Dr Shona Bass delivers powerful speech outlining the growth of women’s football in Australia

Dr Shona Bass

In the recent Football Victoria Community in Business (FVCIB) Half-Time Luncheon, Football Victoria Hall of Famer and Matilda cap #2 Dr Shona Bass delivered a powerful speech about the history of women’s football in Australia – before the Matildas embark on a huge step forward when the nation co-hosts the FIFA Women’s World Cup with New Zealand.

The domestic and international successes have included the introduction of the W-League in 2008 as well as The Matildas becoming AFC Asian Cup champions in 2010. The women’s game in Australia is only progressing further in the current day and this World Cup will bring millions of new eyes to the Matildas team and their culture.

Shona Bass, originally from Greensborough in Victoria, was part of a group of pioneers in 1974 who started a state competition with enough teams for two divisions – western and eastern.

In 1979, history was made when The Australian Women’s National Team competed in their first ever ‘A’ international, facing Trans-Tasman opponents New Zealand. Shona Bass was part of the 16-women squad who participated.

No governments were willing to pay an expense for the women’s teams to travel abroad, one of the major obstacles that Shona mentioned in her recent speech.

She worked multiple jobs in order to pay for the privilege of putting on the Australian shirt and it was symptomatic of the troubles they faced earlier in the development of women’s football a decade earlier.

Eventually, Bass would be involved in coaching and player development and was studying for a career in teaching at the time.

“Being a full-time footballer as a woman in Australia at the time was beyond dreaming,” she explained in the speech.

Bass outlined the importance of taking a stand and progressing the game for women in order to create the current environment that has allowed them to co-host the World Cup.

“There have been key pivotal moments in Australian Women’s football, and my own journey, and its those things that bring us to the world stage right now,” she said.

Bass summarised her speech by explaining that how against all the odds and disapproval from the men in the 70’s, they were able to create a force and change for women.

She also mentioned that the courage to make mistakes, persistence to pick themselves up from major obstacles and a healthy group of advocates by her side were the main reasons for their overall success in building a foundation for the next generation of women to progress.

It’s the three C’s that were vital in her journey; Choice, Chance, and Change.

“I cherish the strong women contributors who tirelessly invested and supported the women who played the game, and the game itself,” Bass said.

“You must make a choice to take a chance, or your life will never change.”

The growth of the game has grown exponentially over the last 25 years in particular, with the 1999 Women’s World Cup marking a stepping stone in how the players were treated.

Australia still did not have much attention and respect, with the Matildas forced to train with second-hand equipment from the Socceroos, not getting paid and with very few games to play. However after that event, the 2000 Sydney Olympics provided them with a great chance to leap forward into the mainstream, and they took advantage of that opportunity.

Even in the current day, with the excitement, sold-out crowds, and parades around the country, there has been a lack of a real media push or presence through advertisements to sell the event as something even bigger than what it already is. A talking point that highlights there is still a long way to go in the progress of making the Matildas a household name in the country.

There is absolutely no doubt that the roaring success of the Matildas in this century would not have been possible if it was not for some of the amazing and inspirational people that brought the women’s game out of decades of obscurity in the 1970’s, with Shona Bass being one of them. Her hall of fame status in Football Victoria ranks as a symbol of her impact.

Previous ArticleNext Article

Project ACL: The initiative leading the way on injury research

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

Most Popular Topics

Editor Picks

Send this to a friend