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Digital platforms boosting Women’s World Cup popularity

The Women’s World Cup in France is progressing through the knockout stages, and already there is substantial support from across the globe.

FIFA has crunched the numbers and found that after 36 matches over 14 days, the growth of their digital content and channels have skyrocketed.

As part of their reveal for how fans are engaging with the World Cup, FIFA’s digital media has seen significant change.

On all of the Women’s World Cup channels, there has been a total of 433 million views to this point – 82 million of them coming from video views.

The data received from FIFA’s channels shows there has been a huge accumulation of supporters. All of the key details as found by FIFA are presented below:

  • 433 million views on FIFA channels (with 82 million video views).
  • Increase of two million followers.
  • 20% share of conversation on Twitter, leading to 1.25 million new social followers related to women’s football.
  • Increase of 25% for interaction with Team Reporters.
  • 3000 hours of the WWC Daily Show being watched.
  • 6 million Likes on Facebook.

As teams aim to go deep into the tournament, the social media numbers should only grow from here. There will be plenty of achievements left both on and off the pitch.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Perth Glory confirm Anthony Radich as incoming CEO

Anthony Radich

Perth Glory has announced the arrival of Anthony Radich as the club’s new Chief Executive Officer.

A West Australian native, Radich has over 25 years’ experience in senior executive marketing, commercial and administrative roles and a long-time affiliation with Glory.

A former club volunteer and long-time member, he went on to serve as Glory’s Head of Commercial, General Manager and Chief Operations Officer and also negotiated and managed sponsorships with the club when working with both Quick Service Restaurant Holdings (Chicken Treat) and Healthway (LiveLighter).

His most recent stint at Glory as Chief Operating Officer saw the club secure 10,000 members for the first time and be ranked first in the league for overall Membership satisfaction in independent research conducted by Gemba and commissioned by Football Australia.

During this time, the club was also ranked first for game day experience, Membership value, Membership renewal, communication to Members, sense of club involvement and club administration.

Most recently, he spent the last five years as GM Commercial of the Perth Wildcats, eclipsing all commercial records and taking that club to its highest peak commercially.

Anthony, who will look to transition into the role prior to outgoing CEO Tony Pignata’s official departure from the club on September 30, is relishing the prospect of driving the club forward at what is a pivotal time in its history.

“I am incredibly excited and very humbled to be given the opportunity to lead this great football club,” he said in a statement via Perth Glory.

“It is a club that I hold very close to my heart and have loved since day one of its existence and throughout my life.

“I want to sincerely thank [Glory Owner and Chairman] Tony and Lucy Sage for offering me this wonderful opportunity.

“It has been a very tumultuous last couple of seasons for the club, with both the Men’s and Women’s sides undoubtedly among the Australian professional teams most harshly impacted by the COVID-19 pandemic.

“My predecessor, Tony Pignata, deserves much credit for the way he helped the club meet the unprecedented challenges it faced during this time.

“As someone who loves the club and the sport, it hurt me deeply to see the toll that these challenges took on everyone associated with Glory and I am determined to ensure that I and my team can now make a significant difference commercially and operationally.

“I am certainly not ignorant of the enormity of the task and challenges that lie ahead of us all at the club.

“We need to rebuild its very foundations both on and off-field. That is the harsh reality of the situation we face, but it also presents a wonderful opportunity.

“It’s always darkest before the dawn and administratively we are faced with almost a start-from-scratch proposition.

“I also want us to be a more accessible, communicative, open and transparent club, to better engage with our Members, corporate partners and the WA football community and to listen to their feedback and concerns in order for us to better understand and learn from what has transpired over the last two seasons.

“They all deserve to feel pride in their club, feel a sense of ownership of it and their engagements with it need to be enjoyable and rewarding ones.

“The onus is very much on us to earn their trust and improve their experience through our actions and delivering on our commitments.”

Football Queensland launches Be23Ready to facilitate greater inclusion in club environments

Be23Ready

Football Queensland has announced the launch of Be23Ready to coincide with the July 20 FIFA Women’s World Cup Australia and New Zealand 2023 One Year to Go milestone.

The initiative is designed to help Queensland clubs create more inclusive and welcoming environments for female participants.

The milestone was celebrated at Brisbane Stadium with representatives from Football Queensland and Football Australia, Queensland Government, the FIFA Women’s World Cup 2023 team and young Queensland players.

“The biggest global women’s sporting event coming to our shores in 2023 represents a huge opportunity to leave a lasting legacy for our game,” FQ CEO Robert Cavallucci said in a statement via Football Queensland.

“Football Queensland has recorded significant growth in female participation over the last two years, and with the FIFA Women’s World Cup 2023™ on the horizon there has never been a more crucial time to develop pathways and opportunities for even more women and girls to join our game.

“With participation numbers continuing to surge in the lead-up to the tournament, the Be23Ready initiative has been designed to equip clubs across the state with the tools to build more positive, welcoming and inclusive environments for female participants across all areas.”

Football Queensland Manager – Participation Women and Girls Kate Lawson added via Football Queensland:

“Football Queensland is committed to supporting our clubs at all levels of the game to not only prepare for an increase in female participation, but also to deliver high quality experiences for all club members to ensure we keep women and girls engaged in our game.

“As part of Be23Ready, we’re providing all clubs in Queensland with a Club Assessment Resource designed to help them identify areas for improvement and create an environment for female participants to thrive.

“To assist clubs in the completion of the resource, we will be delivering a series of Be23Ready webinars and are planning an FQ Club Road Trip to provide further on-the-ground support to clubs including tailored gender equity training.

“Football Queensland is also urging every club across the state to nominate a passionate club member to be their Women & Girls Ambassador to drive the club’s progress and work closely with FQ in the lead-up to the FIFA Women’s World Cup 2023.

“We’re excited to support our club members through this process as we work together to help our clubs across Queensland Be23Ready.”

Find out more about Be23Ready here.

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