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Digital platforms boosting Women’s World Cup popularity

The Women’s World Cup in France is progressing through the knockout stages, and already there is substantial support from across the globe.

FIFA has crunched the numbers and found that after 36 matches over 14 days, the growth of their digital content and channels have skyrocketed.

As part of their reveal for how fans are engaging with the World Cup, FIFA’s digital media has seen significant change.

On all of the Women’s World Cup channels, there has been a total of 433 million views to this point – 82 million of them coming from video views.

The data received from FIFA’s channels shows there has been a huge accumulation of supporters. All of the key details as found by FIFA are presented below:

  • 433 million views on FIFA channels (with 82 million video views).
  • Increase of two million followers.
  • 20% share of conversation on Twitter, leading to 1.25 million new social followers related to women’s football.
  • Increase of 25% for interaction with Team Reporters.
  • 3000 hours of the WWC Daily Show being watched.
  • 6 million Likes on Facebook.

As teams aim to go deep into the tournament, the social media numbers should only grow from here. There will be plenty of achievements left both on and off the pitch.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football Victoria announce 2021 refund policy

Football Victoria has announced a refund policy that will provide over $1.75 million of refunds to members across the state.

The refunds are based on a formula that take into account the 2021 Football Victoria “No Season” Refund multiplied by the percentage of rounds that were not played.

Football Victoria’s refund policy allocates refunds on both a per player and team basis, with the total refunds being returned to clubs and players totalling in excess of $1.75 million.

Player refunds will be processed via clubs.

The Football Victoria statement announcing the refund policy read:

“Most of our community will recall from both the 2020 and preliminary 2021 policies, that a cost apportionment model is used to generate the relevant refunds for each competition. It is really important to note that FV’s costs are not linear to the season, with an overwhelming proportion of the work to provide football competitions completed prior to the season’s commencement. This is reflected in the preliminary version of the 2021 Fee Refund Policy released pre-season, which contained relevant refunds for a ‘no-season scenario’.

“Based on this cost apportionment model only, no refunds would be payable at this stage of the season. However, FV is acutely aware of the financial impacts to the football ecosystem and its stakeholders. Through this updated policy, we have made a strong commitment to supporting our Clubs and players, at a time when they need it most.

“As a result, we have developed a formula, as below, to deliver funds back to both Clubs and players, to support your football journey and a return to football in 2022. We have applied cost apportionment principles, as represented through the ‘no season’ refund percentages, as well as the percentage of rounds unable to be completed for each competition.”

The announcement also confirmed that Football Victoria would be establishing principles within the Rules of Competition that are better equipped to deal with the consequences of cancelled or partially completed seasons.

“We cannot help but reflect on where our game could have been, if not for the back-to-back season interruptions in 2020 and 2021. While the 2021 season cancellations across the state didn’t come as a surprise to many, we know it doesn’t make it any easier to accept, including what this means for promotion, relegation and awarding champions,” the statement reads.

“In advance of the 2022 season, the Board is committed to ensuring the Rules of Competition reflect a clear set of principles in the event of any future interrupted or incomplete seasons.

“Many Clubs have reinforced a strong desire to play football in any format, when it is safe to do so. The call of the pitch is strong and we will be working with Clubs to provide football in all ways, at venues across the state in spring and summer. We look forward to sharing more information on this shortly when we have direction from the Victorian Government.”

You can access the refund policy HERE.

Vizrt: Graphic specialists for sports broadcast 

Vizrt are reliable providers of graphics and sports analysis technology, perfect for the media industry during their broadcast. 

Vizrt – short for Visualisation in Real-Time – are a Norwegian company who have created resources to enhance the delivery of sport production. They are a worldwide market leader across the areas of real-time 3D graphics, sports analysis and asset management tools to cater for sports media among others. 

Their specialty involves creating visuals to improve the overall feel of broadcast, including interactive & virtual solutions, animations, maps, weather, story and video editing, as well as compositing, multiplatform Video on Demand (VOD) and live playout tools. 

Vizrt’s philosophy is based on creating a new vision for content creation, management and delivery with an end-to-end solution from conception to multi-format distribution. The software and services designed by Vizet, coupled with ongoing innovation, aims to push the boundaries for what is possible and opens up new opportunities to tell stories. 

If we think about how that could be of use in a sporting context, Vizet have already proven themselves as partners for sports broadcasters and clubs, who can give better insights about what happens in a match or what it means, as well as previews and reviews. 

They have all the tools in sports graphics and analysis to provide greater excitement to the coverage of any sport. Audiences are treated to data-driven augmented reality graphics, advanced analysis, automation tools and quick editing of highlights to get them to fans first. 

As part of Vizrt’s sport production, they bring all the features required to get the very best out of the experience, whether that be at home, in the stands or in the locker room.

One of Vizrt’s Extended Reality solutions is XR – regarded as the world’s most powerful 3D sports analysis tool. In collaboration with Eleven Portugal, Vizrt linked up to deliver a new fan experience to Portuguese audiences. 

Eleven Portugal is the Lisbon-based part of multinational group Eleven Sports, who have sports television channels for sporting events. 

In Portugal, Eleven Sports own the rights to UEFA Champions League, La Liga Santander, Bundesliga, Ligue 1 Uber Eats, Jupiler Pro League, English Football League Championship, Scottish Premiership, Formula 1, F2, F3, Formula E, NASCAR, Porsche Super Cup, NFL, WTA 1000, ATP 250, Liga Endesa and more. The channel slogan is ‘By the Fans. For the Fans.’ 

Eleven Sports wanted to find ways of improving their sports coverage, with Vizrt chosen to lead the way with advanced graphics and new innovations. 

Vizrt’s XR Playbook brought a very powerful 3D analysis to TV programs – presenters were able to explain complex play by play match tactics in a clear and audience-friendly way. This adds more drama and suspense in shows and helps get the most from all sports by engaging the audience with unique insights and knowledge of strategy. 

As part of the collaboration, Vizrt committed towards offering training and guidance via their training and services teams. Deployed in Lisbon, they could educate Eleven Portugal’s editorial and production teams about how to get the most out of Vizrt’s software. 

Fans became immersed with tools for tracking player speed and movement, while the broadcaster makes great use of Virtual Stadium  an augmented reality set that gives a bird’s eye view of the venue. 

It’s this use of Vizrt’s multifaceted technology that can bring heightened significance to any sporting event. 

Vizrt has even helped out Esports broadcasters with their own productions, bringing the same high-quality graphics solutions for match previews and team presentations in particular. The rise and popularity of Esports has seen Vizrt transition their expertise to these events. 

Vizrt’s impressive portfolio of clients and partners include the world’s leading broadcasters, featuring CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Vizrt’s power of work extends further to many world-class production houses and corporate institutions – such as the New York and London Stock Exchanges – who go to Vizrt’s technology. 

Adaptable to any organisation and industry, Vizrt is able to deliver a whole range of benefits. To find out more on other features, you can view them here. 

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