Doo Group upgraded to gold with Adelaide United for the next two A-League Men’s seasons

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Doo Group and Adelaide United

Adelaide United has recently announced that they have upgraded their partnership with international financial organisation Doo Group, to now become a gold global partner for the next two Isuzu UTE A-League seasons.

Doo Group is a global financial group with headquarters in Singapore, but boasts a global presence including Australia. Doo Group offer clients a one-stop shop for worldwide trading and wealth management.

With six major business lines strategically positioned in global markets, including Brokerage, Wealth Management, Payment Exchange, FinTech, Financial Education and Health Care, Doo Group actively help clients to achieve ideal financial life and towards a better future.

As a gold global partner, the Doo Group logo will be present men’s home and away shorts throughout the next two seasons in the A-League.

The partnership started in 2022 and was a success with both parties happy with the result of the first year. Doo Group were able to build their brand with their name involved in Adelaide United home games whilst the club were focused on adding a new trusted partner to their already deep commercial network.

Adelaide United’s Head of Commercial, Fabrizio Petrone, explained why the club were making the decision to extend for another two seasons.

“We’re pleased to continue our partnership with Doo Group, a truly global brand and leader in its field,” Petrone mentioned in a club statement.

“This partnership is a great example of brands working together through the beautiful game of football.

“It is an honour to assist a global brand increase brand awareness and trust in a new market, while also diversifying our commercial network.”

Doo Group Chief Executive Officer Marc Grand expressed his excitement to continue and explained why the partnership has been a success.

“We are proud to continue our strong partnership with Adelaide United. Since our partnership commenced, it has been clear that our brands share similar values built around trust. Grand added via Adelaide United statement.

“Seeing the Doo Group logo on the men’s shorts is a great spectacle and assists us greatly in building our brand in a new market.”

The two companies share the same values and are looking to build off the success of 2022 where Doo Group added to their brand image in Australia and the club managed to reach the league Semi-Final, where they have higher hopes in 2023/24.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

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Image Credit: Vietnam Football Federation

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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