Eyeball: Changing the foundation of scouting

The very foundation of scouting has changed forever. 

Eyeball is an Artificial intelligence (AI) powered product designed to assist footballing entities in scouting the potential football athletes from various countries around the world.

With over 100,000 players within the technologies database all comprised of youth players, football clubs across the globe are raising their eyebrows as to what this brilliant technology can provide.

The system acts as a football scout. Remotely and in the convenience of a smartphone device, the search and evaluation of performance capacity of the players within its database can be compared to football’s finest players. The service prides itself on optimising academy recruitment, without a club worrying about the financial difficulties involved in travel or acquisition of scouting personnel.

The contemporary scouting platform has an established and researched insight database, all gathered from the youth academies of Europe’s leading football giants.

European markets including the footballing nations of Spain, England, Germany, Holland, Belgium, and Croatia are also joined by the African markets of Ghana, Mali, Ivory Coast, Nigeria, Guinea, Senegal and Sierra Leone. These are the markets in which Eyeball operate within, acting as the ever growing customer base of their elite scouting technology.

Youth scouting is strenuous. Professional clubs who are struggling within their respective leagues due to being less financially opportunistic, are already on the back-foot. With its locality and lack of scouting network, the fundamental exercise in terms of growing a club and its talent pool, becomes surplus. The purpose of Eyeball and its technology is to make the scouting process simple yet effective, as it has essentially modernised the process, bridging the gap between potential players and professional clubs.

Determined to enhance its science, searchable player data is a primary focus of Eyeball in which they seek to further improve. This is through the analysation of video data from talented players throughout the globe, combatted with the collection of a prospects data.



The data collected is imperative. Driven by 13 statistical parameters, it includes shots on target, successful dribbles, incisive passes and passes in the final third – just to name a few.

The parameters collected can be searched by the club officials using the app, perhaps on the hunt for a player in whom possess specific qualities dependent on what the club requires on the pitch.

Summaries of key stats are compiled by AI based upon data collected from partner clubs that have detailed profiles upon talent within the database. The AI technology allows partnered clubs to put these prospects into AI generated match-simulations, allowing for the assessment of a players performance all through the use of Eyeball’s data breakdown technology.

The player app feature of Eyeball can be a considered a polarizing tool in which football participants can utilise in order to garner a tangible understanding of their ability. The player app allows players to access performance data from within the platform while also showcasing to the scouts using the technology, the ability in which the player possesses.

Games can be watched back by players, while Eyeball analyses the games and a breakdown of the performance. This allows players and coaches to make the necessary changes to a players training routine, showcasing the areas in which are in need of improvement.

It basically allows a player to sell themselves to scouts. Professional clubs are examining the profiles and the players are able to customize their profile, showcasing their greatest qualities in-match highlights. Matches can be watched back and analysed, as they are stored within Eyeball’s database.

Individuals can hunt for specific match moments, with a play-by-play game events feature dissecting every move a player makes throughout matches documented. Eyeball’s analysts watch each match closely, providing a breakdown of performance statistics. Players distribution performance, as well as their offensive and defensive performances are outlined.

Eyeball possesses the ambition of wanting to become a pioneer in bridging the gap between talented youth prodigies and becoming the next generational top tier of talent across the globe. All through the inclusive access of insight and data performance surveyed and interpreted through its system.

Over 100 professional clubs are using the Eyeball technology, with the company making major waves in regards to the foundation in which scouting is exercised. Perhaps it would be in the interest of Australia professional clubs to also utilise this ground-breaking technology for their benefit.  

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South Melbourne Hellas Strengthens Its Future with Three Key Board Appointments

South Melbourne Hellas has taken another significant step in shaping its future, announcing the appointment of three highly accomplished professionals to its Board of Directors as the club continues to strengthen its leadership both on and off the field.

The Hon. Philip Dalidakis, John Karantzis and Associate Professor Marinis Pirpiris join the club at an important stage, bringing expertise across government, law, healthcare and corporate governance as South Melbourne continues to pursue its long-term ambitions.

Few football clubs in Australia can match South Melbourne’s proud history, but the club’s focus is firmly on the future. The latest appointments reflect a deliberate commitment to building a Board with the experience and strategic capability required to support sustained growth and success.

Dalidakis brings extensive experience across government, business and public policy. A former Victorian Cabinet Minister and C-suite executive, he is the Managing Partner of Orizontas and currently represents Australia on the APEC Business Advisory Council. He also holds board positions across the life sciences, defence and social impact sectors, and has chaired audit and risk committees across a range of organisations.

Karantzis is a Partner and Head of Personal Injury Law and Litigation at Carbone Lawyers, with more than 28 years of experience. Accredited as a Specialist in Personal Injury Law by the Law Institute of Victoria, he has also been recognised by Doyle’s Guide as one of Victoria’s leading plaintiff lawyers and litigators.

