English FA and Leeds Beckett University announce innovative project with Playermaker

After a successful two years working on a project that explores the demands of the women’s game, a partnership between Leeds Beckett University and the English FA has been extended for a third year. This will see further development and even more in-depth insights into the locomotor and technical demands of the game.

Playermaker, a world-leader in football performance tracking technology, is providing support for the initiative.

The research aims to better understand the demands on players within the women’s game, and what learnings can be taken from the insights obtained to drive the game forward.

The research programme instigated by the English FA includes a collaboration with Leeds Beckett University to appoint a PhD student and a Post-doctoral researcher. They are using insights gathered from the data to answer performance questions the FA gave, whilst offering data insights directly back to clubs involved in the project to inform their training strategies.

“Understanding the demands and developments within the women’s game is crucial to offering the relevant support to players as they seek to fulfil their full potential,” Project Lead Ryan King said.

“Our pioneering project looks to answer a key performance problem; How physically demanding is the game and how can we best develop and prepare players? Using the innovative Playermaker technology and the brilliant minds at Leeds Beckett we will be able to provide performance solutions that help maximise player potential and avoid load related injury issues – it is phenomenally exciting.”

As part of the project, players have been granted the opportunity to access and use the innovative Playermaker wearable technology in matches through the FIFA Innovation Programme. It will enable a wealth of data and insight to be captured on match characteristics and leveraged to better understand the demands of the women’s game and to inform training prescription.

Football boots with the Playermaker technology attached.

For the first year of the project, a number of Barclays FA Women’s Super League Senior teams, Academies and FA Women’s Championship clubs wore the Playermaker technology in training, offering world-first insight into how clubs train and prepare teams.

Following acceptance into the FIFA Innovation Programme, the second year of the project allowed clubs to use it in games, giving a unique perspective of the demands of elite women’s football and how we prepare and develop players to maximise their potential.

“This is a really exciting project to be working on with the FA and Playermaker. The acceptance of Playermaker into the FIFA Innovation Programme is a big milestone in the project as this allows us to better understand the physical demands of the game,” Dr Stacey Emmonds, a Reader in Sports Performance at Leeds Beckett University’s Carnegie School of Sport, said.

“As part of the research project, Leeds Beckett have developed interactive live training and match dashboards for each club in the project and an overall dashboard for the FA. These provide clubs with live analysis of their training and match data, and it also allows them to make comparisons to anonymised league averages.

“This enables the clubs to directly integrate the project research findings into daily training practices at the club and further develop evidence informed practice in women’s football.”

The project aims to better inform coaching staff, multi-disciplinary practitioners and athletes, who as a result will be able to make educated decisions about training priorities and managing injuries, and to better understand training load and match intensity.

This is coupled with the ongoing club-specific live data visualisation and feedback tools developed by Leeds Beckett on a raft of performance metrics against league averages. These provide live training insights which clubs can use to enhance physical development strategies.

Thanks to the work being conducted by the organisations, the resulting research programme and the participation of clubs; the data will help to innovate, support, and invest in the already phenomenal talent within the women’s game.

“We are thrilled that professional female footballers will now be able to use Playermaker technology in both game and training environments, as a result of the support and efforts of The FA, Leeds Beckett University and FIFA’s Innovation Programme,” Playermaker CEO and Co-Founder Guy Aharon said.

“The research that is being carried out is crucial to driving forward the women’s game, and we are proud to play a part in investing in and raising the bar for female football athletes overall.

“Beyond this, having the Playermaker wearable device approved for the first-time in professional matches is a huge milestone as our vision is for our technology to be available at all levels of the game, providing the ability for anyone who is passionate about the game to improve using our insights and data.”

Leeds Beckett University will be hosting a Football Exchange Research Conference on Saturday May 21, 2022 – where further insights from this research and similar projects in other professional football organisations will be shared.

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FQ Reinstates WinterFest 2026 at the Sunshine Coast

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

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