Deltatre announces evolution of OTT video player DIVA

Staff Writer

Deltatre, the global leader in fan-first experience, has announced an evolution of its industry-leading OTT video player DIVA – as used by BT Sport, NFL Game Pass and other prominent streaming platforms – that allows for simpler integration with a client’s existing technology stack.

For close to 10 years, DIVA has been regarded as a market leading, interactive OTT video player for sport. DIVA empowers rights owners to spark new levels of engagement through an interactive OTT player which supports:

  • Interactive timelines
  • Synchronised data overlays
  • Fan engagement features
  • Monetisation support
  • Multi-camera viewing
  • 360-degree support

The new generation of the DIVA (5.0) player has been built to enable a simplified SDK integration, configuration, and set-up for clients across their apps. In essence, this new offering enables clients to integrate the best-in-class interactivity provided by the DIVA front-end with any existing video workflow.

Deltatre can now serve operators in the market that wish to adopt interactive front-end features whilst retaining their existing Online Video Platform (OVP) – greatly reducing effort-to-market and allowing clients to focus on servicing their users and providing an enjoyable viewing experience.

“Throughout Deltatre’s history we have always looked to evolve our offering in-step with changing consumer behaviour and client demand,” President – Video Experiences, Gilles Mas said.

“Our latest offering helps clients that come to us with established video workflows, but also want the interactive, engaging features that DIVA brings. Together, we can ensure the end-user experiences their favourite sports in the way they want, with the fan fully in control of how they interact with a service.”

To learn more about the evolution of DIVA, click here.

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Steadfast Supports CCM Women’s A-League Team

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Steadfast CCM
Image Credit: Central Coast Mariners

Steadfast Group has enhanced its partnership with the Central Coast Mariners (CCM), becoming a Premier partner of the club.

First having collaborated with the club in 2019, Australasian insurance broker network Steadfast joined the Mariners as a supporter.  However, the new renewal will see Steadfast rewarded for its loyalty with key branding locations, most notably featuring on the back of the CCM Women’s kit.

Central Coast Mariners Head of Commercial Operations, Olivia Rebelo lauded Steadfast’s critical dedication to the club.

“Steadfast’s ongoing support shows their strong commitment to football on the Central Coast. Since 2019, they’ve played a key role in our journey, and as we begin this new chapter with the Women’s A-League team, their continued backing reflects the shared vision and ambition of our organisations,” she said via press release.

“We are thrilled to have Steadfast Group as a Premier partner, aligning with our A-League Women’s team. Their support highlights their dedication to empowering women in sport and making a meaningful difference within our community.”

Steadfast Founder, Managing Director and CEO, Robert B. Kelly AM signalled how his organisation wanted to help women’s sport thrive across the country.

“We endeavour to make positive contributions in our communities, and sports are an important facet of community for many Australians. We’ve seen the profile of women’s sports, including football, rise over the past few years and we want to see that continue,” he said in a press release.

“Steadfast is proud to support the Central Coast Mariners, a partnership we have had for the past seven years, and I wish the Women’s A-League team a great season of football.”

The updated partnership between Steadfast Group and the Central Coast Mariners, indicates a positive and bright future for woman’s sport along the Central Coast as both organisations work to increase female participation in sport.

 

Sevilla FC is the first sports club in the AI Alliance

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Image credit: Marta Fernandez Jimenez / Shutterstock.com

Sevilla FC has made history as the first sports club invited to join the AI Alliance, a global community dedicated to the responsible and ethical advancement of artificial intelligence. Among over 150 member organisations, Sevilla FC stands out as the only sports club, highlighting its commitment to technological innovation in sports.

Co-founded by IBM and Meta, the AI Alliance brings together leading technology companies like Intel, AMD, Oracle, Red Hat, and Sony. It also includes renowned academic institutions such as CERN, EPFL, ETH Zurich, Yale, Cornell, the University of Tokyo, Imperial College London, and the Indian Institute of Technology Bombay.

Nationally, Sevilla FC is the fourth Spanish institution to join the AI Alliance, alongside the Barcelona Supercomputing Center, MLOps Community, and Esade, representing a significant milestone for sports and technology in Spain.

Sevilla FC has long been a leader in adopting cutting-edge technologies across both sports and business operations. The club has utilised AI to develop advanced solutions in various areas, including player identification and profiling based on scout evaluations in natural language. On the commercial side, AI has been integrated into ticketing, sponsorship, and Fan 360 tools, with a strong focus on attendance prediction, greatly enhancing the management of the secondary ticket market.

Club president, José María del Nido Carrasco, expressed great enthusiasm about the club joining this organisation.

“For Sevilla FC, it is a great honour to be the first sports clubs to join the AI Alliance. We feel fully committed to its principles for the safe, ethical, and collaborative development of artificial intelligence. For the club, this represents significant recognition from the technology industry and various academic institutions for our strong commitment to applying technological innovation to sports, as well as to our different business areas, in order to provide our professionals with the best tools to pursue success both on and off the field,” he said via Sevilla FC statement.

Through its membership in the AI Alliance, the club adopts and aligns with the core principles of this community, including:

  • Global collaboration to advance AI development.
  • The definition and development of AI use cases in the sports industry.
  • The promotion of open source technology that encourages equitable access to AI.
  • The development of and adherence to standards that ensure trust and security in AI applications.

This achievement not only reinforces the club’s dedication to digital transformation but also establishes it as a leader in creating a more innovative, ethical, and sustainable sports ecosystem, setting a precedent for other sports clubs to follow.

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