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DFL and AWS introduce two new Match Facts to Bundesliga coverage

Bundesliga analysis

The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.

The two new Match Facts – Shot Efficiency and Passing Profile – will bring the total number of advanced statistics to eight, with each of them aiming to give fans deeper insights into the action on the pitch.

The first of the new advanced stats – Shot Efficiency – compares the number of goals that a player or team has scored with how many goals the player or team should have scored based on the quality of their chances.

The second – Passing Profile – provides deeper insights into the pass quality of a player or an entire team. Both of the stats are generated by gathering and analysing the match feeds from live games in real time as they are streamed into AWS.

Both new stats made their debut during Matchday 4 on the clash between German Champion FC Bayern München and the second-placed team of the previous season RB Leipzig.

The two new Match Facts will better showcase the action on the field – giving fans, coaches, players, and commentators visual support for analysing the decision-making of players and teams.

Andreas Heyden, Executive Vice President of Digital Innovations for DFL Group, was excited to further innovate the matchday experience for viewers based both domestically and internationally.

“Bundesliga Match Facts powered by AWS allows us to give fans more insight into the game of football, broadcasters more interesting stories to tell and coaches and teams, more data to excel at their game,” he said.

“Last year, the reception for Bundesliga Match Facts around the world was very positive, and we expect through ML and AI to continue to innovate on these analytics to make them even better.

“These two new stats give fans a view into player efficiency that hasn’t been achieved before, and we are just at the beginning of our relationship with AWS. I’m excited to see how technology will continue to evolve the fan experience and the game.”

FIFA’s commercial partnership structure unlocks opportunities

FIFA has introduced a new commercial partnership structure that will provide companies worldwide with increased opportunities to partner with soccer.

For the first time in eight years, FIFA has introduced a new commercial partnership structure that will provide companies worldwide with increased opportunities to partner with soccer.

Three partnership variables have been launched which include women’s football, men’s football and Esports/gaming. As a starting point, brands will now be able to negotiate dedicated partnerships with women’s football and Esports.

FIFA are building on their Women’s Football strategy implemented from 2018, by launching a dedicated women’s soccer commercial vertical to show their commitment to making soccer more accessible for women and girls across the globe. Their main aim from this vertical is to accelerate the growth and equality of the women’s game.

As for opportunities that provides for Australia, it could be a key driver for broadening the business side in women’s soccer, as well as the ever-growing Esports.

FIFA Chief Women’s Football Officer, Sarai Bareman:

“This marks a groundbreaking moment to maximise the growth of the women’s game and its marketing appeal, as we create equal commercial models across Women’s and Men’s Football for the first time,” she said.

“We’re excited about the opportunities for brands who want to support women’s sport, help accelerate women’s equality, and wish to align themselves with the unparalleled momentum around women’s football.”

A dedicated partnerships structure for Esports will allow FIFA to further broaden its gaming footprint. The structure provides exciting opportunities to participate in one of the world’s fastest growing markets.

Overall, FIFA’s new partnership structure includes the following:

  • All partners will receive extensive global commercial rights across national team tournaments.
  • Sponsors will receive global activation rights surrounding the FIFA Women’s World Cup, the FIFA World Cup and/or across all FIFAe competitions.
  • Tournament Supporters will be able to select territorial activation rights for any of the above listed tournaments.
  • FIFA partners continue to hold the highest level of association with global partner status and category exclusivity across competitions.
  • FIFA’s new commercial approach will enable brands to benefit from new opportunities to associate with FIFA’s brand for business-driven purposes

FIFA Chief Commercial Officer, Kay Madati, on the impact these changes will make:

“As we continually work to make football truly global, accessible and inclusive, we recognised the need for a nimble and customisable commercial structure that enables brands big and small, global and local, to connect with all aspects of the beautiful game,” he said.

“The new model will allow our partners to create more tailored programming and marketing activations that align directly with their strategic business goals, and connect them to the world’s most passionate fans, in the world’s most engaging sport.”

28 Australian Match Officials recognised by FIFA for 2022

Football Australia has announced that 28 of Australia's Match Officials have been appointed to FIFA's Panel of International Referees.

Football Australia has announced that 28 of Australia’s Match Officials have been appointed to FIFA’s Panel of International Referees for 2022.

The list includes Referees, Assistant referees, Futsal referees, and Video Match Officials – all of whom are enabled to officiate FIFA sanctioned tournaments and fixtures.

The list includes four new Australian match officials, featuring two match referees and two assistant referees. They are Daniel Elder and Adam Kersey from the Isuzu UTE A-League Men’s competition, and assistant referees Lauren Hargrave and Kearney Robinson respectively.

With all officials becoming debutants on FIFA’s esteemed list, it serves as recognition on a worldwide scale.

Football Australian Chairman and Chair of Football Australia Referees Committee, Chris Nikou:

“Australian match officials have always been highly regarded within the global football landscape and it is pleasing to see that FIFA has continued to recognise this through the appointment of 28 Australians to the Panel of International Referees for 2022,” he said.

“Congratulations to the new additions to the panel in Daniel (Elder), Adam (Kersey), Lauren (Hargrave), and Kearney (Robinson).”

Football Australia Chief Executive Officer, James Johnson:

“Refereeing remains a key focus for Football Australia, and it is pleasing to see Australian Match Officials once again recognised by FIFA. We congratulate all the 2022 Panel or their opportunity to represent Australian football on the global stage,” he said.“With the FIFA World Cup Qatar 2022™ now just 11 months away and a home Women’s World Cup™ in 2023, it is an exciting time for Australian refereeing and football more broadly.”

Four other Australian match officials are also being acknowledged for their selection to officiate in the AFC Women’s Asian Cup India 2022. Referees Casey Reibelt, Lara Lee, Kate Jacewicz, and Assistant Referee Joanna Charaktis will represent Australia in India over the coming weeks.

Meanwhile, seasoned Australian referees Matthew Cream and Renae Coghill called time on their international refereeing careers at the end of 2021.

The full list of Australian Match Officials selected for FIFA’s Panel of International Referees for 2022 is below:

Name

Role

FIFA International Since

Kurt AMS

Referee

2019

Jonathan BARREIRO

Referee

2019

Christopher BEATH

Referee

2011

Rebecca DURCAU

Referee

2017

Daniel ELDER

Referee

2022

Shaun EVANS

Referee

2017

Kate JACEWICZ

Referee

2011

Adam KERSEY

Referee

2022

Alexander KING

Referee

2020

Lara LEE

Referee

2019

Casey REIBELT

Referee

2014

Ashley BEECHAM

Assistant Referee

2013

Joanna CHARAKTIS

Assistant Referee

2019

Ryan GALLAGHER

Assistant Referee

2016

Owen GOLDRICK

Assistant Referee

2018

Lance GREENSHIELDS

Assistant Referee

2019

Lauren HARGRAVE

Assistant Referee

2022

Sarah HO

Assistant Referee

2004

George LAKRINDIS

Assistant Referee

2016

Andrew LINDSAY

Assistant Referee

2019

Nathan MACDONALD

Assistant Referee

2012

Laura MOYA

Assistant Referee

2017

Kearney ROBINSON

Assistant Referee

2022

Anton SHCHETININ

Assistant Referee

2016

Andrew BEST

Futsal Referee

2017

Jonathon MOORE

Futsal Referee

2018

Ryan SHEPHEARD

Futsal Referee

2009

Darius TURNER

Futsal Referee

2013

Note: Match Officials listed in bold are recognised as FIFA Video Match Officials (VMOs).

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