DAZN removes paywall on women’s football including the Champions League to encourage growth

Avatar
Image credit: Victor Velter / Shutterstock.com

British sports streaming service DAZN revealed its decision to cancel the subscription fee for women’s football content throughout the remaining 2023-24 season in the UK, in order to help promote the women’s game.

Its New Deal for Women’s Football campaign has been introduced to help boost investment and make the women’s game financially sustainable.

The New Deal campaign is calling for clubs, sponsors, media and broadcasters and rights holders to get involved and come together to build a major global commercial sport.

The original strategy that was outlined in the agreement was that in the initial two years of the broadcast deal (21/22 & 22/23 seasons), where all 61 matches were available for free viewing.

Then in the 2023/24 season it moved to a subscription-based model, locking out fans from being able to view the games live on DAZN or its YouTube channel for free.

This announcement affects all Women’s Champions League matches, as well as the Women’s leagues in Spain, Germany, France, Italy, and Saudi Arabia, which will now be accessible without cost.

This means the remaining 29 Champions League matches, 48 Liga F matches, 48 in Frauen Bundesliga, 15 Saudi Women’s league and 50 in the Italian Serie A Femminile will be broadcast for free in the UK.

DAZN released a statement last Thursday that mentioned the reason why the streaming company decided to make the games free.

“This will drive audience growth and provide a new global home for women’s football, offering greater access to games, content and the international women’s football community,” confirming that the decision is part of its new campaign to “ensure a commercially robust future for women’s football.”

DAZN’s co-CEO of women’s sport, Hannah Brown explained what this move means for the future of the sport.

“The women’s game has significant commercial potential,” she said in a statement.

“Without it [the New Deal campaign] a golden opportunity to accelerate growth is lost.”

The numbers released by DAZN since the start of their partnership agreement with the Women’s CL also suggest that there is a magnification on women’s football.

In the competition’s inaugural broadcast year for the 2021/22 final they got 3.6 million in global viewership and a cumulative viewership of 64 million. This went up to 5.1 million for the 22/23 final and an 87 million cumulative global viewership total.

The decision to make women’s football accessible is the right one at the expense of money earned through subscriptions. The best way to grow the sport is to maintain a healthy audience and to not restrict women’s football from the masses in its time of extreme growth.

Football Victoria choose Veo to introduce video analysis technologies

Avatar
Image of the Veo 3, courtesy of Veo Technologies

Football Victoria announced a partnership with Veo Technologies, a global leader in AI-powered sports recording platforms.

FV will integrate Veo Technology and cameras across its internal departments, including technical teams and the referee department.

This collaboration brings advanced video analysis capabilities to all aspects of football operations within FV, including technical teams and the referee department.

FV have been searching for a new company to help with their modern football analytics capabilities and chose Veo after a rigorous and detailed process.

The company met FV’s requirements and standards for elite football analysis and both companies reflect a shared commitment to innovation and excellence in football analytics, benefiting the entire Victorian football landscape.

Veo is the simple and portable sports camera. In Veo, their goal is to help every player and team take their game and sport up a level. They do it with a camera that can automatically record and live-stream sport and a state-of-the-art analysis platform, all powered by AI.

With a combination of advanced AI technology and ease of use, Veo have made this whole process easy and available for everybody, and Veo has become a natural part of sport pitches worldwide.

In their statement, the company spoke about the overall target they want to hit with this partnership.

“Our goal is to also make VEO’s technology accessible to all clubs, players, and coaches, supporting the game’s progress in Victoria,” Veo said in a statement.

Paul Iliopoulos, FV Sponsorship & Events Manager, mentioned the importance of this partnership in improving the quality of coaching and football development in the state.

“VEO’s cameras are a crucial asset for coaches, players, and clubs. This partnership will provide valuable options and benefits, enhancing education and development in football analytics across the Victorian football community,” he said in a statement.

This partnership will mainly benefit the local clubs in Victoria with an affordable deal set that will allow easier access to the fantastic technology.

Through the partnership, FV members are eligible for A$300 discount off a Veo Cam 2, this offer is eligible with the purchase of a 1 or 2-year subscription for a team or club.

To redeem this discount, enter your information at https://www.veo.co/en-au/partnership/football-victoria?t=1

 

Perth Glory building new foundations with La Vida Homes

Avatar
Image credit: La Vida Homes official website

Perth Glory proudly confirms La Vida Homes, a renowned home-building company based in Western Australia, as the club’s principal partner.

As per the partnership agreement, the La Vida Homes logo will appear on the front of the A-Leagues Men’s home and away shirts for the remainder of the ongoing season and the subsequent three A-League seasons.

The collaboration also encompasses substantial branding, advertising, signage, and activation possibilities, along with featuring the company’s logo on the A-League Men’s training apparel for the upcoming three seasons.

As a trailblazing, inventive and socially-aware presence in the home-building sector, La Vida Homes has recently extended its operations into South Australia, further building on its continuous growth and achievements in WA.

Perth Glory CEO Anthony Radich expresses his delight in the club’s collaboration with a company that not only proudly represents Western Australia but is also owned and managed by devoted, long-time supporters of Perth Glory.

“This is a hugely exciting partnership for everyone involved, and we are thrilled to welcome La Vida Homes to the Perth Glory family,” he said via Glory press release.

“This partnership aligns perfectly with our stated commitment to reconnecting with the local WA community on a number of levels.

“La Vida Homes is an extremely well-regarded building company that holds a deep affinity for the club and we look forward to working closely with them to develop this relationship and help grow our club together in the coming years.”

Founder and Managing Director of La Vida Homes, Mark Di Masi, reiterated those sentiments.

“I couldn’t be prouder to announce that La Vida Homes will be a Principal Partner of Perth Glory Football Club for the next three years,” he added via media release.

“My family and I are long-time fans of the club and as I’m sure any passionate football supporter would agree, being able to get behind your team like this is quite simply the stuff of soccer dreams.

“We are an agile team at La Vida who aren’t afraid to do things differently, giving those around us a shake-up, much like Perth Glory.

“We’re all about helping West Australians make their mark on the world and that’s precisely why we’re here; to help this remarkable football club be the best they can be, both on and off the park.”

Mark Di Masi has managed the construction of 20,000 homes throughout his distinguished career and acknowledging the need to depart from the traditional building industry model and innovate, La Vida Homes was established to create something exceptional.

Most Popular Topics

Editor Picks

Send this to a friend