Equal pay for Matildas a win for the women’s game

Liam Watson

In an announcement by Football federation Australia (FFA) and Professional Footballers Australia (PFA), a landmark Collective Bargaining Agreement (CBA) has been reached which will close the pay gap between the Caltex Socceroos and Westfield Matildas.

It’s a new CBA that will last for the next four years which sees the Australian men’s and women’s national teams receive the same pay from revenues generated and progress in the FIFA World Cup – a massive win for current and aspiring Matildas.

As part of the four-year CBA, they will receive a 24% share of an agreed aggregate of National Team Generated Revenues in 2019/20, rising by 1% each year.

Within the 24%, all players will contribute 5% of the National Team Generated Revenue towards Australian Youth National Teams, which guarantees some form of investment for future generations of the Socceroos and Matildas.

This new agreement addresses gender equity in the game and will be the way forward to reward all players equally.

The Matildas will now have a three-tiered centralised contract system which recognises the country’s finest women’s players – Tier 1 Matildas will earn the same amount as the top Socceroos.

The new CBA has also allocated more World Cup prize money as an incentive for progressing throughout the tournament.

Players are now entitled to 40% of prize money when qualifying for a FIFA World Cup, going up from 30%. Should they make it to the Knockout Stages, that share of prize money increases to 50%.

The player share of AFC Asian Cup prize money will increase from 30% to 33%. If they go all the way to the AFC Asian Cup Final, the prize money share increases to 40%.

The new CBA has been announced to cover the next World Cup cycle for both the Caltex Socceroos and the Westfield Matildas.

FFA Chairman Chris Nikou spoke about the landmark agreement:

“Football is the game for everyone, and this new CBA is another huge step toward ensuring that we live the values of equality, inclusivity and opportunity,” he said.

“For the first time, player remuneration will be directly tied to the revenues generated by our National Teams – this will create a sustainable financial model that incentivises players and FFA to collaborate and grow the commercial pie together.

“This is truly a unique agreement. Every national team, from the Socceroos and Matildas, down to the Youth National Teams as well as the Cerebral Palsy National Teams have been contemplated in this new CBA.

“With this CBA, the next generation of aspiring Australian kids can see a pathway that offers a sustainable career, a chance to be an Olympian, and the lure of playing at a FIFA World Cup – regardless of your gender. It means whether you are a male or female, the value football places on your jersey is no different. We are proud to break this new ground in Australian and world sport.”

For more information about the CBA, you can find it here: https://www.ffa.com.au/news/historic-cba-close-footballs-gender-pay-gap

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Senix and Newcastle Jets unveil exciting multi-year deal

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Image Credit: Shutterstock - IOIO Images

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

Signality: Revolutionising Sports Data with AI Technology

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Image credit: Signality

Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition to make sports data as efficient and autonomous as a self-driving car.

With a rise in AI technology, the Swedish-based company are changing the way sports data is captured, analysed and utilised.

Signality have focused heavily on using their technology to create an extensive and complex soccer data system thanks to their automated cloud-based platform.

This platform processes thousands of live soccer games every year, delivering unparalleled data insights. It can ingest feeds from a single panoramic camera to multiple cameras, with more inputs resulting in richer data.

As the company continues to grow, it is expanding in the sports media landscape, after recently being acquired by automated camera and video production company Spiideo, another Swedish sportstech brand.

Signality’s Soccer API

The company’s prized product is their Soccer API which comprehensively tracks data sets from all different angles of the sport to help clubs, leagues and athletes perform at their best.

This is how it works:

Revolutionising Soccer Analytics with Automated Tracking and Event Data

A cutting-edge Soccer API is transforming the way soccer data is collected and delivered. Through fully automated tracking and event data collection, the platform leverages static video camera streams to derive accurate positional and event data without the need for manual intervention.

Automated Data Collection and Low-Latency Delivery

By connecting video streams to the platform’s system, users can initiate an automated process that generates real-time data feeds. These feeds, accessible via an open and user-friendly API, ensure low-latency data delivery, providing crucial insights for analysts, coaches, and broadcasters.

Comprehensive Tracking Data

The platform provides detailed positional data for all players, including the ball and referee. This data forms the basis for numerous Key Performance Indicators (KPIs) that can be easily derived, such as:

  • Total Running Distances
  • Speed Zones
  • Number of Sprints
  • Player Separation Metrics
  • And Many More

This positional data is presented with high accuracy and precision, allowing teams to analyse movement patterns and player performance comprehensively.

Rich Event Data

In addition to tracking data, the API delivers extensive event data, covering a broad range of on-field events. Each event is timestamped and linked to the respective team and player. The list of supported event types is continuously expanding and currently includes:

  • Kick-Off
  • Goals
  • Passes
  • Substitutions
  • Red Cards
  • Yellow Cards
  • Corner Kicks
  • Dangerous Free Kicks
  • Penalties
  • End of Phase

This comprehensive event data enables deeper tactical analysis and enhances the storytelling for media coverage.

Proven and Validated Technology

The quality of the platform’s services has been validated by Gothenburg University, ensuring reliability and accuracy. In addition, continuous in-house validation and collaboration with partners help maintain and improve the high standard of service. Interested users can request further details about the validation process.

How It Works

  1. Connect Video Streams: Users can connect their respective video streams to the API and optionally provide additional match information, such as team lineups, home and away teams, and kick-off time.
  2. Automated Processing: The platform’s AI models process the video streams, automatically extracting positional and event data.
  3. Access Data via API: The processed data is made available through an easy-to-use open API, enabling seamless integration into existing systems.
  4. Quality Assurance: Built-in QA services ensure data accuracy by continuously training and refining AI models based on feedback and new data.

Conclusion

Signality’s Soccer API offers a revolutionary solution for automated soccer analytics. By providing fast, accurate, and comprehensive data through a robust open API, it empowers teams, analysts, and broadcasters to gain unparalleled insights into the game. With proven technology and continuous improvement, this platform is set to become a key player in the future of soccer analytics.

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