Deltatre adds sport-related functionality to AXIS

Staff Writer

Deltatre, the global leader in fan-first video experiences, has announced the development of a new suite of sport-focused features and functionality within its user experience (UX) management tool, AXIS, to support leagues, teams and federations. 

AXIS is a targeted UX management console and suite of multi-platform Reference Apps. For many years, AXIS has been the go-to product for OTT services, including BritBox, Rogers Sports & Media and DR.

AXIS empowers an OTT service’s editorial team, reducing churn and boosting personalisation and monetisation options.

This latest evolution of AXIS brings Deltatre’s expertise to life, offering sports-focused OTT providers the ability to offer their users uniquely different ways of following specific leagues, tournament rounds, teams or players. 

By putting the power in the hands of knowledgeable editorial staff, clients consistently report increased engagement and reduced churn from their OTT offering. 

Deltatre has added the ability for broadcasters and rights holders to adapt their services, so that sports content such as competitions, events, teams, and athletes can be promoted out-of-the-box, with dedicated templates enabling easy discoverability of live and catch-up sport video content. 

In addition, a new personalisation feature allows users to follow their favourite team or player so they never miss a moment of the action. 

Using a simple drag-and-drop interface, AXIS helps editorial teams control every element of their OTT video service, including design, navigation, promotions, page layout, and content. 

This builds on an already extensive set of core AXIS functionality that includes the following features:

• A drag-and-drop management system: Enables any content producer to make real-time changes to an OTT service without needing to touch any code – helping to boost engagement and monetisation opportunities. 

• Smart lists: Streamline efficiency with ‘smart’ lists of content that combine manually curated and rules-based content.

• Advanced Segmentation Tags: Target your audience by demographic type, device, location and so on. 

• Personalisation:  Dynamically surface related content that you know your users are interested in, based on their followed items. 

• Page and row templates: Ready-to-use templates and row types let you create and configure detail pages for your competition, event, team, and other assets, that users can navigate to from anywhere in their app. 

• Monetisation options: Boost revenue potential in a non-intrusive way, by adding brand sponsored rows or banners directly into the UI. 

Gilles Mas, President of Video Experiences, Deltatre, said: “As a long-standing streaming technology provider to leading OTT platforms across sport and entertainment, Deltatre is uniquely positioned to understand the complexities and differences in the way fans and users engage with and consume different content. 

“We know how important it is to combine a greater user experience with clear, actionable audience data. Truly understanding your customers, and giving an editorial team the tools to act on that knowledge, is key to maximising engagement and reducing costs and churn.”

AXIS complements Deltatre’s comprehensive end-to-end offering across sports and entertainment, which includes its OTT player DIVA, the world’s most powerful sports publishing platform FORGE, and mtribes, a SaaS platform for real-time, data-driven UX targeting. 

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Regents Park Saints FC’s women’s game in 2026 and beyond

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Football NSW

The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local football, putting long-term participation at risk. 

 

Keeping pace with rapid growth 

With participation numbers in women’s football rapidly increasing across New South Wales, appropriate infrastructure becomes all the more essential. And for the women and girls looking to join local teams like Regents Park Saints FC, there is growing concern that facilities are struggling to keep up with the modern game. 

Outdated infrastructure, lack of privacy and minimal space in changing rooms have been highlighted as the main issues currently facing the upcoming generations of young female footballing talent. 

Regents Park Saints FC Club Secretary, Vanessa Thorburn, emphasised the benefits to having updated facilities for all players associated with the club. 

“Any updates to our changing rooms are going to benefit our players, but also any other players that use our club,” Thorburn explained via video press release issued Monday. 

Of course, the proposals are not just about addressing present concerns, but about planning for the future of the women’s game and establishing the right environment to nurture young talent.

“The Matildas did a great job of promoting girls in football and I think that it’s something that has really taken off and you see so much more interest in it. We like to think that our club will grow the future Matildas one day,” Thorburn continued. 

 

How can the 2026 AFC Women’s Asia Cup play a role? 

With the 2026 AFC Women’s Asia Cup just around the corner, the next few months represent a pivotal point for the development of the women’s game in Australia. 

In the past, participation and match attendance has increased following major tournaments like the 2023 FIFA Women’s World Cup. For example, between the 2022/23 and 2023/24 season, average attendances at ALW matches shot up from 1,233 to 2,117. It is clear that the Matildas can play in creating nationwide support for women’s football. 

As Australia will host the tournament this upcoming March, there is potential for it to act as a springboard for change across the nation’s football pyramid. 

What remains important to remember is that creating buzz among fans is not enough to sustain long-term progression. The football-fever which will arise when the Matildas kick off in March this year will hopefully infect not only future stars, but the current governing bodies with the power to implement real change in the women’s game. 

 

Coach Education Exchange unites Football NSW and Japan FA

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Football NSW

The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and development systems from which football bodies across Australia can take inspiration. 

 

A valuable partner

The 2026 FNSW Japan Coach Education Exchange comes as the latest display of the strong connection between footballing worlds in Australia and Japan. 

14 Football NSW coaches travelled to Japan for unique insights into what makes the J-League and WE League tick. With both of these leagues being renowned for their distinct footballing identities, elite development pathways, and technical excellence, the program serves as a valuable opportunity for Football NSW to gain new ideas and know-how moving forward. 

During the visit to Japan, the coaching cohort visited several different clubs, including: 

  • Cerezo Osaka
  • Tokyo Verdy
  • JEF United Chiba
  • Urawa Red Diamonds
  • Gamba Osaka

Learning from international expertise

The trip was not, however, merely about uncovering the secrets to club or commercial success. 

Visits to the JFA Academy Sakai emphasised Japan’s commitment to creating elite pathways for talented young players across the country. They believe in nurturing players not only to be talented footballers, but to be confident leaders through their education and lodging system. 

“He or she being gifted does not always have his or her talent blossom. By providing those who have a talent with a good environment and encouraging them to make efforts, we nurture players who can shine in the world,” they explain via the JFA official website. 

Further meetings with Director of Coach Education at the JFA, Kimura Yasuhiko, as well as Head Coach of Japan’s Men’s National Team, Hajime Moriyasu, highlighted the wealth of knowledge which Australia can access during collaborations with the JFA. 

“The opportunity to meet and hear from a national team head coach operating at the highest level of international football proved both humbling and motivating, underscoring the value of global connection and shared learning in coach development,” Football NSW said via press release. 

Following the success of the 2026 FNSW Japan Coach Education Exchange, the objective should now be to transform insights into action. For Football NSW, or any other football association in Australia seeking to develop the game for current and future generations in the region, the lessons learned from international partners must be applied with real conviction and commitment.

 

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