Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.
Football West has announced that every game of the senior and Under 20 matches in National Premier Leagues Western Australia will be live streamed until at least the end of the 2021 season.
The new deal will have Football West deliver 12 games each weekend of the NPL WA season, to be broadcasted on Facebook and YouTube. In addition, The Belt Up Cup Final and all NPL Top Four Cup matches will be shown live.
A highlights package for all the weekend’s action will also be provided, catering for all supporters across Western Australia and beyond.
In total, there will be an extra 120 NPL WA senior and Under 20 games shown this season across the social media channels, which will grow further to 264 matches for the 2020 and 2021 seasons.
Football West’s commitment to showcase each moment of every game is in similar vein to other state federations and will introduce more quality broadcasting of games across the country.
With more state leagues getting on board, it will only enhance the talent and hidden gems found in the lower level competitions
Football Queensland (FQ) has celebrated a successful year of player development in the Northern region across youth and junior football through the FQ Academy.
The FQ Academy is Queensland’s only recognised way for players to achieve state and national team representation and showed significant progress over 2024. The Northern region covers some of Queensland’s rural major hubs, including Townsville, Charters Towers, Ayr and Ingham.
In the Northen region, over 150 players participated in the FQ Acadamy across the U9 to U16 age groups, illustrating the influence of adopting Football Australia’s latest national technical standards.
The success of the FQ Academy in the Northern region was further embellished through the selection of 10 local players in Queensland state teams, to compete at the Girls and Boys National Youth Championships in Melbourne and Wollongong.
FQ General Manager, Football & State Technical Director, Gabor Ganczer, expressed his joy for the achievements in the Northern region.
“2024 has been a tremendous year for football in the Northern region, with significant strides in player development as the FQ Academy continues to play a pivotal role in providing young athletes with access to world-class coaching and competitive platforms that continue to raise the standard of football in the region,” he said via press release.
“The progress seen throughout the region is the result of a sustained, long-term approach to player development, with a focus on upskilling coaches and equipping clubs with the tools and resources they need to ensure all players are supported at every stage of their journey.”
FQ Senior Manager, Technical (Northern Conference), Michael Edwards applauded the work of the FQ Academy.
“The inclusion of local players in the Queensland state teams highlights the significant impact of the continued investment in Northern football programs, helping to elevate talented athletes to elite levels of competition,” he said in a press release.
“The foundation we’ve laid this year, with the FQ Academy at the forefront, will not only set the stage for greater success in the years to come but also drive the continued growth of football in the Northern region and beyond, ensuring clear and accessible pathways for all players to achieve their goals and reach their full potential.”
Football Queensland remains committed to developing the level of coaching skill and to enhancing player development in the Northern region in 2025 and beyond.
In a significant milestone for Australian football, Hahn has been confirmed as the naming rights partner for the Australia Cup in a three-year deal.
Beginning in 2025, the competition will be officially rebranded as the “Hahn Australia Cup,” marking the start of an important partnership between Hahn and Football Australia.
The Australia Cup is celebrated as one of the nation’s most inclusive football competitions, bringing together more than 750 senior community clubs from grassroots to professional levels.
This new alliance highlights Hahn’s commitment to fostering unity and strengthening connections within Australia’s vibrant football community.
Hahn, recognised as one of Australia’s fastest-growing beer brands, brings its no-compromise philosophy to the collaboration. With a range of low and zero-carb beers, Hahn caters to health-conscious consumers who seek to enjoy a mindful choice without sacrificing taste.
Football Australia and Hahn are set to collaborate on initiatives designed to grow the competition, ensuring it continues to resonate with communities across the country.
Football Australia CEO James Johnson touched on how exciting this deal is for the future of the game.
“This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition”, Johnson said in a press conference.
“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game.
“This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”
Lion Australia Managing Director, James Brindley shared the same excited sentiment about this partnership.
“We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike”, Brindley said in a press conference.
“Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”
History of naming rights
Before this deal, the history of naming rights sponsors was scarce. In 2014, Westfield Group was announced as the sponsor for the first three seasons of the cup tournament, known for commercial purposes as the “Westfield FFA Cup.”
However since 2016, the cup has failed to secure another naming rights sponsor until now, settling for Umbro and Mitre as ball suppliers and sponsors as its only revenue stream on that front.
Conclusion
Through this collaboration, Hahn and Football Australia are poised to elevate the tournament’s status while celebrating the shared love of the game among players and fans alike.
The partnership is a huge step forward for Football Australia who will capitalise off their biggest cup tournament to secure some much needed funding.
