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Deltatre: The all-rounder for leading innovations

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Deltatre is changing the way fans consume and engage with their favourite sports, with specialist innovations ranging across over-the-top (OTT) streaming, websites and apps, graphics, data, officiating systems, user experience, and product design.

Speaking to Soccerscene, Craig Harvey, Deltatre’s Vice President of Asia-Pacific explains: “We guide sports organisations through change. Using data and insights, combined with over 30 years of experience in sport, we analyse, design and deliver the next level of growth through technology and services.”

With an extensive client list in football – featuring FIFA, AFC, J League and all MLS clubs, to name a few – Deltatre brings an unrivalled experience to any football organisation that is seeking to build its brand by engaging, understanding, growing and monetising its fans.

Deltatre growth in Asia-Pacific

Deltatre has experienced significant growth in recent years, and has expanded its presence around the world, with over 1000 staff across 11 countries. In 2015, Deltatre made a strategic decision to build a presence in Asia-Pacific and localise its service to adapt to the needs of the clients in the region.

Now with nearly 100 staff distributed across Australia, Japan, Hong Kong, Singapore and India, Deltatre is better placed than ever to deliver; and clients such as Asian Football Confederation (AFC), J League and India Super League (ISL) are already benefitting from this strategic initiative.

Indeed, the ISL appointment of Deltatre reflected the mission to redevelop its on-screen storytelling of the fastest growing sports property in India. Deltatre developed, designed, and deployed a best-in-class graphics solution for the full season, and implemented sophisticated remote production that ensured adaptability. Such implementation came to the fore this year, considering the significant restrictions imposed by COVID-19 in India, with operations limited to strict bio-secure bubbles in Goa and Mumbai, as outlined in this case study.

Harvey touches on the success on this project: “Delivering live sport can be challenging at the best of times. In today’s world, it takes a new level of commitment, adaptability and innovation to ensure a safe and successful delivery. Delivering this seasons ISL was arguably one of our hardest deliveries, ever, but the toughest times often lead to our greatest moments.”

Leading Innovation

Beyond the world of broadcast, Deltatre is renowned for its work across data, owned & operated digital platforms and OTT streaming services; be it collecting the official data for the Bundesliga, or powering MLSSoccer.com and NFL Game Pass, as a few examples from a distinguished list of projects around the world. In addition, Deltatre provides the technology backbone to managing competitions and events for several organisations, streamlining both internal and external processes and tasks.

Harvey adds, “At our core, we are a team of technology experts with a passion to bring sport to life. Over the past 30 years we have built and refined our products and services to connect the media value chain to maximise performance and operational effectiveness for all stakeholders.”

An area where Deltatre has seen great traction in the past few years is the centralisation of digital platforms for leagues to better support the future of their clubs and members. The multi-tenant approach – using FORGE Multiply – brings unity to every member, large or small, and offers an ecosystem designed to support them engage, understand and connect with their community and fans, and ultimately grow their sport.

“A powerful example of work is highlighted in our recent announcement on becoming the web technology partner for Major League Soccer (MLS), supporting the league and its clubs transform the fan experience.” Harvey said.

Beyond Football

Deltatre’s capabilities and experience extend far beyond football, and sport. In 2018, Deltatre acquired Massive Interactive – which was founded in Australia in 1996 and now uses its office in Redfern as its Australian HQ – bolstering Deltatre’s OTT capabilities with products capable of delivering entertainment platforms for media organisations around the world.

Harvey added: “We predicted that media organisations would consolidate OTT viewing experiences across sport and entertainment, and so the acquisition of Massive Interactive has uniquely positioned Deltatre as leaders in both live and VOD content management, paired with world-class products that deliver engaging experiences at scale.”

Soccerscene takes a closer look at the variety of products and services Deltatre brings to market – all of which could well be applicable to organisations throughout Australia that are looking to augment their capabilities.

DIVA – Bring fans closer to the action.

An advanced OTT player, DIVA offers fans more than simply watching the game. If you’re watching from home, you want to experience every moment in fine detail. You get all the data you could ever want, with the ability to view from multiple angles – available on mobile, web, and Android TV.

AXIS – Drive user engagement.

