English FA and Leeds Beckett University announce innovative project with Playermaker

After a successful two years working on a project that explores the demands of the women’s game, a partnership between Leeds Beckett University and the English FA has been extended for a third year. This will see further development and even more in-depth insights into the locomotor and technical demands of the game.

Playermaker, a world-leader in football performance tracking technology, is providing support for the initiative.

The research aims to better understand the demands on players within the women’s game, and what learnings can be taken from the insights obtained to drive the game forward.

The research programme instigated by the English FA includes a collaboration with Leeds Beckett University to appoint a PhD student and a Post-doctoral researcher. They are using insights gathered from the data to answer performance questions the FA gave, whilst offering data insights directly back to clubs involved in the project to inform their training strategies.

“Understanding the demands and developments within the women’s game is crucial to offering the relevant support to players as they seek to fulfil their full potential,” Project Lead Ryan King said.

“Our pioneering project looks to answer a key performance problem; How physically demanding is the game and how can we best develop and prepare players? Using the innovative Playermaker technology and the brilliant minds at Leeds Beckett we will be able to provide performance solutions that help maximise player potential and avoid load related injury issues – it is phenomenally exciting.”

As part of the project, players have been granted the opportunity to access and use the innovative Playermaker wearable technology in matches through the FIFA Innovation Programme. It will enable a wealth of data and insight to be captured on match characteristics and leveraged to better understand the demands of the women’s game and to inform training prescription.

Football boots with the Playermaker technology attached.

For the first year of the project, a number of Barclays FA Women’s Super League Senior teams, Academies and FA Women’s Championship clubs wore the Playermaker technology in training, offering world-first insight into how clubs train and prepare teams.

Following acceptance into the FIFA Innovation Programme, the second year of the project allowed clubs to use it in games, giving a unique perspective of the demands of elite women’s football and how we prepare and develop players to maximise their potential.

“This is a really exciting project to be working on with the FA and Playermaker. The acceptance of Playermaker into the FIFA Innovation Programme is a big milestone in the project as this allows us to better understand the physical demands of the game,” Dr Stacey Emmonds, a Reader in Sports Performance at Leeds Beckett University’s Carnegie School of Sport, said.

“As part of the research project, Leeds Beckett have developed interactive live training and match dashboards for each club in the project and an overall dashboard for the FA. These provide clubs with live analysis of their training and match data, and it also allows them to make comparisons to anonymised league averages.

“This enables the clubs to directly integrate the project research findings into daily training practices at the club and further develop evidence informed practice in women’s football.”

The project aims to better inform coaching staff, multi-disciplinary practitioners and athletes, who as a result will be able to make educated decisions about training priorities and managing injuries, and to better understand training load and match intensity.

This is coupled with the ongoing club-specific live data visualisation and feedback tools developed by Leeds Beckett on a raft of performance metrics against league averages. These provide live training insights which clubs can use to enhance physical development strategies.

Thanks to the work being conducted by the organisations, the resulting research programme and the participation of clubs; the data will help to innovate, support, and invest in the already phenomenal talent within the women’s game.

“We are thrilled that professional female footballers will now be able to use Playermaker technology in both game and training environments, as a result of the support and efforts of The FA, Leeds Beckett University and FIFA’s Innovation Programme,” Playermaker CEO and Co-Founder Guy Aharon said.

“The research that is being carried out is crucial to driving forward the women’s game, and we are proud to play a part in investing in and raising the bar for female football athletes overall.

“Beyond this, having the Playermaker wearable device approved for the first-time in professional matches is a huge milestone as our vision is for our technology to be available at all levels of the game, providing the ability for anyone who is passionate about the game to improve using our insights and data.”

Leeds Beckett University will be hosting a Football Exchange Research Conference on Saturday May 21, 2022 – where further insights from this research and similar projects in other professional football organisations will be shared.

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Football West and Persebaya Surabaya FC sign three-year MoU

Football West and Persebaya Surabaya FC have formalised their partnership by signing a three-year Memorandum of Understanding (MoU), marking a significant step in their collaboration.

The agreement was signed by Football West CEO Jamie Harnwell and Persebaya Surabaya CEO Azrul Ananda in the presence of Western Australia’s Minister for Sport and Recreation, David Templeman.

