The Football Association of England (The FA) have announced a brand-new partnership which will see gaming giants Xbox become the Official Gaming Partner of the England National Teams.
Xbox are now the Official Gaming Partner of the England National Women’s Team, the Men’s Team and the eLions, as well as Wembley Stadium which is connected with EE and St George’s Park.
The partnership between Xbox and The FA is a celebration of the driving principle of inclusivity in play shared by both organisations. This shared vision to welcome all players is expressed in the newly announced partnership’s message: ‘When Everybody Plays, We All Win’.
Xbox has long championed the importance of gaming being inclusive, accessible and safe for all, while The FA have a continued commitment to ensuring that all football participants in England have a great experience regardless of gender, sexuality, ethnicity, ability, faith or age.
Marcos Waltenberg, Director of Global Xbox Partnerships, was excited to see The FA and Xbox joining forces with a mutual ambition driving them both.
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football,” he said.
“In The FA we see a tremendous organisation which has the same drive and ambition to empower people as we do at Xbox. Through our partnership we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.”
FA Commercial & Marketing Director Kathryn Swarbrick acknowledged the importance of the alignment between the two organisations.
“We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values. Gaming is loved and embraced by fans across the world and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football,” she said.
“’When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox.
“As a not-for-profit organisation, commercial partnerships are vital in allowing us to continue to invest millions into all levels of the game, so we thank Xbox for that support.”