Everton agree to 777 Partners takeover amidst seasons of turmoil

Goodison Park

Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over from Farhad Moshiri in a deal reports said was worth more than 550 million pounds ($1.06 Billion AUD).

Everton have no doubt been going into turmoil over recent years, between battling close relegation races twice, getting into Financial Fair Play trouble regarding their financial losses and struggling to pay for the new Bramley Moore Dock stadium in full before its completion in 2024.

After another slow start to the new Premier League season, it has left the club in a spot of bother regarding its ownership. Majority owner Farhad Moshiri has been publicly open to selling the club since the end of the 2022/23 season, claiming he could not keep up with the finances after the Everton annual financial report showed losses of over £430 million ($817 million AUD) over the last five years.

Founded in 2015, 777 Partners is an alternative investment platform that helps bold entrepreneurs transform visions into enduring value. The Miami-based company has subsequently branched out into sports club ownership with a vision to play a key part in football in the near future as mentioned on their website.

777 Partners have a number of clubs in its portfolio that have all been acquired over the last four seasons, including Italian side Genoa and Belgian team Standard Liege, while they also have stakes in Bundesliga 2 club Hertha Berlin and more recently A-League side Melbourne Victory.

However, even in their football ownership infancy, there has been major controversy surrounding their lack of investment into players for the clubs they own, as well as a general lack of care for on-pitch results which could spell major trouble for Everton.

Hertha Berlins recently held out banners in disgust for 777 after their shocking start to the Bundesliga 2 season, months after getting relegated from the first division under 777 owner Josh Wander with a dismal 29 points in 34 games, a club record low. The banners read  ‘Josh Wander, the only thing we assure you of is our disapproval of you’. In early September, Standard Liege fans held demonstrations inside their ground with banners such as ‘No money, no ambition’.

Another issue that could play a major role in the success of this takeover is the owners’ and directors’ test that must be passed by all potential owners of premier league clubs. Co-founder Josh Wander was charged and arrested for cocaine trafficking in 2003 and only ended a long period of probation in 2018. Wander admitted in an interview on Sky Sports Italia that this charge would come under additional scrutiny for the owners’ and directors’ test and could be a big roadblock. There are also a number of legal claims against the company still outstanding.

The future looks increasingly bleak for Everton with the poor reputation and record 777 Partners has with its current clubs and this takeover may do more harm than good if that is even possible. Staring down a possibly first-ever Premier League relegation, this change might be better than sitting still under the failure of Moshiri and Kenwright, but there is a rightful lack of optimism surrounding a lot of the club at the moment, especially with the loyal fans.

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SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

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