fbpx

Doug Hodgson: The ‘forgotten Aussie’ and the importance of a mature transfer system

Although they embody far more, at their very core, every football club is essentially a business entity. Countless variables makeup a club’s balance sheet including sponsorships, merchandising, broadcast deals and ticket sales, but one major income stream that Australia is yet to fully exploit is the one that draws the most public interest – player transfers.

The cash injection received from player transfers can do wonders for a club, regardless of their stature and size. In addition to allowing clubs to reinvest the funds into their facilities and development pathways, a mature transfer system also encourages coaches to develop their youth instead of relying on proven talent.

As one of Australia’s early international football exports, Doug Hodgson was one of a group of young guns who caught the eye of international scouts and paved the way for many others to follow. His story is one of frustration and overcoming challenges, but ultimately shows that young players need resilience to make it in what is one of the world’s most competitive industries.

“As a player you have a small window and opportunity, you have to take it with two hands and make sure you have the desire and passion to succeed,” Hodgson said.

In 1994, Hodgson moved from Heidelberg United to Sheffield United for an upfront fee of £30,000, a figure which rose to approximately £70,000 with add-ons based on appearances. He was also joined by fellow Aussie, current Adelaide United Head Coach Carl Veart (pictured in top photo) in a deal worth £250,000.

Doug Hodgson making headlines for scoring on his debut for Northampton Town.

But despite earning a dream move to England, Hodgson’s path to the top was far from easy.

Following a car accident as a teenager, Hodgson was told by doctors he may never play again. A few years and a lot of hard work later, as a 20-years old he won Heidelberg United’s Best and Fairest award, earning a loan move to Sunshine George Cross where he was managed by Hull City legend Kenny Wagstaff.

“Kenny organised a trial with Hull City and I worked and worked to be prepared for it. At the end of the trial I was offered a two-year contract worth £450 per week. The club offered Heidelberg £20,000 but there was a transfer break down as Heidelberg wanted £140,000,” Hodgson recalls.

“As you would imagine, there was anger, disappointment, and frustration. I thought, here is a club that paid nothing for me, and I had serviced them as best as I possibly could. I won the Best and Fairest only for them to slap a price tag on me that wasn’t realistic.”

“I understand business and maybe they thought that was a fair price, but as a young kid, there was a lot of bitterness as I knew these opportunities didn’t come up often.”

It would take another two years for Hodgson to get another chance at his dream move. While playing in Western Australia (although still under contract at Heidelberg), Sheffield United came down under for a post-season tour. After seeing him play, Blades manager Dave Bassett was so impressed with the young Aussie that he offered him to join his team for the remainder of the tour as a trial, resulting in a deal being struck.

Hodgson possessed the talent and mental steel to become a quality player in England, and although his career was heavily injury affected, he still managed to make almost 150 senior appearances, most of which with Sheffield United and Oldham Athletic.

One honour that eluded Hodgson, perhaps due to injuries, politics or just plain bad luck was earning a Socceroo’s cap. This has led to him being dubbed the ‘forgotten Aussie’ in some circles.

“At one stage, while playing for Sheffield United in England’s first division I played 14 games straight and I won player of the month. Similarly, at Oldham in the second division I was voted player of the month when I was 29 and probably playing the best football of my career,” Hodgson said.

“There was an Australian national team camp happening in London at the time. I’m not saying I should of played because that’s unfair on the other players, but I should have been given the opportunity to go to camp. Not being able to represent my country was the biggest disappointment in my career. I eventually walked away from the game in England with 12 months left on my contract due to injuries.”

Despite the injuries and frustrations he faced, Hodgson built strong relationships in England and maintains connections with many of his former teammates and coaches today.

This is an enormous factor in international transfers that is seldom mentioned. Players who venture overseas often get the opportunity to network and learn from the brightest football minds in the world, eventually bringing that knowledge back to Australia.

“I coached the U-15s at Northampton Town and the Sheffield United Reserves. Neil Warnock was grooming me to become the next manager of the club but mentally I found it hard to accept the way my career ended,” Hodgson said.

Since returning to Australia, Hodgson has brought back a raft of knowledge which he has used to teach the next generation. Some of his key accomplishments include coaching seniors and juniors at the NPL level, being involved with New South Wales’ youth program, and leading an U-14 youth team to the Victorian championship.

“I have contacts and will open a door for someone if I can if they are good enough. We need to remember though that different kids develop at different ages and its important to focus on education and make sure they are always moving forward,” Hodgson added.