This MoU sets the foundation for a talent development and exchange program between Football West, the governing body of football in Western Australia, and Persebaya Surabaya FC, one of Indonesia’s top-tier football clubs.

As part of the agreement, plans are already in motion for Persebaya’s senior team to visit Western Australia next year. The club, currently leading Liga 1, Indonesia’s top football league, will participate in various football-related activities.

Football West’s relationship with Persebaya Surabaya dates back to 2018 when the Indonesian club’s youth team visited Perth for a three-match tour. The following year, Football West reciprocated by sending an Under 19 State team to Surabaya, where the visit was also a success.

Football West CEO Jamie Harnwell spoke in length on the importance of this partnership and their connection to Indonesia.

“Football West is delighted to renew our relationship with Persebaya Surabaya and we look forward to creating sporting and cultural opportunities through our shared love of football,” he said in a press release.

“Indonesia is a natural sporting partner for WA. Football is the No1 sport in Indonesia and we know from when we took our team to Surabaya in 2019 that they love Australian football.

“It has been a pleasure to host Azrul and his team this week, showing them several venues including the Sam Kerr Football Centre. We have had strong discussions about what we can achieve and it is very exciting.

“Football West’s Asian Engagement Strategy is a pillar of our Strategic Plan and this Memorandum of Understanding shows how committed we are in this area. We would like to thank Minister Templeman and the Department of Local Government, Sport and Cultural Industries for their ongoing support for Football West in developing these relations,” he concluded.

Azrul Ananda, President of Persebaya Surabaya shared the same sentiment  about the extension of the partnership.

“We are happy to finally be able to continue our collaboration with Football West,” he said in a press release.

“During several days in Perth, the Persebaya management team has received much information regarding a visit from the Persebaya senior team in July 2025 for mini training camps and other cultural activities.

“Thank you to Jamie Harnwell and friends at Football West, Western Australia Sport and Recreation Minister Mr David Templeman, and Consulate General of Indonesia Mrs Listiana Operananta for their big support.

“We believe that the agreement between Persebaya and Football West over the next three years will strengthen people-to-people relationships between the people of East Java and Western Australia.”

This MoU signifies a deepening relationship between football organisations in Western Australia and Indonesia.

It creates an official platform for talent sharing and the development of players, coaches, and officials through exchange programs.

By facilitating visits and collaborative activities, the partnership also promotes cultural understanding between the two regions.

This deal is very important for Western Australian football and its attempt to expand their Asian representation.

Bank of America confirmed as Official Partner of Club World Cup

FIFA has confirmed Bank of America as the newest Official Partner of the FIFA Club World Cup 2025. The agreement builds off of a deal from earlier this year, when Bank of America was confirmed as the Official Bank Sponsor of the FIFA World Cup 2026.

The declaration of partnership was made ahead of the official draw for the Club World Cup in Miami later this week.

The Club World Cup will welcome 32 of the best clubs from every confederation to the United States for the most expansive club tournament in history.

Club World Cup matches will be hosted across 11 American stadiums, allowing for Bank of America and FIFA to create positive influential economic and social impact to local communities.

FIFA President Gianni Infantino professed excitement for the upcoming collaboration.

“We are thrilled to have Bank of America on board for the inaugural 32-team FIFA Club World Cup,” he said via press release.

“In recent months we’ve enjoyed detailed discussions with Bank of America’s leadership about FIFA’s mission both on and off the pitch, so we’re delighted that they’ve joined us on our journey to redefine global club football in addition to working side-by-side with us for FIFA World Cup 2026.

“As a global organisation with operations around the world and in every tournament host city, Bank of America is a perfect partner for this ground-breaking tournament.”

Bank of America’s Chair and CEO, Brian Moynihan, detailed the successful outcomes of the partnership. 

“This partnership with FIFA, for both World Cup 2026 and now Club World Cup 2025, sharpens our focus on deepening client relationships through the most iconic sporting events in the world, and generating lasting economic impact, globally and locally,” he said in a press release.

The FIFA Club World Cup 2025 will kick off on in Miami June 15, and run until July 13, 2025, in New York New Jersey.

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