EA Sports to be the title sponsor for all LaLiga competitions

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EA Sports & LaLiga
Image provided by EA Sports

Beginning from the 2023-24 season onwards, a new multi-year agreement between EA Sports and LaLiga will pave the way for new experiences, deeper in-game integrations, enhanced broadcast communications, and commitment to grassroots initiatives.

The one-of-a-kind, multi-year partnership will allow both parties to deliver groundbreaking experiences for global football fans, with EA SPORTS FC securing title naming rights for all LaLiga competitions.

In addition, the deal will see a complete rebrand of LaLiga with EA Sports including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.

“EA Sports FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations’ position at the centre of football culture,” David Jackson, VP Brand, EA Sports FC, said in a statement.

“The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.

“EA Sports represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga. “We have been strategic partners with EA Sports for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”

With this partnership, EA Sports and LaLiga will deepen their collaboration. Both LaLiga and EA Sports are committed to grassroots initiatives to grow the game which will include increasing accessibility, upgrading facilities, and many more initiatives to truly immerse fans into the world of football.

“This partnership with EA Sports is set to truly transform the way football is enjoyed around the world,” LaLiga Executive Director Óscar Mayo said via EA Sports.

“Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.

“We’re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and LaLiga competitions,” said Nick Wlodyka, SVP & GM, EA Sports FC. “The contributions from LaLiga to our EA Sports FC portfolio will be immense, not only from a visual aspect, but across technological and game development improvements, further blurring the lines between the real and virtual worlds of football.”

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Como 1907 and Connectome unite to enhance cognitive analysis

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Image credit: Christian Bertrand / Shutterstock.com

Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to apply their work to Serie A’s most exciting project.

Cognitive and physical performance

Through this innovative alliance at the heart of a rapidly rising football project, players will benefit from enhanced study and understanding of their own cognitive performance.

Repeated brain measurements will allow staff to analyse how players respond to different playing scenarios – from the training pitch to matchday.

“We already measure the physical and tactical aspects of performance at a very high level,” explained Como 1907 CTO, Mo Dabbah, via Connectome’s official website.

“The real opportunity now is in better understanding cognitive load and decision-making over time.”

Furthermore, Dabbah continued to highlight that cognitive analysis is essential to achieving high levels of performance in sport.

“Brain health isn’t a ‘nice to have’, it’s fundamental to how players develop, adapt, and perform and it’s an area we’re excited to explore more deeply.”

 

Transferring data to development

Connectome’s work helps athletes and organisations competing at high levels of sport, ensuring recovery, duty of care and preparation are all at the forefront of operations.

Moreover, through a longitudinal approach to collecting data, Connectome strives to create unique, individual profiles for each athlete. Thus, changes or variations are judged against each individual’s baseline, not group averages or one-off tests.

But beyond the technological innovation, is the genuine intent and vision to maximise player performance at Como 1907.

Como 1907 is a club leading by example not just in Italy, but across Europe for unique business models, commercial growth and strategic partnerships. An alliance with Connectome is yet more proof that the club thinks not just about the 90 minutes on the pitch, but the hours spent on long-term player recovery and development.

Both parties align perfectly in values and vision. Player wellbeing, team growth, and technological advancement are the foundations of this partnership.

Como 1907 is a club pushing the future into today’s football landscape, making Connectome a natural partner to bring that vision to life.

Football West hosts Papua Football Academy as Asian ties deepen

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Image Credit: Football West

Football West has hosted members of the Papua Football Academy from Indonesia on an eleven-day exchange visit to Perth, marking a significant step in the governing body’s Asian Engagement Strategy and demonstrating football’s capacity to build meaningful cross-cultural relationships across the region.

Supported by the WA Government, the visit brought 60 players aged 13 to 15 from across Papua province to train alongside Football West Academy players and local clubs, including Perth Azzurri and Perth Glory. The group also attended A-League and New Balance NPL WA matches, toured Optus Stadium, visited the WA Institute of Sport, ECU Joondalup and John Curtin College of Arts, and met with the Indonesian Consulate General in Perth.

“Football West is committed to leading football diplomacy in the region, and this program is a great example of football’s power to connect people, build relationships and create genuine pathways,” said Football West Asian Engagement Advisor Robbie Gaspar. “It’s all about the people-to-people connections”.

 

Leading initiatives

Established in 2022 through a partnership between PT Freeport Indonesia and the Football Association of Indonesia, the Papua Football Academy provides high-performance training, education and welfare support for talented young players from one of Indonesia’s most geographically remote provinces. The program has quickly become one of Indonesia’s leading youth development initiatives, with ambitions to build international connections through training camps, matches and partnerships.

Papua Football Academy Director Wolfgang Pikal said the visit had provided his players and coaches with a standard of facilities and competition exposure unavailable at home. “We have nothing like this in Papua,” he said. “It has allowed the coaches to learn something new and for the kids to measure themselves against young players in Perth.”

Pikal flagged hopes of placing two or three players in Perth competitions in the future as the partnership develops.

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