DFL outlines possible return of fans to Bundesliga

Bundesliga International has signed a five year broadcasting rights deal with Indonesian company Mola TV, spanning five years.

DFL Deutsche Fußball Liga, the governing body for the Bundesliga and Bundesliga 2, has released a guideline to assist clubs with the possible return of fans to matches.

The DFL said that the guideline provides a basic structure of what must be taken into account in the process for allowing crowds at matches once again.

Clubs must develop concepts about the prevention of infections, such as how they will calculate spectator capacity for their respective stadiums. These concepts must be approved by the local health authority of each club.

The DFL believes that major events may be allowed to occur from September 2020, with contract tracing and hygiene practices in place.

If there is more than 35 new cases of COVID-19 a week per 100,000 people in the local area of a club, spectators would not be allowed to attend. If there is less than five new cases, then clubs would be able to work with local health authorities to have fans attend the match.

The DFL is working on defining the conditions about whether fans could attend if the new cases range between five and 35.

“The outbreak of the COVID-19 pandemic in March 2020 has [affected] the global economy, social life and entire states,” the DFL Deutsche Fußball Liga said in the release.

“Even … with the resumption of gaming operations, media revenues are the most important source of income [that] could be secured, there is broad agreement that footballs lives strongly from the emotions and the spectators in the stadium and without a stadium audience appears very reduced.

“The Bundesliga, with an average of more than 42,000 sold tickets per game (season 2018/2019) [is] the world’s leading football league in terms of appreciation from the audience [and] owes its international recognition to the committed audience.”

The German Federal Ministry of Health said that in order for fans to be allowed to return, there must be systemic compliance to the highest standards of infection protection.

An Extraordinary Members Assembly will be held before the 2020-2021 season starts to discuss the details of whether crowds will be attending matches.

The Bundesliga restarted on May 16 without crowds in attendance.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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