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EFL and eBay launch ‘Small Businesses United’ partnership

Small Businesses United

A new three-year partnership has been inked between the English Football League and eBay that will see communities represented in the EFL Championship, League One and League Two.

Beginning from the upcoming the 2021/22 season, ‘Small Businesses United’ will celebrate the businesses powering local communities around all 72 EFL clubs.

The partnership will see eBay donate advertising space at EFL grounds to the small businesses at the heart of their marketplace.

In an incredible show of the power of community, 85% of EFL clubs were supported by a small local business in the last year, despite the financial hardships of businesses during the pandemic.

EFL clubs were instrumental in their communities during the pandemic, having delivered over 1.4 million food parcels, more than 179,000 items of PPE, 22,000 prescriptions and donating over 2,100 laptops and tablets to people facing technology poverty. Club staff and their players have had in excess of 527,000 outgoing and incoming conversations with fans and vulnerable people.

Although the EFL lost £250m (471.1 AUD) when football went behind closed doors, the end of lockdown and Euros fever has seen a huge surge in interest in attending games.

‘Small Businesses United’ will allow eBay sellers to further connect with their local EFL clubs, and see their own brand under the bright stadium lights now that they’re back watching their team.

All EFL clubs and competitions will be involved in the initiative until the end of the 2023/24 campaign.

EFL Chief Commercial Officer Ben Wright:

“The long-term relationship we have agreed with eBay is an exciting addition to the EFL portfolio of Official Partners and highlights how we want to support the local businesses who have in turn done so much to help our clubs.

“We are really pleased to be able to support growing businesses through all 72 EFL clubs and the ‘Small Businesses United’ initiative. It is a fantastic opportunity for supporters of our Clubs to see their own businesses advertised in EFL stadia nationwide, and demonstrates again how the EFL can support positive and impactful local community activation on a national scale.”

SVP & Head of eBay Europe Rob Hattrell:

“eBay UK and the EFL know that local business and football clubs are the backbone of our communities, sharing a history of mutual support that we’re so excited to celebrate with Small Businesses United.

“After the financial trials of the pandemic, it’s more important than ever for eBay to continue to shine a spotlight on the power of small business, and to champion the sport we know and love.

“The excitement surrounding English football is at a real high this year, and we’re seeing that replicated on eBay with huge demand for the equipment needed for the grassroots game. That’s why we’ll be looking to extend our support beyond the professional clubs, to further boost local communities – all thanks to the power of eBay’s 300,000 small business sellers.”

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

Football NSW grants webinar to aid clubs and associations

FNSW

Football NSW in conjunction with ‘The Grants Guy’ are set to premiere a free Grants Zoom online webinar next Wednesday (September 22) at 6:30pm – 7:30pm.

FNSW clubs and associations will be provided with valuable information through the grants webinar, especially for applying for funding which have assisted many teams in the past in their pursuit of seeking facility upgrades amongst various other beneficial elements.

The webinar will provide a practical guide to grant writing for any football club seeking to attain funding by applying for the Greater Cities Sport Facility Fund and the Regional Sport Facility Fund in particular.

Both grants will be explained through the practical step by step webinar, and guidance will be provided as to how to apply for the Grants.

The following topics will be discussed:

  • How to apply for the grant – the do’s and don’ts
  • Eligibility & Answering the Question
  • Project Assessment, Evaluation, Rationale, Methodology
  • Budget & Acquittal
  • Getting Grant Ready and Planning your Club’s Application

For the Greater Cities and Regional Sport Facility Fund, the second and final round of the $100 million grant is available, with grants of up to $1 million offered to sport and recreation organisations and councils.

In Round 2, up to $46 million is available for projects that improve sports facilities and recreational spaces and enable more people to participate in sport and active recreation.

Grants from $100,000 up to $1 million are available for a range of projects including lighting, amenity buildings, clubrooms, change rooms and grandstands.

Round 1 resulted in $54 million awarded for 91 projects, with over $10 million awarded to football projects.

Round 2 is the final round of the program with applications closing at 12pm, on October 8, 2021.

Register for the webinar today by clicking here.

For any further questions please contact Football NSW’s Government Relation, Infrastructure and Funding Manager Daniel Ristic via email on danielr@footballfacilities.com.au.

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