EFL scores record-breaking international broadcast rights deal

The English Football League (EFL) has secured record deals worth at least £148million (AU$286.6 million) for its international TV rights across a four-season period.

The EFL has ensured guaranteed international rights fees with two agencies, Pitch International and Relevent Sports, distributing the content across global TV markets until the conclusion of the 2027-28 season.

The Pitch International deal is worth at least AU$199.8m and the Relevant Sports deal is worth AU$86.8m with the EFL covering every corner of the earth in a bid to expand the lower divisions of English football.

Pitch International covers Australia and New Zealand, Europe, Africa, Middle East, and Asia and will distribute 155 Championship games, 38 League One and League Two matches, all promotion play-off fixtures, Carabao Cup rounds, and three EFL Trophy matches. Australians can watch all distributed EFL matches through a beIN Sports subscription.

Relevent Sports, who cover the Americas (North, Central and South) region, will sell all EFL matches, promotion play-off games, Carabao Cup rounds, and three EFL Trophy fixtures. Additionally, they will manage all betting rights throughout the United States.

EFL chief executive Trevor Birch mentioned the importance this brings to both exposure of the league and revenue for clubs in the EFL.

“These new agreements represent not only guaranteed levels of revenue but also present the League and our 72 clubs with a fantastic opportunity to establish further the EFL as a premium football brand in markets across the world,” he said in a statement released by the EFL.

“In Pitch and Relevent we have two partners with an in-depth understanding of the global TV rights markets and that knowledge, coupled with the enthusiasm of their teams, will hopefully ensure we achieve our objective of delivering value to Clubs alongside taking EFL football to as wide an audience as possible outside the UK.”

Fans overseas won’t miss out on their own teams matches despite the limited number of distributed games.

“Importantly, clubs will be able to continue international streaming services direct to fans overseas, where matches are not being broadcast exclusively, enabling those based abroad the chance to watch their team’s matches throughout the whole season,” Birch added.

This international agreement comes shortly after the EFL signed a domestic rights agreement with broadcaster Sky Sports, valued at a whopping AU$1.8 billion over five years. This deal ensures over 1,000 matches each season are broadcasted to local fans.

Another big milestone from the EFL after a record-breaking domestic rights deal. The league have ambitions of seeing exponential growth in the Americas and Africa with this deal and have made it significantly easier for fans all around the world to view the leagues.

Previous ArticleNext Article

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality

At a time when operational costs are rising across global sport, stadiums and football clubs are being forced to rethink one of their most overlooked expenses: turf maintenance.

From diesel consumption to labour hours, maintaining elite playing surfaces has traditionally been both resource-intensive and environmentally taxing. But new data emerging from venues like CBUS Super Stadium suggests a smarter, more sustainable model is already taking hold.

Leading that shift is Husqvarna, whose autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.

Cutting fuel consumption costs

At CBUS Super Stadium, the introduction of Husqvarna’s CEORA™ robotic mowing system has reduced diesel usage by approximately 20–30 litres per week. Over the course of a season, those savings compound into a significant reduction in both fuel spend and carbon emissions. This is particularly efficient for stadiums hosting regular fixtures and large-scale events.

CBUS Super Stadium General Manager Kristian Blundell said the robotic mower was a game-changer for the venue:

“This technology is not replacing staff but rather giving our grounds team the ability to do what they do best by helping to improve turf management processes, better manage fatigue and decrease our environmental footprint”

But the impact goes beyond fuel.

 

Time efficiency

By automating routine mowing, Husqvarna’s technology enables grounds teams to focus on higher-value maintenance tasks, from pitch recovery to detailed surface management. The result is not only greater operational efficiency but also improved turf consistency, which is an increasingly critical factor in elite football performance.

The benefits are being mirrored beyond stadium environments. At Oatlands Golf Club, Husqvarna’s autonomous mowing has delivered savings of up to 60 litres of fuel per week while freeing up staff for precision work. Quiet, round-the-clock operation also ensures surfaces are maintained without disrupting play—an advantage that translates directly to multi-use stadium settings.

Image Credit: Husqvarna

Importantly, Husqvarna’s lightweight robotic systems reduce the wear and tear typically caused by traditional heavy machinery. This not only protects the integrity of the playing surface but also reduces the need for costly repairs over time.

Football clubs navigating tight budgets at grassroots and semi-professional levels could benefit from such cost savings.

With rising energy prices, increasing sustainability expectations, and limited staffing resources, the ability to cut costs while improving performance is no longer optional. Solutions like Husqvarna’s CEORA™ are positioning clubs to operate more efficiently today, while preparing for a more environmentally accountable future.

As the sports industry continues to evolve, one thing is becoming clear: the next competitive edge may not just come from what happens on the pitch—but how it’s maintained.

Most Popular Topics

Editor Picks

Send this to a friend