Five of the 10 largest outbound transfers occurred during the NSL era.

On the flipside of the coin, for Heidelberg United, the windfall received from Hodgson’s sale meant covering debts and ensuring the club’s financial viability during a tumultuous time.

“In those days, most clubs were running on overdrafts and volunteer work. We had small sponsorships but really relied on the community to raise funds. There weren’t many player transfers, but we had some success with guys like Doug Hodgson, John Anastasiadis, and before that, Yakka Banovic who joined Derby County,” said former Heidelberg President Peter Tsaklis.

“We were paying about $60,000 per year just for registration into Australia’s top league and there weren’t any grants or assistance from the government at the time. The transfer fees were much needed but we barely able to use the funds to improve facilities at the club, as most of it just went towards running costs,” Tsaklis added.

This was the norm at the time, where if a club was lucky enough to receive a large transfer fee, the funds were often used to balance the books. Or, if they were in a stronger financial position, used to make sorely needed investments and upgrades that they otherwise would not have been affordable.

One example of this occurring was the sale of Socceroos legend Mark Viduka, who was famously transferred to Dinamo Zagreb from the Melbourne Knights. The fee helped the club fund its stadium redevelopments and officially named its grandstand in his honour, a grandstand which today still houses one of the NPL’s most passionate fanbases.

Although Viduka’s exact transfer fee is unlisted, incredibly, five of the top 10 largest transfer fees ever received by Australian clubs occurred during that era.

To add to this, despite the mammoth deals regularly taking place around the globe, the $1.7 million Leicester City paid for Zeljko Kalac in 1995 still remains the largest transfer fee received by an Australian club.

These statistics are not emphasised to criticise the current league or administration, but they do highlight what an enormous opportunity exists in Australian football.

Australia’s transfer system has fallen far behind the rest of Asia’s key players.

Much of the rest of Asia seems to have evolved in their abilities to produce and sell talent. According to data gathered by Optus Sports, Australia’s outbound player sales in 2019 totalled $2.698 million, a number dwarfed by our rivals Japan ($49.39 million) and South Korea ($37.45 million).

If the game’s administrators can over time build an ecosystem that incentivises player transfers, the prospect of adequate financial reimbursement could lead to more clubs focusing on developing players rather than looking for short-term results, ultimately leading to more opportunities for youth and clubs tapping into one of the most lucrative income streams of all.

No overnight success: The slow transformation of women’s football in Australia

While the jury is still out on Matildas coach Tony Gustavsson following the performances in the two-game friendly series against reigning World Cup champions, the United States, there’s one thing for certain – women’s football has never been more popular.

A total of 56,604 people turned out to the two games against the US in Sydney and Newcastle, including a record-breaking 36,109 at Stadium Australia on November 27.

A further 457,000 people tuned into the game on Channel 10’s free-to-air coverage, highlighting the incredible rise in accessibility for Australia’s flagship national football teams to the mainstream audience.

With a Women’s World Cup on the ever-approaching horizon, the outlook for women’s football has rarely looked better.

However, the so-called overnight success of women’s football has been 50 years in the making.

And for some of the pioneers who helped champion the game’s cause in the face of countless doubters, the delight of seeing the women’s game reach the incredible heights of recent years leaves many thinking, where would we be if women’s football had been backed since day dot?

It’s a question that long-time football administrator Maggie Koumi has, who currently sits on Football Victoria’s Historical Committee and Women’s Committee. She was also recently featured in the Fair Play Publishing title, Dedicated Lives – Stories of Pioneers of Women’s Football in Australia by Greg Downes.

“If people had believed in us at the start, it could have been 50,000 people per game this time,” Koumi told Soccerscene, reflecting on her earlier days in the sport.

“But it is what it is. We can’t worry too much about the past now, although I do feel for the friends of mine, the former Matildas, who had to go through a hard slog and used to have to ry and pay their way to play.

“The good thing is that we’ve come a long way since then, and the difference between what my friends had and what the Matildas get now is amazing.”

In a mark of just how quickly the women’s game has propelled forward, it was not even 25 years ago that women’s football in Victoria was administered completely, and separately from the rest of the game.

Koumi, who played a key role in the amalgamation of the Victorian Women’s Soccer Association and the Victorian Soccer Federation in the late 1990s, explained that when change did eventually come for the women’s game, it came quickly.

