Doo Group upgraded to gold with Adelaide United for the next two A-League Men’s seasons

Doo Group and Adelaide United

Adelaide United has recently announced that they have upgraded their partnership with international financial organisation Doo Group, to now become a gold global partner for the next two Isuzu UTE A-League seasons.

Doo Group is a global financial group with headquarters in Singapore, but boasts a global presence including Australia. Doo Group offer clients a one-stop shop for worldwide trading and wealth management.

With six major business lines strategically positioned in global markets, including Brokerage, Wealth Management, Payment Exchange, FinTech, Financial Education and Health Care, Doo Group actively help clients to achieve ideal financial life and towards a better future.

As a gold global partner, the Doo Group logo will be present men’s home and away shorts throughout the next two seasons in the A-League.

The partnership started in 2022 and was a success with both parties happy with the result of the first year. Doo Group were able to build their brand with their name involved in Adelaide United home games whilst the club were focused on adding a new trusted partner to their already deep commercial network.

Adelaide United’s Head of Commercial, Fabrizio Petrone, explained why the club were making the decision to extend for another two seasons.

“We’re pleased to continue our partnership with Doo Group, a truly global brand and leader in its field,” Petrone mentioned in a club statement.

“This partnership is a great example of brands working together through the beautiful game of football.

“It is an honour to assist a global brand increase brand awareness and trust in a new market, while also diversifying our commercial network.”

Doo Group Chief Executive Officer Marc Grand expressed his excitement to continue and explained why the partnership has been a success.

“We are proud to continue our strong partnership with Adelaide United. Since our partnership commenced, it has been clear that our brands share similar values built around trust. Grand added via Adelaide United statement.

“Seeing the Doo Group logo on the men’s shorts is a great spectacle and assists us greatly in building our brand in a new market.”

The two companies share the same values and are looking to build off the success of 2022 where Doo Group added to their brand image in Australia and the club managed to reach the league Semi-Final, where they have higher hopes in 2023/24.

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South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality

At a time when operational costs are rising across global sport, stadiums and football clubs are being forced to rethink one of their most overlooked expenses: turf maintenance.

From diesel consumption to labour hours, maintaining elite playing surfaces has traditionally been both resource-intensive and environmentally taxing. But new data emerging from venues like CBUS Super Stadium suggests a smarter, more sustainable model is already taking hold.

Leading that shift is Husqvarna, whose autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.

Cutting fuel consumption costs

At CBUS Super Stadium, the introduction of Husqvarna’s CEORA™ robotic mowing system has reduced diesel usage by approximately 20–30 litres per week. Over the course of a season, those savings compound into a significant reduction in both fuel spend and carbon emissions. This is particularly efficient for stadiums hosting regular fixtures and large-scale events.

CBUS Super Stadium General Manager Kristian Blundell said the robotic mower was a game-changer for the venue:

“This technology is not replacing staff but rather giving our grounds team the ability to do what they do best by helping to improve turf management processes, better manage fatigue and decrease our environmental footprint”

But the impact goes beyond fuel.

 

Time efficiency

By automating routine mowing, Husqvarna’s technology enables grounds teams to focus on higher-value maintenance tasks, from pitch recovery to detailed surface management. The result is not only greater operational efficiency but also improved turf consistency, which is an increasingly critical factor in elite football performance.

The benefits are being mirrored beyond stadium environments. At Oatlands Golf Club, Husqvarna’s autonomous mowing has delivered savings of up to 60 litres of fuel per week while freeing up staff for precision work. Quiet, round-the-clock operation also ensures surfaces are maintained without disrupting play—an advantage that translates directly to multi-use stadium settings.

Image Credit: Husqvarna

Importantly, Husqvarna’s lightweight robotic systems reduce the wear and tear typically caused by traditional heavy machinery. This not only protects the integrity of the playing surface but also reduces the need for costly repairs over time.

Football clubs navigating tight budgets at grassroots and semi-professional levels could benefit from such cost savings.

With rising energy prices, increasing sustainability expectations, and limited staffing resources, the ability to cut costs while improving performance is no longer optional. Solutions like Husqvarna’s CEORA™ are positioning clubs to operate more efficiently today, while preparing for a more environmentally accountable future.

As the sports industry continues to evolve, one thing is becoming clear: the next competitive edge may not just come from what happens on the pitch—but how it’s maintained.

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