DFL Deutsche Fußball Liga has signed several broadcasting deals in the least week for the Bundesliga to be broadcast internationally.
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga signed a two year agreement with SKY Mexico to broadcast the Bundesliga and Bundesliga 2 in Mexico.
The deal starts with the 2020/21 season and gives SKY Mexico the rights to broadcast every Bundesliga match as well as the German Supercup.
The subsidiary for DFL Deutsche Fußball Liga also agreed to a deal with OneFootball and Sportfive for matches to be broadcast in Brazil.
OneFootball will broadcast the Bundesliga, Bundesliga 2 and the German Supercup for free via the OneFootball app.
The deal lasts for three seasons, although the DFL still have the option to make one match per matchday available to a linear broadcaster in Brazil.
Global sports business agency Sportfive created the framework for this partnership.
On Friday, the DFL Deutsche Fußball Liga also announced a partnership with FanCode, an Indian sports platform run by Dream Sports.
In a multi-year partnership, FanCode will live stream Bundesliga and German Supercup matches. This is the first time that every Bundesliga game will be available to Indian fans.
“Germany and India share a world-renowned passion for sport and we believe that the fast, high-scoring football of the Bundesliga is the perfect fit for Indian fans,” Bundesliga International CEO Robert Klein said.
“India is one of the largest and fastest markets for digital growth and this innovative opportunity to utilize the FanCode platform was a key factor in our decision making. Together with Dream Sports and their wide-reaching userbase, we hope to create more Bundesliga fans in India than ever before.”
The Bundesliga is expected to reach more than 100 million people through this deal.
“FanCode is committed to bringing depth and breadth to the sports experience in India by promoting a multi-sport culture through digital innovations,” FanCode Co-Founder Yannick Colaco said.
As the exclusive fan destination for Bundesliga, we have an opportunity to bring a new-age experience to Indian sports fans that are tailored to their preferences. As one of the most widely followed football leagues in the world, we are looking forward to engaging and onboarding new and existing Bundesliga football fans on the platform to further build on their fandom quotient.”
FanCode will also offer other coverage of the league such as game highlights, news, live blog commentary and fantasy research resources.