Ex-Socceroo Josh Kennedy takes up role at Football Victoria

Football Victoria (FV) have announced former Socceroos striker Josh Kennedy will become their new MiniRoos Manager in Victoria.

Kennedy represented Australia 36 times and scored 20 goals in his Socceroos career.

FV CEO Peter Filopoulos claimed he was delighted to welcome Kennedy to the role, which he starts on March 16.

The MiniRoos program is designed for kids aged between 4-11 and hopes to introduce the sport to newcomers in an inclusive manner.

“Our clear strategy to grow the game in Victoria has allowed us to create a series of unprecedented opportunities in Victorian football. To be able to get someone of Josh Kennedy’s quality into the organisation, working in genuine grass roots football, is something we’re all very proud of,” Mr Filopoulos said.

“We continue to attract high quality candidates who align to our values of Respect, Integrity, Unity, Leadership and Inclusive. Our values and culture remain a top priority in driving high standards of performance and behaviours and providing the necessary safety and wellbeing of our people and participants.

“Josh’s appointment allows us to not only bolster our current team, but build a stronger team for the future of Victorian football as well,” he said.

Kennedy claimed he was looking forward to starting his new role with Football Victoria.

“I’m in a really good position now where I can start to give back to the game which has been a massive part of my life,” Kennedy said.

“I have a son in MiniRoos and seeing him and his friends enjoying their football, irrespective of their abilities, is fantastic.  I can’t wait to share my stories and footballing journey with girls and boys all over the state each weekend across Victoria.

“The first thing I want to do is learn as much as I can from clubs, parents, coaches and of course the kids. Eventually, we can then put longer-term plans in place to improve experiences and attract as many young players as possible to the world game,” Kennedy concluded.

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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