User experience (UX) is at the heart of AXIS, giving editorial teams the chance to tailor their content to suit each sports fan. AXIS uses an easy-to-use drag-and-drop interface that can control all aspects of an organisation’s OTT service to deliver increased engagement, such as design, navigation, promotions, page layout, and content.

Mtribes – Give your users a more personalized experience.

This software as a service (SaaS) platform has been created for real-time insights on user experience. To be successful in digital, data is the key indicator. To understand users, there needs to be the right tools in place to see how the audience is interacting with a service. Mtribes plugs into an existing sports technology stack to be assessed by operators. With the power of data, they can make changes to a service’s features, design, and content depending on a user’s behaviour traits.

FORGE – Engage your fans through storytelling.

A sports-oriented audience is hungry for content and wants that content all in one place. FORGE is the world’s first sport-focused publishing platform that meets the needs of all audiences on a global scale. It offers flexibility for sports operators to tell their unforgettable stories through this modern-day solution. FORGE has been built from the ground up to create a content platform that’s simple to use and lets editorial teams produce content as they like. It also lets teams get a better idea on how much time they engage with their fans and to decide on the appropriate channels.

To see all that Deltatre has to offer, you can find it here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Football Queensland’s State Coaching Conference to return

Football Queensland has confirmed details of the State Coaching Conference, which will be held at the University of Queensland in Brisbane.

Football Queensland has confirmed the return of their State Coaching Conference, which will be held at the University of Queensland in Brisbane on Sunday, February 6, 2022. 

Hosted at the UQ St Lucia campus, the conference will bring together coaches from across Queensland and will feature guest speakers to deliver a combination of theoretical and practical sessions. 

FQ General Manager – Football and State Technical Director Gabor Ganczer, views the 2022 State Coaching Conference as a per welcome coaches from all levels of the game. 

“Following the success of the International Football Coaching Conference Australia (IFCCA) held in 2019, Football Queensland is delighted to once again deliver a fantastic development and learning opportunity for coaches with the conference to be held in February,” Ganczer said. 

“The 2022 State Coaching Conference will welcome coaches from across Queensland, with attendees to receive Continuing Professional Development (CPD) points and benefit from opportunities to network with fellow coaches and guest speakers in attendance. 

“Whether you’re just starting out on your coaching journey or are on the advanced coaching pathway, the State Coaching Conference will be a great way to prepare for the 2022 season.”  

Early bird registrations for the 2022 State Coaching Conference are now open. Click here to secure your spot now. 

KEY INFORMATION 

Date: Sunday, February 6, 2022
Venue: University of Queensland St Lucia Campus, Brisbane
Time: 9am-5pm
Cost: If purchased before Tuesday, 11 January (early bird offer) – $120
*If purchased after Tuesday, 11 January – $140 

Get your delegate pass here.

Football Queensland’s 2022 State Referee Conference announced

Football Queensland has outlined details for the 2022 State Referee Conference, which will be held at the Logan Entertainment Centre.

Football Queensland (FQ) has outlined details for the 2022 State Referee Conference, which will be held at the Logan Entertainment Centre on Saturday, February 5 and Sunday, February 6 next year. 

In a two-day event, the conference will welcome a variety of referees covering all levels of the game, and will feature an Assessor Seminar as a main focus for the second day.

“Football Queensland is delighted to invite match officials from across the state to join us for the upcoming State Referee Conference, which is always a highlight of the football calendar for all Queensland referees,” FQ CEO Robert Cavallucci said. 

“Regardless of whether you’re just starting out on your refereeing journey or an established match official in the NPL Queensland, the conference is a great development opportunity and a chance to socialise with the wider refereeing community. 

“The 2021 State Referee Conference saw referees from all levels of the game come together ahead of the season to hear from guest presenters including Football Australia Head of Referees Nathan Magill. 

“Next year’s event will follow a similar structure, with guest presenters joining us for sessions on day one before the Assessor Seminar on day two will welcome assessors and any referees who wish to mentor in 2022. 

“We look forward to seeing match officials from across Queensland join us for next year’s State Referee Conference ahead of the 2022 season.” 

Further information on guest speakers and topics will be announced in the coming weeks. 

Register for the 2022 State Referee Conference here. 

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