EPL clubs support communities during pandemic

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English Premier League (EPL) clubs have come up with a wide range of initiatives to support the United Kingdom National Health Service, charities, and communities during the coronavirus pandemic.

English Premier League (EPL) clubs have come up with a wide range of initiatives to support the United Kingdom National Health Service, charities, and communities during the coronavirus pandemic.

While the pandemic has forced the Chelsea Foundation to cancel its walking football sessions, the foundation is continuing its connection with participants.

Walking football coach Mark Blythe has stayed in touch with players, while the foundation has organised Zoom meetings featuring former Chelsea players Gary Chivers and Pat Nevin.

“Gary was also superb, not only engaging but at times he felt like an old friend and nothing seemed too much bother for him,” Chelsea Foundation walking football participant Vernon Ray told PremierLeague.com.

“It really did give me and many others something to look forward to.

“Giving your time is the greatest commodity one can offer. Chelsea have done this in abundance with ex-players, coaches, staff, etc. and to me that speaks volumes.”

Crystal Palace has delivered over 10,000 meals to vulnerable people and NHS frontline workers during the pandemic.

“We don’t have any support around us, or any family, they’re all back in South Africa. To know that Crystal Palace is providing for us is so nice and it’s such a great help for my family,” said Sarah, a pregnant mother who lost her job at the start of the pandemic and is getting support from The Palace Kitchen program.

Crystal Palace and its Palace for Life Foundation are partnering with the charity City Harvest London for the program – who have delivered over two million meals to people in need since the start of lockdown.

Tottenham Hotspur have allowed several hospital departments to use their self-named stadium.

“We are so thankful to the management at Tottenham Hotspur for this special support they’ve given to the NHS,” ultrasound manager and clinical specialist at the North Middlesex University Hospital Rogers Kalende said to PremierLeague.com.

“But then we had our tour and were shown the spacious rooms where we would have the scanning service. They were beautiful and had all the requirements we needed for the patients. It was ideal.”

Although the Premier League has returned, Tottenham plan to continue allowing these hospital departments access to the stadium, as one of the EPL clubs to support communities during this pandemic.

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Glasgow City FC and ALT Champion Sustainable Women’s Football

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Image credit: Insta_Photos / Shutterstock.com

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

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Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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