any of the Gold, Silver or Bronze rating categories demonstrates considerable effort and consistent work and quality delivery by clubs’ administrators and technical staff,” FQ State Technical Director Gabor Ganczer said.

“The FQ Club Development Unit is continuing to ensure that both the players involved in these programs and the clubs themselves are well supported in their development.

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