Pirpiris is an internationally recognised orthopaedic surgeon, academic and healthcare leader. A consultant surgeon at Epworth and Cabrini Hospitals, he specialises in robotic hip and knee replacement, arthritis management and sports injury care, and is a Fellow of both the Royal Australasian College of Surgeons and the Australian Orthopaedic Association.

Co-Presidents Bill Papastergiadis and Andrew Mesourouni said the appointments were about more than adding credentials to the Board.
“Philip, Marinis and John are exactly the kind of people South Melbourne Hellas needs at Board level right now,” they said.
“Each brings exceptional expertise in their respective fields, but just as importantly, they understand what this club represents. Their connection to South Melbourne’s values, history and community makes them a natural fit as we continue building for the future.”

The appointments form part of an ongoing renewal of the club’s leadership, reinforcing South Melbourne’s commitment to strong governance as it builds on its proud football tradition.

Mizuno’s Australian gamble: can a 120-year-old brand break through?

When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it in their Saturday edition. Mizuno’s brand director called it “mainstream awareness” without paid media.

The mural sat within a broader push by the Osaka-based company to expand in Oceania. For the fiscal year ending March 2026, Mizuno reported sales of ¥259 billion, up 7.8 per cent year-on-year, with net income of ¥18.4 billion representing 20.5 per cent growth . Operating profit rose to ¥22.6 billion. The Asia and Oceania segment is central to the company’s medium-term plan, which targets net sales of ¥290 billion by fiscal 2027.

The growth imperative

Australian football has not historically been kind to specialist boot brands. Nike, Adidas and Puma dominate retail shelves. A-Leagues collective bargaining agreements and club deals have locked in incumbents. For a brand without the marketing budgets of its competitors, the path to relevance runs through the players.

Mizuno has grown its Australian ambassador base from one athlete to around 20 across the A-Leagues in recent seasons. Melbourne City’s Tolgay Arslan, who played in the Bundesliga and Serie A before arriving in Australia, told Front Page Football: “If I discovered these boots ten years ago, I would wear these boots overseas in my career.” Western United midfielder Angus Thurgate called them “the comfiest boots I’ve ever worn”.

The mural moment

Richmond was chosen for the mural because of its location. The suburb sits at the centre of Melbourne’s sporting precinct, five minutes’ walk from the MCG and AAMI Park. It is already home to murals of AFL players. Rowena Corner Store owner Con, who agreed to host the artwork, had previously welcomed murals of Dusty Martin and an AFLW player.

“We didn’t have access to Harry because he was in the US competing,” brand director Rishi said. “We couldn’t do a photoshoot. So we had to be clever. The best ideas come from real time, aligned with what the public discourse looks like. Once we saw his Wikipedia page updated to refer to him as the Minister of Defence, we knew we could play into this.”

Ledge incorporated an existing window into the design to create a net behind Souttar’s figure. The mural appeared the morning of the Paraguay match, when Australia’s clean sheet sent them into the knockout phase.

The World Cup provided a massive backdrop. The Socceroos’ run captivated the nation: 4.84 million Australians tuned in to the Paraguay match, making it the most-watched World Cup match in SBS history at the time, with an average audience of 3.086 million . The final reached 5.26 million viewers, and cumulative tournament reach hit 18.04 million— 64 per cent of Australia’s population. SBS director of sport Ken Shipp said: “We’ve never seen engagement at this level.” Mizuno spent comparatively little and had Channel 7 and Channel 9 on site.

The commercial question

For a brand with limited marketing firepower, organic PR coverage is the prize. The question for the company’s Oceania division, still in growth mode, is whether a mural and a handful of player endorsements can convert into sustained commercial traction. Retail partnerships with Ultra Football, which has created a dedicated Mizuno space at its Melbourne store, suggest the company is thinking beyond campaigns.

Mizuno’s European expansion has taken a different path. The company signed a five-year deal to become AS Monaco’s technical equipment partner from the 2025-26 season, its first entry into Ligue 1. It already has a presence in Germany’s Bundesliga and Italy’s Serie A. In Australia, institutional partnerships are harder to secure. The approach has been slower: build through athletes, then through community, then through culture.

The Queensland government signed a Memorandum of Understanding with Mizuno in March 2026 to explore the Japan-Australia Sports & Health Innovation Exchange (JASHIE), a two-year partnership focused on sport and health innovation . The agreement supports Queensland’s preparations for the 2032 Olympic and Paralympic Games.

The mural campaign reflected a broader trend in sporting brand marketing, where IP restrictions and athlete availability increasingly demand creative solutions. “I love what Levi’s did because they were able to lean into their brand codes and tell what I believe to be the most memorable advertising story from the World Cup,” Rishi said. “This is a different page out of fundamentally the same playbook.”

Mizuno’s boots are not cheap. The Made-in-Japan models retail well above competitors’ offerings. The brand’s pitch rests on quality and heritage, not price or volume. That is a harder sell in a country where discounting dominates and cost-of-living pressures are squeezing households.

The Souttar mural will eventually fade or be painted over. Mizuno is betting that by the time it does, enough Australian football fans will have noticed the three stripes’ quieter rival.

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