Eleven Sports to provide greater coverage with WhatsApp service

Portuguese sports broadcast platform Eleven Sports has developed a new WhatsApp service to provide fans with faster access to its coverage.

The launch has been made in time for the UEFA Champions League Round of 16 matches which began on 18th of February. The broadcaster will send match updates and clips to all fans that subscribe to the service, which goes straight to their phone.

WhatsApp will also be the go-to place for Eleven Sports in Portugal with the Spanish La Liga, German Bundesliga and French Ligue 1 all covered.

“We want to make it as easy as possible for our fans to watch their favourite sporting moments across all of our platforms,” said Nuno Filipe Miranda, Eleven Sports’ Director of Marketing and Communications in Portugal,

“With more than 60% of the Portuguese population now on WhatsApp, it’s important that we’re there to bring our fans all the action, straight to their phones.”

It shows how important a service like this can have when engaging with fans of the sport. By using WhatsApp, fans can stay up to date with match content and highlights, news and team updates.

We haven’t seen something like this in Australia just yet, but could provide a real point of difference to keep supporters in the loop amongst the other sports they may follow.

We’ve seen Atletico Madrid use WhatsApp in a similar way, allowing fans to connect exclusively with the club and receive unique content including greetings from the team and special offers related to merchandise and ticketing.

A club in the A-League or even National Premier League could look at WhatsApp and consider the possibilities of what the service can go for their engagement with the wider community.

Particularly in a time where expansion sides Western United and MacArthur FC are coming in, it could boost their popularity when venturing into a new market and area.

Last year, Eleven Sports launched a partnership with smartphone app OneFootball, allowing matches to be made available to fans via the application. The network’s social media channels grew by 138 per cent in 2019, which came off the back of the acquisition of a plethora of rights, including the Spanish Super Cup.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Global Institute of Sport and former Newcastle United defender Steven Taylor launch ‘study and play’ academy in Dubai

Global Institute of Sport (GIS) has announced an expansion into the Middle East by partnering with leading football performance specialists The Player, co-founded by former Newcastle United defender Steven Taylor.

Aspiring footballers from across the globe can now study a GIS university degree and immerse themselves in an elite football environment with the stunning surroundings of Dubai.

The new ‘Study & Play: Dubai’ initiative provides footballers of all levels with an unprecedented opportunity to train and play in state-of-the-art facilities under the guidance of UEFA A licenced coaches. Alongside their football, students studying a specialist GIS online sports degree will receive local academic support, as well as be part of a global cohort of GIS students studying the same degree course.

Open to students from across the world to move to Dubai, successful applicants will be able to immerse themselves in the Middle East’s emerging football market, gain cutting-edge skills and apply for sports work placements that will shape their future both on and off the field.

The Player Co-Founder and former Newcastle United player Steven Taylor commented:

“This partnership with GIS offers a fantastic opportunity for young athletes. Education is one of our four main focuses at The Player, and we’re able to offer high level performance training alongside this education.”

Fellow The Player Co-Founder and UEFA A licenced coach Sam White added:

“We’re really proud to be introducing this partnership with Global Institute of Sport, and being able to offer young professionals and talented young athletes the opportunity to study a degree and play or work within the world of football in Dubai at the same time.”

GIS President and CEO Sharona Friedman stated:

“GIS was founded with the intention of bringing the best learning and education from the world of sport together so that students are able to graduate with a holistic understanding of best practice from around the globe.

“We are delighted to partner with The Player to provide an additional immersive opportunity for students to study and train in an elite football environment, whilst also bringing our education model to a new region, which will be at the forefront of sports business and performance for the decades to come.”

The GIS degrees available to study as part of this opportunity are:

All programmes are delivered entirely online with the exception of MSc Football Coaching & Analysis, which is largely online plus two residential weeks in either London, Miami or Melbourne.

For more information on Study & Play: Dubai, you can visit the link here: www.GIS.sport/dubai.

FIFA implement measures to protect female players and coaches

FIFA has announced several amendments to the current Regulations on the Status and Transfer of Players (RSTP). These changes have been approved by the FIFA Council by May 2024 and have been brought into effect from June 1.

These changes are majorly focused on women and the impact that menstruation and pregnancy have on their careers.

A meeting of key stakeholders and FIFA members resulted in these new regulations advancing the women’s game.

These include:

  • FIFA female players and coaches can now receive a minimum of 14 weeks of paid maternity leave.
  • A minimum of 8 weeks of paid absence for female coaches and players who adopt a child under the age of 2.
  • Also, a minimum of 8 weeks paid absence from the birth of the child if they are not the biological mother (for example same-sex parenthood).
  • Players are entitled to full remuneration if they are absent from training or games due to menstruation or pregnancy health reasons.
  • There is increased support for female players in contacting families during national team contexts to ease pressure on children and mothers.

FIFA Chief Legal & Compliance Officer Emilio García Silvero has commented on the recent changes:

“FIFA is committed to implementing a dynamic regulatory framework that is sound and suitable for the increasing needs of female players and coaches,” he said via media release.

“In order for the game to further flourish, it’s key that we have a holistic approach towards player well-being, including the legal aspects.”

This is a huge advancement in the game’s equality mission as FIFA has recognised and actively planned to ease the physical, psychological and social dimensions of pregnancy and menstruation for women athletes.

These regulations fit Goal 2 in FIFA’s Strategic Objectives for the Global Game: 2023-2027, which describe the organisation’s commitment to exploring and implementing further safeguards for player and coach welfare.

FIFA Chief Football Women’s Officer Dame Sarai Bareman outlined the importance of placing women’s physical health in the legal and mainstream dialogue of the sport.

“When you’re playing sport for a living, and in a professional environment, we have to factor in that the female menstrual cycle can also impact on your ability to deliver within your role,” she added via media release.

“So, it’s important that we protect … those that are affected by their menstrual cycles in a way that it doesn’t put at risk their employment situation with their club and, ultimately, their ability to earn money.”

This announcement shows the players are becoming the major stakeholders in laws and regulations around their welfare.

This is an important strategy for the equality of the game by making sure that women’s sporting careers are not put on hold or impacted by their natural body function or raising a child.

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