Digital platforms boosting Women’s World Cup popularity

The Women’s World Cup in France is progressing through the knockout stages, and already there is substantial support from across the globe.

FIFA has crunched the numbers and found that after 36 matches over 14 days, the growth of their digital content and channels have skyrocketed.

As part of their reveal for how fans are engaging with the World Cup, FIFA’s digital media has seen significant change.

On all of the Women’s World Cup channels, there has been a total of 433 million views to this point – 82 million of them coming from video views.

The data received from FIFA’s channels shows there has been a huge accumulation of supporters. All of the key details as found by FIFA are presented below:

  • 433 million views on FIFA channels (with 82 million video views).
  • Increase of two million followers.
  • 20% share of conversation on Twitter, leading to 1.25 million new social followers related to women’s football.
  • Increase of 25% for interaction with Team Reporters.
  • 3000 hours of the WWC Daily Show being watched.
  • 6 million Likes on Facebook.

As teams aim to go deep into the tournament, the social media numbers should only grow from here. There will be plenty of achievements left both on and off the pitch.

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Evolv Technology confirms leadership changes

The American security technology company, Evolv Technology, has fired President and CEO Peter George amid an internal investigation.

Evolv’s security products are used to detect weapons in arenas worldwide, protecting stadiums in football leagues such as the EPL and MLS, plus American sports such as the NBA, NFL, and MLB. The iconic MCG in Melbourne also employs Evolv’s security systems.

Evolv’s board had evaluated leadership at the company since May and terminated George’s contract without cause, effective immediately on October 30.

Evolv’s board outlined the need for change, meanwhile thanking Peter for his dedication to the company.

“We appreciate Peter’s years of dedication to our company and his significant contributions to the company’s mission. We wish him well in his future endeavors. That said, we have determined that a change in leadership is needed to improve the company’s culture as we prepare for the next phase of growth,” the board said via press release.

“We continue to believe that the fundamentals of our business remain strong. But we are also convinced that the company can do even better.”

Evolv has chosen co-founder and Chief Executive Officer Michael Ellenbogen as Interim President and CEO, as he imagined the long-term mission for the company.

“As a co-founder, I care deeply for this company and its customers, employees, and shareholders. I look forward to working closely with the board and our senior leadership team to advance our mission of creating a safer world while also driving the business forward,” he said via press release.

The Evolv board also reaffirmed the decision to terminate George’s contract was not in relation to the company’s recent inaccurate financial statements and declaration to delay future statements.

“The Board has been evaluating leadership and performance for several months – long before we became aware of any potential issues relating to the company’s sales practices and financial reporting. With respect to that ongoing investigation, the board remains committed to completing a thorough investigation as expeditiously as possible. Our goal is to ensure the company’s financial reports are always current and reliable and that our organizational culture reflects our values of integrity and honesty. That is the only way we can regain the trust and confidence of our investors.”

Evolv’s internal investigation is still ongoing, while the board aims to appoint a new CEO promptly.

Football NSW Builds Female Leadership Pipeline

Football NSW’s Women in Football Leadership Program conducted a 2-day face-to-face workshop at the Pullman Sydney Olympic Park. Twenty-three curated female participants from football organisations across NSW attended the workshop. This is part of a larger 5-week leadership program that has developed over 100 female participants.

The program consisted of mixed training through In-person workshops, self-guided electronic learning and online webinars. Topics consisted of sports governance, conflict management, personality types and team dynamics.

Monarch Management and Monica Beazley facilitated the program; Beazley spoke on the importance and necessity for the workshop,

“When like-minded women come together, they create a network of support, rich in life experience and inspiration that can drive real change.”

The aims and aspirations of the program coincide with developing skills and growth, instilling confidence in women to pursue leadership roles and building networking opportunities for female support within the football industry. The program emphasises immediate skill growth and long-term leadership development.

The Football NSW’s Women in Football Leadership Program started in 2023 and the networking aspect of the program has remained key for the participants in sustaining successful partnerships and connections within the male-dominated industry.

“As the facilitator of the Football NSW Women in Football Leadership Conference, I witnessed first-hand how these connections ignite growth and encourage us all to push forward. The greatest takeaway for me was realising just how many talented women are already shaping this sport,” said Beazley.

Participants for the 2-day workshop were selected from governing bodies, football associations, NPL NSW clubs and referee branches.

Beazley noted the importance of female equality in leadership positions, “much work still lies ahead to ensure they feel equal, valued and truly at home in their clubs as leaders and change-makers.”

The entire 5-week program is funded by the NSW Football Legacy Fund and the NSW Government. Commitment to a 2025 renewal of the program shows institutional support to achieve women in leadership positions around football.

The program highlights an effort to increase women’s leadership and presence in football. The growing momentum of this program will continue and foster a positive culture for football.

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