Deltatre hires new Commercial Vice President

Deltatre, the global leader in fan-first experiences, has appointed Giancarlo Bernini as Commercial Vice President.

Bernini will be based in London and report to Benjamin Causse, who will lead on commercial operations in EMEA.

Bernini will be responsible for engaging with clients across the media and telecommunications sector, ensuring they are equipped with the best-in-class solutions to suit their strategies and growth plans. He will be working with companies around the world, across mature and emerging markets.

With a comprehensive understanding of sports and entertainment, marketing, sponsorship and the global rights market, Bernini has extensive knowledge of the marketplace, garnered during a distinguished 20-year career across media and telecommunications, financial services and sport.

He spent five years at WWE, serving as Senior Director, Marketing and Commercial Operations. Previously, he held senior leadership roles at Sony Mobile – where he was Head of Global Sponsorships and Partnerships – and VISA Europe.

Giancarlo Bernini, Commercial Vice President, Deltatre: “I hope to use my experience of working with renowned brands that utilize cutting-edge technology. It’s an exciting time to be joining Deltatre, with the company expanding its reach and client base around the world. It’s my ambition to develop strategies alongside our partners which benefit from our best-in-class video experience suite.”

Benjamin Causse, EMEA Commercial Lead, Deltatre: “Hiring Giancarlo is a significant step for Deltatre. He has incredible experience and an encyclopaedic knowledge of our industry. We know that our clients across media and telecoms are not only focussed on their infrastructure but prioritizing building deeper customer relationships as user behaviour changes. Giancarlo is perfectly placed to assist those companies achieve that.”

In 2021, Deltatre continued its growth story, delivering new projects for the likes of Rogers Sports & Media, Tennis Channel, Major League Soccer and Volleyball World among others.

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Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

Image credit: Brett Phibbs / Photosport

Auckland FC has confirmed Clarity Insurance Brokers has joined as an official partner supporting the club with its daily insurance operations and logistics.

The collaboration provides Auckland FC with comprehensive coverage and peace of mind, ensuring that every aspect of the organisation is safeguarded. From corporate assets and daily operations to player contracts, facilities, and stadium liability, Clarity Insurance Brokers will deliver tailored, expertly managed insurance solutions designed to protect the club’s people, property, and long-term interests.

Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.

The company has developed over 170 customised insurance schemes across a wide range of sectors, including real estate, owner-drivers, telecommunications, pleasure craft, construction, property management, and bodies corporate. Its expertise in schemes extends beyond the scope of individual client business, reflecting a broad and adaptable approach to market needs.

With deep experience in risk assessment, online data collection, and strategic marketing, Clarity Insurance Brokers has the capability to design, complete, and launch new schemes within just a few weeks.

The company is committed to fostering long-term partnerships, offering clients regular account reviews, business development support, new revenue opportunities, and enhanced brand visibility through collaborative growth.

Clarity Director Chris Bull, a proud Auckland native and passionate Auckland FC supporter, said the natural synergy between the two organisations’ values and ambitions inspired Clarity to join forces with the club.

“Both brands share local roots but with the ambition to do more and be better,” he said via press release.

“For a professional club like Auckland FC, managing risk is just as crucial as managing the game plan. We are honoured to be the club’s Official Partner, providing the high-level expertise required to protect every aspect of their operation, both on and off the pitch.”

Auckland FC CEO, Nick Becker has highlighted the depth and significance of the new alliance, emphasising that it goes far beyond a traditional sponsorship arrangement.

“This is a full-service commitment beyond standard sponsorship,” he said via press release.

“Clarity shares our mission to become part of the fabric of the local community and a dedication to excellence. This partnership is more than just a logo; it’s about two ambitious organisations working together to build a strong future for our city.”

The partnership will give Clarity extensive brand exposure across Auckland FC’s passionate and expanding supporter base, offering valuable opportunities through digital platforms, in-stadium presence, and corporate networking initiatives.