The Women’s World Cup in France is progressing through the knockout stages, and already there is substantial support from across the globe.
FIFA has crunched the numbers and found that after 36 matches over 14 days, the growth of their digital content and channels have skyrocketed.
As part of their reveal for how fans are engaging with the World Cup, FIFA’s digital media has seen significant change.
On all of the Women’s World Cup channels, there has been a total of 433 million views to this point – 82 million of them coming from video views.
The data received from FIFA’s channels shows there has been a huge accumulation of supporters. All of the key details as found by FIFA are presented below:
- 433 million views on FIFA channels (with 82 million video views).
- Increase of two million followers.
- 20% share of conversation on Twitter, leading to 1.25 million new social followers related to women’s football.
- Increase of 25% for interaction with Team Reporters.
- 3000 hours of the WWC Daily Show being watched.
- 6 million Likes on Facebook.
As teams aim to go deep into the tournament, the social media numbers should only grow from here. There will be plenty of achievements left both on and off the pitch.