However, it was a long, hard slog before those changes took place.

“For a long time, I think we were just a pain in the ass to most people in the game,” she said.

“We were just sort of tacked on without any real support. There was no money for the women’s game and no one seemed to care about it. There was just an assumption that no one was interested in it and that attitude pretty much floated around football in Victoria.

“For the most part, they just made women’s football mirror the men’s game and was really hard to get people to understand that that approach didn’t work. Trying to get people to understand that you can’t just mirror whatever the men do, because the women don’t have the resources that the men do was always very challenging.”

Koumi believes changes at the top of the game – in particular at Football Australia and Football Victoria – as well as the findings of the Crawford Report, were massive institutional changes that helped set the scene for the gigantic strides forward taken in such a short space of time.

“Football Australia started to take note of the women’s game and they had people come and talk to the different federations to try and start the conversation around changing things in football,” Koumi said.

“The changes to the Football Victoria constitution [in 2006, when FV was known as the Victorian Soccer Federation], was another big catalyst.

“It changed the voting system allowing clubs to vote for zone reps and the zone reps would vote for the board and from there the face of Football Victoria changed a lot.”

The groundswell of young girls looking to play the game opened the eyes of many grassroots clubs to better.

“Brighton Junior soccer club was one of the really, really big clubs that managed to get lots and lots of people playing good a great promotion on women’s football and it all started to change,” Koumi added.

“The numbers crept up and the club’s suddenly realised that they can have a whole stack of girls playing and increase their membership and revenue, which helped.

“It didn’t necessarily change the attitude towards women’s football, but at least we started to get some serious numbers of girls playing football.”

Further efforts to provide access to education at clubs about how to run a successful women’s program – as well as greater funding for high-performances teams in women’s football – further propelled the trajectory of women’s football in Australia as a new generation of brilliant women’s footballers emerged and helped the Matildas to become a genuine force in the game.

Of course, there is still work to be done.

Koumi argues greater media recognition of women’s football, a more professional A-League Women competition and a further improvement of attitude and embracement of women’s football at grassroots clubs are crucial to the ongoing success and improvement of the game in Australia.

“A lot of clubs still do things like putting their women’s team on the back paddock while junior boys are playing on the main pitch, so there’s still work to do,” she said.

“That attitude is changing, but in some places, it still exists.

“The World Cup coming to Australia is great and I think it’s a fantastic opportunity to promote women’s football and improve the facilities we have.

“We produce good players but they have to go overseas to prove themselves or to play with the best and improve and I’d like to see that be able to happen here one day.”

You can read more about Koumi’s journey and experiences in Australian football – and those of 17 other people who pioneered the women’s game in this country – in the new book titled Dedicated Lives – Stories of Pioneers of Women’s Football in Australia.

Football Coaches Australia presents ‘The Football Coaching Life Podcast’ S3 Ep 4 with Gary Cole interviewing Belinda Wilson

Gary Cole

Belinda Wilson began her football journey in Byron Bay on the far north coast of NSW. She is currently enjoying autumn in Zurich, Switzerland where she is the Senior Technical Development Manager, Women’s Football with FIFA. A remarkable achievement for a young Australian Coach and Administrator.

After falling in love with the game on a family holiday to the UK, Belinda returned to Byron Bay unable to play as she was a girl. At the time there were no girls’ competitions and girls weren’t allowed to play with boys. She was eventually allowed to play as a twelve-year-old in the senior women’s team.

Her coaching journey began as a teenager coaching her younger brothers’ team from U6 through to U13’s. Her talent saw her be rewarded as coach of FFNC U14 girls’ representative team.

Belinda has worked as the Coach Education Manager for AFC, been in fulltime club roles in Sweden and Denmark. She returned to Australia to work with FNSW, NSWIS and Head Coach of the Australian U17 team, also winning a Premiership with Brisbane Roar in 2013.

She was appointed as Head Coach of the Guam Women’s National Team and National Technical Director in 2017 and has also been on the FIFA Technical Panel for World Cups in 2007 and 2011 and the 2008 Olympic Games.

Belinda’s ‘One Piece of Wisdom’ was: “Don’t be afraid to take a risk. Go out there and challenge yourself to see who you are as a person but also as a coach. Take the opportunities and take a risk, the worst that can happen is you end up where you started, and sometimes that’s not a bad place to be.”

Please join us in sharing Belinda Wilson’s Football Coaching Life.

© 2021 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks