Empowering women’s football: UEFA Women’s League and PlayStation together until 2025

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UEFA Women's football
Image credit: Christian Bertrand / Shutterstock.com

UEFA Women’s Football recently announced a partnership with PlayStation, which opens up new avenues for the video game company to expand its reach into the world of sports. The partnership aims to promote women’s football and empower young women through the power of sport and gaming.

The three-year agreement includes UEFA Women’s Champions League and UEFA Women’s EURO 2025 sponsorship. Through this collaboration, both UEFA and PlayStation will benefit from the growing popularity of women’s football around the world.

The partnership will give PlayStation exclusive access to UEFA Women’s Football events, opening up new avenues for the company to engage with fans and players alike.

UEFA events draw millions of fans from around the world and provide PlayStation with a unique platform to showcase its brand and products. The collaboration will also allow PlayStation to create original content related to women’s football, such as video game tutorials, live streams, and highlights.

The partnership between UEFA Women’s Football and PlayStation provides access to a powerful platform for promoting the sport and its values. With PlayStation’s help, UEFA can expand its initiatives to promote gender equality in football and raise the profile of women’s football. UEFA Women’s Football will also benefit from PlayStation’s promotion of the sport and initiatives promoting gender equality in football.

Andrea Perez, Senior Vice President of Brand, Product, and Services Marketing at Sony Interactive Entertainment, said via press release:

“Women’s football has transformed the world of sports and captivated millions around the globe. We are thrilled to team up with UEFA to further elevate women’s football and explore new crossovers between football and gaming culture through this exciting expansion of our 25-year partnership. As the PlayStation brand looks to reimagine the future of play, it’s a privilege to be part of this exciting moment in football, led by game-changing athletes who are inspiring a new and diverse generation of fans.”

The partnership between UEFA Women’s Football and PlayStation provides access to a powerful platform for promoting the sport and its values. With PlayStation’s help, UEFA can expand its initiatives to promote gender equality in football and raise the profile of women’s football. UEFA Women’s Football will also benefit from PlayStation’s promotion of the sport and initiatives promoting gender equality in football.

Guy-Laurent Epstein, UEFA Marketing Director, added via press release:

“We are delighted to welcome PlayStation, a long-term partner, as a new sponsor of UEFA Women’s Football,” he said.

“This is a significant moment for the sport and for UEFA, as we continue to work towards developing and growing women’s football across Europe and beyond on the heels of last summer’s historic UEFA Women’s EURO 2022 and the UEFA Women’s Champions League. With PlayStation’s incredible reach and engagement with fans worldwide, we believe that this partnership will help us to reach new audiences and inspire the next generation of players.”

In conclusion, this partnership will also provide fans with more ways to engage with women’s football through the PlayStation platform, creating new and exciting experiences for both players and spectators. It is always great to see major companies and organizations invest in women’s sports and support gender equality and excited to see what the future holds for women’s football with PlayStation on board as an official partner of UEFA Women’s Football.

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South Melbourne Hellas Strengthens Its Future with Three Key Board Appointments

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Image Credit: South Melbourne FC
South Melbourne Hellas has taken another significant step in shaping its future, announcing the appointment of three highly accomplished professionals to its Board of Directors as the club continues to strengthen its leadership both on and off the field.

The Hon. Philip Dalidakis, John Karantzis and Associate Professor Marinis Pirpiris join the club at an important stage, bringing expertise across government, law, healthcare and corporate governance as South Melbourne continues to pursue its long-term ambitions.

Few football clubs in Australia can match South Melbourne’s proud history, but the club’s focus is firmly on the future. The latest appointments reflect a deliberate commitment to building a Board with the experience and strategic capability required to support sustained growth and success.

Dalidakis brings extensive experience across government, business and public policy. A former Victorian Cabinet Minister and C-suite executive, he is the Managing Partner of Orizontas and currently represents Australia on the APEC Business Advisory Council. He also holds board positions across the life sciences, defence and social impact sectors, and has chaired audit and risk committees across a range of organisations.

Karantzis is a Partner and Head of Personal Injury Law and Litigation at Carbone Lawyers, with more than 28 years of experience. Accredited as a Specialist in Personal Injury Law by the Law Institute of Victoria, he has also been recognised by Doyle’s Guide as one of Victoria’s leading plaintiff lawyers and litigators.

Pirpiris is an internationally recognised orthopaedic surgeon, academic and healthcare leader. A consultant surgeon at Epworth and Cabrini Hospitals, he specialises in robotic hip and knee replacement, arthritis management and sports injury care, and is a Fellow of both the Royal Australasian College of Surgeons and the Australian Orthopaedic Association.

Co-Presidents Bill Papastergiadis and Andrew Mesourouni said the appointments were about more than adding credentials to the Board.
“Philip, Marinis and John are exactly the kind of people South Melbourne Hellas needs at Board level right now,” they said.
“Each brings exceptional expertise in their respective fields, but just as importantly, they understand what this club represents. Their connection to South Melbourne’s values, history and community makes them a natural fit as we continue building for the future.”

The appointments form part of an ongoing renewal of the club’s leadership, reinforcing South Melbourne’s commitment to strong governance as it builds on its proud football tradition.

ParaMatilda to headline Frankston Pines’ new cerebral palsy program

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Image Credit: Football Victoria

A ParaMatilda will appear at Frankston Pines Soccer Club on Saturday as the club launches Victoria’s newest cerebral palsy football program during Football Victoria’s first dedicated Para Engagement Round.

The event, part of Round 7 of the All Abilities League Junior & Youth divisions, runs at Monterey Reserve, Monterey Boulevard, Frankston North. Children and young people with cerebral palsy, acquired brain injury or stroke-related symptoms can register for come-and-try sessions and meet current para athletes.

The ParaMatildas are the reigning world champions after winning the 2024 IFCPF Women’s World Cup. The victory made them the first Australian national football side to win a World Cup at any level. Goalkeeper and captain Katelyn Smith scored a hat-trick in the 6-2 final win over the United States.

The round coincides with Frankston Pines’ official launch of its new cerebral palsy football program. The club has organised a day including a Beyond the Limits cerebral palsy football showcase, community market stalls, face painting, a colouring competition, a jumping castle, fairy floss and a free sausage sizzle.

The event also raises awareness of Football Victoria’s upcoming Para Pathways Clinics, which will provide children and young people with neurological conditions an opportunity to explore the para football pathway. Further details about the clinics will be released soon.

The engagement round builds on the growth of Victoria’s All Abilities League, which has expanded from a single division in 2017 to 20 teams across four divisions representing 12 clubs this season.

Football Victoria launched its Disability Football Framework in December 2025, a strategic initiative to strengthen the delivery of disability football programs across the state. The Framework sets direction for FV’s work, guiding the development of new resources, guidance and minimum standards that clubs can use in the future.

FV All Abilities & Inclusion Programs Coordinator Selin Arpaci, named Administrator of the Year at the 2025 Victorian Disability Sport & Recreation Awards, said the framework marked a shift from ad hoc delivery to a structured approach.

“We’re no longer doing things just because they’ve always been done that way,” Arpaci said. “Our approach is now intentional, structured, and genuinely supportive for players, clubs and the community”.

Access remains a focus. The 2024-25 Regional All Abilities Participation Grants, funded by the Victorian Government, have supported clubs including Mitchell Rangers, Traralgon Olympians and Phillip Island Soccer Club to establish or expand all abilities programs.

Football Victoria has also partnered with Powerchair Sports Victoria to strengthen pathways for people with disabilities, while monthly women and girls cerebral palsy football sessions now run at The Home of the Matildas.

Frankston Pines has been a regular participant in the All Abilities League, with its inclusive program providing opportunities for people with physical, psychosocial or intellectual disabilities to participate in a supportive environment.

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