
Everton has partnered up with new, innovative online streaming platform KICK who became their new sleeve sponsor for the 2023/24 season.
Founded in October 2022, KICK is reinventing live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel.
KICK is financially backed by Stake.com, Everton’s shirt sponsor for the 2023/24 season, and its clear that this influenced the decision to add KICK as a shirt sleeve sponsor.
This collaboration will focus on enhancing the matchday experience for Evertonians with a range of exciting activities and innovations that will bring fans closer to the club.
KICK will also become the official Streaming Partner of Everton, with the club aiming to collaborate with some of the world’s most recognised content creators – on a platform that has 15 million registered accounts.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, is excited to start this innovative collaboration.
“We’re really pleased to announce and launch this innovative partnership with KICK,” he said via press release.
“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.
“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”
Akhil Sarin, Director of Acquisition for KICK, mentioned why they are getting involved in the football community:
“Partnering with Everton is an exciting step forward for KICK,” he added via media release.
“We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.” he finished explaining in a joint media release.
Everton have smartly picked this collab in an attempt to reach a bigger global audience and attract more fans. Whilst the attendance is consistently sold out, there are concerns that the fan engagement in non-existent at Goodison Park and it’s always positive to see the club take a proactive approach.