Enilive, the sustainable energy subsidiary of Italian energy company Eni, has secured title sponsorship rights to Italian men’s football’s top-tier Serie A until the end of the 2026-27 season.
The Italian energy firm agreed to pay €22 million ($36.4 million AUD) per year and the deal also included an option to further extend for two seasons past 2026-27. This deal is a slight upgrade on the €20 million ($33.1 million AUD) annually that TIM were paying in its recent contract.
Under this agreement, the league will be now known as the Serie A Enilive from 2024/25 and similarly to TIM, the company’s logo will be placed under the official Serie A one for branding.
The deal ends a longstanding partnership between Serie A and current title sponsor telecommunications giant TIM, which has held the naming rights since the 1998-99 season. Its latest contract ends after the ongoing 2023-24 campaign and Serie A confirmed earlier that they were exploring its options for a new title sponsor.
Eni explained the impact this huge deal with the Italian top division would have for the company’s environmental ambitions.
“Through the partnership, Enilive will contribute to the world of football by introducing increasingly sustainable mobility solutions. Enilive is enthusiastic about the partnership with Lega Serie A, which will make the company and its new brand closer to all Italians,” the company said in a press release.
“Enilive has a network of over 5,000 service stations across Europe, of which around 4,000 are located in Italy. Every day, they welcome more than 1.5 million people on the move, not only to refuel but also to enjoy a wide range of services.”
For both parties this partnership is seen as a win with Serie A improving on their previous title sponsor deal and Enilive creating more awareness of its sustainable mobility solutions across Europe with this exposure.