Dr Shona Bass delivers powerful speech outlining the growth of women’s football in Australia

Dr Shona Bass

In the recent Football Victoria Community in Business (FVCIB) Half-Time Luncheon, Football Victoria Hall of Famer and Matilda cap #2 Dr Shona Bass delivered a powerful speech about the history of women’s football in Australia – before the Matildas embark on a huge step forward when the nation co-hosts the FIFA Women’s World Cup with New Zealand.

The domestic and international successes have included the introduction of the W-League in 2008 as well as The Matildas becoming AFC Asian Cup champions in 2010. The women’s game in Australia is only progressing further in the current day and this World Cup will bring millions of new eyes to the Matildas team and their culture.

Shona Bass, originally from Greensborough in Victoria, was part of a group of pioneers in 1974 who started a state competition with enough teams for two divisions – western and eastern.

In 1979, history was made when The Australian Women’s National Team competed in their first ever ‘A’ international, facing Trans-Tasman opponents New Zealand. Shona Bass was part of the 16-women squad who participated.

No governments were willing to pay an expense for the women’s teams to travel abroad, one of the major obstacles that Shona mentioned in her recent speech.

She worked multiple jobs in order to pay for the privilege of putting on the Australian shirt and it was symptomatic of the troubles they faced earlier in the development of women’s football a decade earlier.

Eventually, Bass would be involved in coaching and player development and was studying for a career in teaching at the time.

“Being a full-time footballer as a woman in Australia at the time was beyond dreaming,” she explained in the speech.

Bass outlined the importance of taking a stand and progressing the game for women in order to create the current environment that has allowed them to co-host the World Cup.

“There have been key pivotal moments in Australian Women’s football, and my own journey, and its those things that bring us to the world stage right now,” she said.

Bass summarised her speech by explaining that how against all the odds and disapproval from the men in the 70’s, they were able to create a force and change for women.

She also mentioned that the courage to make mistakes, persistence to pick themselves up from major obstacles and a healthy group of advocates by her side were the main reasons for their overall success in building a foundation for the next generation of women to progress.

It’s the three C’s that were vital in her journey; Choice, Chance, and Change.

“I cherish the strong women contributors who tirelessly invested and supported the women who played the game, and the game itself,” Bass said.

“You must make a choice to take a chance, or your life will never change.”

The growth of the game has grown exponentially over the last 25 years in particular, with the 1999 Women’s World Cup marking a stepping stone in how the players were treated.

Australia still did not have much attention and respect, with the Matildas forced to train with second-hand equipment from the Socceroos, not getting paid and with very few games to play. However after that event, the 2000 Sydney Olympics provided them with a great chance to leap forward into the mainstream, and they took advantage of that opportunity.

Even in the current day, with the excitement, sold-out crowds, and parades around the country, there has been a lack of a real media push or presence through advertisements to sell the event as something even bigger than what it already is. A talking point that highlights there is still a long way to go in the progress of making the Matildas a household name in the country.

There is absolutely no doubt that the roaring success of the Matildas in this century would not have been possible if it was not for some of the amazing and inspirational people that brought the women’s game out of decades of obscurity in the 1970’s, with Shona Bass being one of them. Her hall of fame status in Football Victoria ranks as a symbol of her impact.

Wellington Phoenix and Gazley Motors continue partnership

Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season.

Gazley is Wellington’s largest car dealership and has been servicing the local community for over 20 years.

The family-owned business has not only supported the Phoenix on the pitch but off it as well, supplying its players with premium vehicles from brands such as Mercedes-Benz, Volkswagen and Alfa Romeo.

David Dome, general manager at Wellington Phoenix, said about the extended partnership:

“Myles and his team at Gazley are passionate about supporting Wellington businesses, and they’ve been a great partner of ours for the past three seasons,” he said in a media release on the club’s website.

“Gazley are agents for some of the world’s leading vehicle brands and I know our players love driving their cars.

“We’ve already achieved a lot together and we look forward to building on our partnership in the upcoming season.”

Myles Gazley, managing director at Gazley Motors, expressed his excitement to continue with the club for a fourth season:

“In a challenging time for Wellington, the Phoenix have lit up the community and we’re extremely proud to extend our partnership for another season,” he said in a media release on the club’s website.

“Being the driving force behind this remarkable team has been a rewarding journey and we’re excited to continue supporting a club that truly embodies the passion and spirit of Wellington.”

Gazley’s logo will again appear on the right sleeve of the men’s playing kit and has already been featured in their Australia Cup tie against South Melbourne.

Wellington Phoenix already has a long list of partners based in New Zealand such as Entelar Group, Comrad and the New Zealand Campus of Innovation and Sport (NZCIS).

With the extension of Gazley Motors, the club are showing their full support for local businesses in the area and we may see more New Zealand-based partnerships along the way.

Football in New Zealand is reaching an exciting time as it continues to grow in both the men’s and women’s games.

We’ve seen the likes of Ben Old and Macey Fraser all making the move abroad and with the introduction of Auckland FC, New Zealand football fans should get excited about what lies ahead.

Brisbane Roar confirm deal with CSQ for 2024/25 season

Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner,” Patafta said in a club statement.

“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ’s extensive national reach.

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