Eleven Sports to provide greater coverage with WhatsApp service

Liam Watson
Portuguese sports broadcast platform Eleven Sports has developed a new WhatsApp service to provide fans with faster access to its coverage.

The launch has been made in time for the UEFA Champions League Round of 16 matches which began on 18th of February. The broadcaster will send match updates and clips to all fans that subscribe to the service, which goes straight to their phone.

WhatsApp will also be the go-to place for Eleven Sports in Portugal with the Spanish La Liga, German Bundesliga and French Ligue 1 all covered.

“We want to make it as easy as possible for our fans to watch their favourite sporting moments across all of our platforms,” said Nuno Filipe Miranda, Eleven Sports’ Director of Marketing and Communications in Portugal,

“With more than 60% of the Portuguese population now on WhatsApp, it’s important that we’re there to bring our fans all the action, straight to their phones.”

It shows how important a service like this can have when engaging with fans of the sport. By using WhatsApp, fans can stay up to date with match content and highlights, news and team updates.

We haven’t seen something like this in Australia just yet, but could provide a real point of difference to keep supporters in the loop amongst the other sports they may follow.

We’ve seen Atletico Madrid use WhatsApp in a similar way, allowing fans to connect exclusively with the club and receive unique content including greetings from the team and special offers related to merchandise and ticketing.

A club in the A-League or even National Premier League could look at WhatsApp and consider the possibilities of what the service can go for their engagement with the wider community.

Particularly in a time where expansion sides Western United and MacArthur FC are coming in, it could boost their popularity when venturing into a new market and area.

Last year, Eleven Sports launched a partnership with smartphone app OneFootball, allowing matches to be made available to fans via the application. The network’s social media channels grew by 138 per cent in 2019, which came off the back of the acquisition of a plethora of rights, including the Spanish Super Cup.

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Mapping the Future: GIS Innovation Takes Off in Australia

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Image credit: Global Institute of Sport

Global Institute of Sport (GIS) is expanding its influence in the Asia-Pacific, in particular, Australia where they have already made significant progress and will be opening a brand new campus.

GIS is a leader in sports education, offering innovative online and in-person courses at campuses and iconic sports venues around the world, including the likes of Wembley Stadium in London, Chase Stadium in Miami, and Melbourne’s MCG.

But it’s Australia where GIS is now focusing its attention and they’ve already made some big strides.

In episode four of Soccerscene’s Off the Pitch podcast, Asia-Pacific Regional Director Ray Boggiano spoke about the progress GIS has made in Australia so far.

“We’ve had the MCG partnership since 2019, so we’ve been doing our first summit, so study tour was in January 2020, we had a couple of virtual ones in between and then we brought our students back for the last couple of years as well,” he said in the podcast.

“From last year we started doing these residentials, so we have various sites, the MCG, Darebin, our partner clubs like Preston, they’re signed off as sites that we can deliver for face-to-face teaching for our British programs.”

Additionally, Boggiano spoke about the new GIS campus opening in Australia next year.

“Our vision and something that’s very soon to be realised is to have a sports campus in Australia,” he said.

“We will be opening the doors to our Sydney campus next year so our first intake will be in January 2026.

“The partnership is with the University of Newcastle, but it’s with their Sydney CBD campus, and also in partnership with Venus NSW, so very pleased to be able to use the Allianz Stadium and the SCG as well, so we’ve got access to two incredible stadiums.”

Boggiano also added that the new campus will be taking applications as soon as this month and highlighted the importance of Australia to GIS.

“We will be starting to take applications likely from April this year and the first intake will be January 2026, so this is a major milestone for us,” he said.

“We have always had Australia central to our strategy, it is really a vibrate sports economy, sports market, and sports industry.

“Over the next ten years that’s only going in one direction with obviously the build-up Brisbane games in 2032.”

The new campus will offer a wide range of degrees and industry-focused programs designed to give students the skills they need to succeed in the global sports industry.

To hear and learn more about GIS, you can listen to the full interview with Ray Boggiano on episode four of Soccerscene’s Off the Pitch Podcast, available on all major podcasting apps and here.

Football Queensland Forms Regional Partnership with McDonald’s

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Image Credit: Football Queensland Facebook

Football Queensland (FQ) is excited to announce McDonald’s as the Official Quick Service Restaurant Partner for the Far North & Gulf region.

Under the two-year regional collaboration, McDonald’s will take on naming rights to the home of football in Cairns, with Endeavour Park now officially named Macca’s Park.

The partnership also includes support for grassroots football, with McDonald’s backing local clubs and celebrating junior players across the Far North and Gulf through the weekly MiniRoos Player of the Week voucher initiative.

FQ General Manager – Northern Conference, Craig Ramage, said the partnership was a major win for the region, highlighting FQ’s continued focus on growing the game in regional Queensland.

“This is an exciting opportunity to partner with an iconic brand in McDonald’s, whose long-standing support of community football aligns strongly with our vision for the game across the state,” he said via press release.

“We’re proud to extend this relationship into the Far North & Gulf, with the support from McDonald’s set to deliver direct benefits to grassroots programs, local clubs and junior players right across the region.

“The renaming of Endeavour Park to Macca’s Park is a powerful symbol of this partnership and our shared commitment to creating vibrant and welcoming regional football hubs that inspire the next generation of participants and bring communities together.”

McDonalds Far North Queensland Marketing Manager Jill Lennox, expressed that the partnership reflects the company’s ongoing commitment to supporting active lifestyles and local communities through sport.

“Active lives are happier and healthier lives. McDonald’s wants to deliver valuable benefits to the wider community. With the goal of helping people live a more balanced, active and enriched lifestyle, McDonald’s is passionate about its sports and community sponsorships program,” she said via press release.

“McDonald’s is very proud to be the naming rights sponsor to the home of football in Cairns now known as Macca’s Park. This partnership is our way of giving back to the community which supports us and to assist in the development of important life skills such as commitment, hard work, and friendship.

“On behalf of McDonald’s, we would like to thank all competitors, parents, organisers, volunteers and other sponsors for their incredible support of Football Far North and Gulf region and we look forward to seeing you at Macca’s Park soon.”

This alliance marks an exciting chapter for football in the Far North & Gulf, as Football Queensland and McDonald’s work together to support the growth of the game across the region.

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