Everton agree to 777 Partners takeover amidst seasons of turmoil

Goodison Park

Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over from Farhad Moshiri in a deal reports said was worth more than 550 million pounds ($1.06 Billion AUD).

Everton have no doubt been going into turmoil over recent years, between battling close relegation races twice, getting into Financial Fair Play trouble regarding their financial losses and struggling to pay for the new Bramley Moore Dock stadium in full before its completion in 2024.

After another slow start to the new Premier League season, it has left the club in a spot of bother regarding its ownership. Majority owner Farhad Moshiri has been publicly open to selling the club since the end of the 2022/23 season, claiming he could not keep up with the finances after the Everton annual financial report showed losses of over £430 million ($817 million AUD) over the last five years.

Founded in 2015, 777 Partners is an alternative investment platform that helps bold entrepreneurs transform visions into enduring value. The Miami-based company has subsequently branched out into sports club ownership with a vision to play a key part in football in the near future as mentioned on their website.

777 Partners have a number of clubs in its portfolio that have all been acquired over the last four seasons, including Italian side Genoa and Belgian team Standard Liege, while they also have stakes in Bundesliga 2 club Hertha Berlin and more recently A-League side Melbourne Victory.

However, even in their football ownership infancy, there has been major controversy surrounding their lack of investment into players for the clubs they own, as well as a general lack of care for on-pitch results which could spell major trouble for Everton.

Hertha Berlins recently held out banners in disgust for 777 after their shocking start to the Bundesliga 2 season, months after getting relegated from the first division under 777 owner Josh Wander with a dismal 29 points in 34 games, a club record low. The banners read  ‘Josh Wander, the only thing we assure you of is our disapproval of you’. In early September, Standard Liege fans held demonstrations inside their ground with banners such as ‘No money, no ambition’.

Another issue that could play a major role in the success of this takeover is the owners’ and directors’ test that must be passed by all potential owners of premier league clubs. Co-founder Josh Wander was charged and arrested for cocaine trafficking in 2003 and only ended a long period of probation in 2018. Wander admitted in an interview on Sky Sports Italia that this charge would come under additional scrutiny for the owners’ and directors’ test and could be a big roadblock. There are also a number of legal claims against the company still outstanding.

The future looks increasingly bleak for Everton with the poor reputation and record 777 Partners has with its current clubs and this takeover may do more harm than good if that is even possible. Staring down a possibly first-ever Premier League relegation, this change might be better than sitting still under the failure of Moshiri and Kenwright, but there is a rightful lack of optimism surrounding a lot of the club at the moment, especially with the loyal fans.

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Project ACL: The initiative leading the way on injury research

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

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