Dr Shona Bass delivers powerful speech outlining the growth of women’s football in Australia

Dr Shona Bass

In the recent Football Victoria Community in Business (FVCIB) Half-Time Luncheon, Football Victoria Hall of Famer and Matilda cap #2 Dr Shona Bass delivered a powerful speech about the history of women’s football in Australia – before the Matildas embark on a huge step forward when the nation co-hosts the FIFA Women’s World Cup with New Zealand.

The domestic and international successes have included the introduction of the W-League in 2008 as well as The Matildas becoming AFC Asian Cup champions in 2010. The women’s game in Australia is only progressing further in the current day and this World Cup will bring millions of new eyes to the Matildas team and their culture.

Shona Bass, originally from Greensborough in Victoria, was part of a group of pioneers in 1974 who started a state competition with enough teams for two divisions – western and eastern.

In 1979, history was made when The Australian Women’s National Team competed in their first ever ‘A’ international, facing Trans-Tasman opponents New Zealand. Shona Bass was part of the 16-women squad who participated.

No governments were willing to pay an expense for the women’s teams to travel abroad, one of the major obstacles that Shona mentioned in her recent speech.

She worked multiple jobs in order to pay for the privilege of putting on the Australian shirt and it was symptomatic of the troubles they faced earlier in the development of women’s football a decade earlier.

Eventually, Bass would be involved in coaching and player development and was studying for a career in teaching at the time.

“Being a full-time footballer as a woman in Australia at the time was beyond dreaming,” she explained in the speech.

Bass outlined the importance of taking a stand and progressing the game for women in order to create the current environment that has allowed them to co-host the World Cup.

“There have been key pivotal moments in Australian Women’s football, and my own journey, and its those things that bring us to the world stage right now,” she said.

Bass summarised her speech by explaining that how against all the odds and disapproval from the men in the 70’s, they were able to create a force and change for women.

She also mentioned that the courage to make mistakes, persistence to pick themselves up from major obstacles and a healthy group of advocates by her side were the main reasons for their overall success in building a foundation for the next generation of women to progress.

It’s the three C’s that were vital in her journey; Choice, Chance, and Change.

“I cherish the strong women contributors who tirelessly invested and supported the women who played the game, and the game itself,” Bass said.

“You must make a choice to take a chance, or your life will never change.”

The growth of the game has grown exponentially over the last 25 years in particular, with the 1999 Women’s World Cup marking a stepping stone in how the players were treated.

Australia still did not have much attention and respect, with the Matildas forced to train with second-hand equipment from the Socceroos, not getting paid and with very few games to play. However after that event, the 2000 Sydney Olympics provided them with a great chance to leap forward into the mainstream, and they took advantage of that opportunity.

Even in the current day, with the excitement, sold-out crowds, and parades around the country, there has been a lack of a real media push or presence through advertisements to sell the event as something even bigger than what it already is. A talking point that highlights there is still a long way to go in the progress of making the Matildas a household name in the country.

There is absolutely no doubt that the roaring success of the Matildas in this century would not have been possible if it was not for some of the amazing and inspirational people that brought the women’s game out of decades of obscurity in the 1970’s, with Shona Bass being one of them. Her hall of fame status in Football Victoria ranks as a symbol of her impact.

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Labor announces campaign promise for Football facility upgrades in Hepburn Shire

Soccer Facilities Set for $1.2 Million Upgrade in Hepburn Shire

The growing participation of women and girls in soccer throughout the Hepburn Shire is set to receive a significant boost, with two local facilities earmarked for major upgrades.

Member for Ballarat Catherine King announced the funding commitment which targets Victoria Park in Daylesford and the Doug Lindsay Recreation Reserve in Creswick.

This funding is totalled at $1.2 million should the Federal Labor Government secure re-election on May 3. These upgrades address critical infrastructure shortfalls that have hindered growth in female participation.

Labor Federal MP Catherine King, who has held the Labor ‘stronghold’ seat since the 2022 election has been vocal in her support for women’s football and the struggles faced.

“The current situation where women and girls are forced to use men’s changerooms, cars or old sheds for match preparation is simply not acceptable in modern sport,” King commented via The Ballarat Times.

“These clubs have created welcoming environments that women and girls want to be part of, and these upgrades will provide the facilities they deserve.”

The Daylesford and Hepburn United Soccer Club, which currently supports approximately 150 players including 40 female participants, has been forced to implement membership caps due to inadequate pitch capacity.

The proposed reconfiguration at Victoria Park will deliver two senior-sized pitches, accommodating the surge in junior and women’s participation.

Meanwhile, at the Doug Lindsay Recreation Reserve, funding will enable the construction of additional female-friendly changing facilities for both players and officials.

The commitment reflects the changing landscape of Australian soccer, with female participation rates continuing to climb nationwide.

Local sporting administrators have welcomed the announcement, noting that inadequate facilities have long been identified as a significant barrier to growing female participation in grassroots sport.

These election commitments would be delivered in accordance with Commonwealth Grants Rules and Principles should the Albanese Government secure another term.

The need for development of local facilities has become more evident and pressing. Most amateur clubs primary funding for upgrades is through government grants.

Sport is such an integral part of the Australian landscape and the need for fair opportunity for women gains momentum, promises like this hold great hope for people and lasting positive impacts.

As the most played sport in the state and Australia, especially among women, its positive to hear that, like other codes football is getting the recognition and support it deserves.

DAZN turns down LFP proposal to end Ligue 1 broadcasting deal

Broadcaster DAZN has rejected a proposal brought forward by the French Professional Football League (LFP) to terminate its five-year broadcasting deal for Ligue 1 after one season.

The sports streaming platform originally signed a five-year deal worth AUD $715 million (€400 million) a year to broadcast eight out of the nine Ligue 1 matches each week.

But with fewer subscribers than expected — reportedly only around 500,000, far below the 1.5 million needed to break even, the company has been pushing to renegotiate the deal.

In February, DAZN held back half of a AUD $125 million (€70 million) payment, accusing the LFP of not doing enough to fight piracy.

It also criticised the league and clubs for not promoting its broadcasts or collaborating on content.

The LFP responded by taking legal action, and DAZN eventually made the payment by the end of the month.

In March, both sides entered mediation to reach a compromise.

According to several reports, the proposed solution would have DAZN pay the league AUD$250 million (€140 million) — covering the full amount owed for this season — plus up to AUD$223.6 million (€125 million) in compensation for next season.

After that, the deal will officially end at the close of the current season.

This week, Ligue 1 clubs voted in favour of the proposal but DAZN has now rejected it, paving the way for possible legal action.

As a result, the LFP released a statement regarding DAZN’s rejection of the proposal.

“LFP Media notes the failure of the mediation initiated at the beginning of March 2025,” they said in a press release.

“The contract binding the parties remains in force and LFP Media expects its partner to fully fulfil all of its obligations in this regard.”

Before the mediation process began, DAZN had demanded AUD $1.025 billion (€573 million) in compensation from the LFP, accusing the league of not living up to its end of the deal.

In response to the LFP, DAZN released its own statement.

“After four months of discussions — including six weeks of mediation — initiated in good faith by DAZN and involving several proposals, the mediation unfortunately did not succeed in sufficiently bridging the gap between the parties,” they said following the LFP’s statement.

“It has therefore not been possible at this stage to reach an agreement for an amicable resolution of the situation.”

DAZN’s rejection of the deal has effectively ended the mediation process, with negotiations between the streaming service and the LFP now finished.

However, reports from France indicate that the two sides are expected to meet again on April 30th, the deadline for DAZN’s next payment for the current season.

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