DAZN to exit deals as Twitch launches sports category

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UK sports streaming service DAZN is set to exit multiple soccer broadcasting deals, while Twitch has launched a sports category and partnered with several elite soccer clubs.

SportsPro has reported that DAZN will end its contract to broadcast the UEFA Champions league in Asia.

DAZN owns the rights from 2018 to 2021 for the Champions League and Europa League for Japan, Thailand, Laos, Cambodia, Taiwan, Singapore, the Philippines, Malaysia and Brunei.

Bloomberg reported that COVID-19 and the major changes to the schedule caused by the pandemic are the main reasons for DAZN seeking to back out of the agreement.

DAZN only ever launched a platform in Japan. The company ended up sublicensing the rights to other providers for the other nations. Both Bloomberg and SportsPro suggested that DAZN has made a loss on this broadcasting deal.

DAZN has also exited its deal to broadcast Serie A in Brazil, SportBusiness has reported that the streaming service has cancelled the arrangement despite there being another year left on the agreement.

The English Premier League, Ligue 1 and Major League Soccer are also broadcasted by DAZN in Brazil.

Meanwhile Twitch, a live video streaming service known for Esports and gaming, has signed strategic partnerships with Real Madrid, Juventus, Paris Saint-Germain, and Arsenal.

Each club will have their own channel and create content for the platform such as streaming press conferences, friendlies, or youth matches.

Twitch also created a new sports category, meaning users will be able to find all of the sports streams in one section on Twitch.

These elite European football clubs are not the only sports teams or organisations to have deals with Twitch. Some English Premier League games were streamed on the platform last month, while the Ultimate Fighting Championship, National Hockey League and National Basketball Association were also broadcast on Twitch.

Twitch also has deals with England’s Rugby Football League and America’s National Women’s Soccer League.

These sporting organisations provide a range of content for the platform – whether it be live games or reruns of famous matches such as the NBA’s ‘Top Ten Games of the Season’.

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Arsenal Secures Exciting New Deal with Paramount+

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Image credit: Maciej Rogowski / Shutterstock.com

Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons

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Image credit: Oakleigh Cannons FC

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos  it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

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