Everton agree to 777 Partners takeover amidst seasons of turmoil

Goodison Park

Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over from Farhad Moshiri in a deal reports said was worth more than 550 million pounds ($1.06 Billion AUD).

Everton have no doubt been going into turmoil over recent years, between battling close relegation races twice, getting into Financial Fair Play trouble regarding their financial losses and struggling to pay for the new Bramley Moore Dock stadium in full before its completion in 2024.

After another slow start to the new Premier League season, it has left the club in a spot of bother regarding its ownership. Majority owner Farhad Moshiri has been publicly open to selling the club since the end of the 2022/23 season, claiming he could not keep up with the finances after the Everton annual financial report showed losses of over £430 million ($817 million AUD) over the last five years.

Founded in 2015, 777 Partners is an alternative investment platform that helps bold entrepreneurs transform visions into enduring value. The Miami-based company has subsequently branched out into sports club ownership with a vision to play a key part in football in the near future as mentioned on their website.

777 Partners have a number of clubs in its portfolio that have all been acquired over the last four seasons, including Italian side Genoa and Belgian team Standard Liege, while they also have stakes in Bundesliga 2 club Hertha Berlin and more recently A-League side Melbourne Victory.

However, even in their football ownership infancy, there has been major controversy surrounding their lack of investment into players for the clubs they own, as well as a general lack of care for on-pitch results which could spell major trouble for Everton.

Hertha Berlins recently held out banners in disgust for 777 after their shocking start to the Bundesliga 2 season, months after getting relegated from the first division under 777 owner Josh Wander with a dismal 29 points in 34 games, a club record low. The banners read  ‘Josh Wander, the only thing we assure you of is our disapproval of you’. In early September, Standard Liege fans held demonstrations inside their ground with banners such as ‘No money, no ambition’.

Another issue that could play a major role in the success of this takeover is the owners’ and directors’ test that must be passed by all potential owners of premier league clubs. Co-founder Josh Wander was charged and arrested for cocaine trafficking in 2003 and only ended a long period of probation in 2018. Wander admitted in an interview on Sky Sports Italia that this charge would come under additional scrutiny for the owners’ and directors’ test and could be a big roadblock. There are also a number of legal claims against the company still outstanding.

The future looks increasingly bleak for Everton with the poor reputation and record 777 Partners has with its current clubs and this takeover may do more harm than good if that is even possible. Staring down a possibly first-ever Premier League relegation, this change might be better than sitting still under the failure of Moshiri and Kenwright, but there is a rightful lack of optimism surrounding a lot of the club at the moment, especially with the loyal fans.

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AFC anti-doping webinar aims to modernise practices

The Asian Football Confederation (AFC) wrapped up the AFC Member Association Anti-Doping Programme webinar on Monday, highlighting the confederation’s desire to strengthen the honour and fairness of football in Asia.

With 40 Member Associations (MAs) present, the AFC’s webinar was designed to educate MAs on the recently implemented AFC Anti-Doping Activities and Monitoring System, a broad sweeping process aiming to standardise anti-doping practices across the confederation.

Designed to modernise Asian anti-doping practices, the AFC Anti-Doping Activities and Monitoring System is helping to transition MAs from paper-based data collection to digital alternatives. Through this, MAs will be able to observe and record doping activities far easier and will be in compliance with the AFC Anti-Doping Regulations and World Anti-Doping Code.

The AFC Anti-Doping Activities and Monitoring System also includes a number of tools to help boost MAs anti-doping effectivity, such as real-time data submission and secure access controls. Additionally, the system includes provisions to conducting educational programs, recording anti-doping violations, and programme testing.

Saudi Arabian Football Federation Medical Committee Member, Dr. Khalid Awad, outlined the importance of the anti-doping webinar.

“It was a pleasure to be part of the discussions and to learn more about this new system. I feel it has great potential to strengthen collaboration among MAs,” he said in a press release.

“We can use the platform not only to safeguard the integrity of our sport but also to develop more ways to educate ourselves and help our athletes perform at their highest levels.”

Pakistan Football Federation Chief Medical Officer, Dr. Muhd Azam Khan expressed his satisfaction for the AFC’s commitment to modernising anti-doping practices in Asia.

“This is an excellent step by the AFC to digitise records. It will serve as a stimulus for the growth and development of MAs,” he said via press release.

“Additionally, I am confident it will motivate us to organise more capacity-building initiatives in our respective federations.”

The webinar also allowed the AFC and MAs to share the discoveries of a recent AFC survey, which aimed to discover the unique problems each MA has in regard to doping in football.

Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

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