FA Wales takes action with Facility & Investment Vision

The Football Association of Wales (FAW), in collaboration with the Cymru Football Foundation (CFF), released the Facility and Investment Vision to improve the national football experience.

In a report published on its website, FAW and the CFF provide a detailed, statistical overview of Wales’ current football facilities, demonstrating the need for more investment, and the positive impact this could have on Welsh communities.

Football is the largest participation team sport in Wales, reporting over 87,000 active players across 811 registered clubs.

Moreover, football participation is a huge driver within the Welsh economy. FAW reports that the current overall return from football participation is over £550 million ($1.07 billion AUD), split across social, economic, and health sectors.

The association believes that further investment into the sport will generate an additional £1 million ($1.9 million AUD).

At the elite level, the Welsh men’s national team has progressed significantly in the last 10 years, performing well in the past two European Championships, and qualifying for the FIFA World Cup for the first time since 1958.

These achievements place a microscope on how the association maintains this success, but more importantly, how it can elevate pathways for juniors and women’s football.

The current situation

The statistics regarding current facilities in the FAW’s report illustrate a dire situation for Welsh football.

Pitch demand continually exceeds supply in Wales with a reported average number of five teams sharing one pitch, despite 60% of clubs advising a need for at least two pitches to operate effectively.

Pitch overuse explains why just 21% of Welsh football pitches are reported to be in “good” condition, whilst 1 in 5 games are cancelled due to wet weather and localised flooding. FAW believes these figures will increase if action is not taken now.

The delivery of artificial surfaces in the United Kingdom is the primary solution to combatting natural elements, yet, 54% of participants in a Welsh national survey state that access to those pitches is difficult.

Off the pitch, changerooms facilities are subject to similar negative feedback, with only 23% of participants saying their changerooms are in “good” condition.

This feedback takes on greater significance given the increased popularity of women’s football, and the subsequent need for more female-friendly changerooms.

A combination of poor pitch quality and changeroom facilities reduces an individual’s enjoyment in football, and this threatens participation and sustainability at all levels of the game.

Addressing the current situation

The purpose of the Facility and Investment Vision report is to show investors exactly what is required for football in Wales to move forward.

In particular, FAW has created a club model that uses the size of football clubs to determine the quantity of facilities required for them to run effectively.

To use an Australian comparison, an NPL club like Sydney Olympic would be considered large because it has over 20 teams at senior and junior level. Whereas a community club, that competes at amateur level (e.g Melbourne State Leagues), would be considered small.

 

The club model plan represents a smart and effective way to show potential investors what they can do for Welsh football.

 

Regarding current investment, the CFF has contributed over £9 million ($17.4 million AUD) as part of its mission to strengthen Welsh communities through football.

It is succeeding in its mission, with 98% of people reporting an improved experience when using facilities supported by the CFF.

FAW wants to improve its relationships with county councils and schools so that action plans can be drawn. This will help secure investment for better football facilities and smoother community access.

Objectives for the facilities vision

The overarching objective for FAW and CFF is to deliver a wider range of high-quality football facilities that stakeholders can access year-round.

The economic impact of future investment has been mentioned here already, but environmental sustainability is also at the forefront of the organisation’s plans.

FAW recognises the importance of future-proofing facilities to avoid early re-construction, thereby reducing its carbon footprint.

From an elite pathway perspective, FAW wants to build world-leading facilities to better support future generations of international players and coaches.

This goes beyond the provision of high-quality pitches and changerooms, with FAW insisting that technology, media, and commercial sectors must be improved.

FAW Chief Executive Noel Mooney explained the honest appraisal of football facilities in Wales is motivation for delivering a high-quality football experience.

“We know that facilities in Wales are not where they need to be, and this vision gives us a clear plan to bring facilities across Wales at all levels into the present day,” he told the FAW website.

Mooney elaborated further on the yearly target figure for investment, set by FAW and the CFF.

“We want to be able to invest at least £10 million a year into improving facilities in communities across Wales to bring them up to standard. This investment will continue to support the work that the Cymru Football Foundation is already doing and allow us to grow football in Wales on and off the pitch.

The Facility and Investment Vision demonstrates a commitment to Welsh football stakeholders by FAW and the CFF, and signifies an important moment in the future development of football in the country.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite: https://www.eventbrite.com.au/e/martyn-buckie-benefits-of-micro-coaching-sessions-tickets-940768212047?aff=oddtdtcreator

Football Australia bolsters leadership with key new appointments

Football Australia has confirmed the appointments of Briana Harvey as General Manager of the Women’s National Teams and David Mason for the role of General Manager of the Men’s National Teams.

These strategic appointments are part of Football Australia’s ongoing efforts to strengthen and enhance the leadership and management of its national teams, ensuring both the women’s and men’s programs benefit from experienced and dedicated leadership.

Harvey has an extensive background in sports management, having held key roles at prominent organizations such as Hockey Victoria, the Australian Football League, Hawthorn Football Club, and, most recently, at the GWS GIANTS Football Club. Her diverse experience across these major sporting bodies highlights her expertise and leadership capabilities in the field.

Mason’s deep involvement with Australian football stretches back to 1998. Throughout his career, he has held numerous management positions in media and communications, football operations, and club administration at Northern Spirit, Parramatta Power, Sydney FC, and Football Australia.

His extensive experience across these diverse roles has equipped him with a comprehensive understanding of the sport’s landscape, making him a valuable asset in his new role.

For the last seven years, Mason has served as CEO of Manly Warringah Football Association and Manly United FC, one of Australia’s largest football associations. Returning to Football Australia, Mason brings with him a vast reservoir of knowledge in local, regional, and global football.

His experience is complemented by a deep familiarity with Australia’s National Football Teams, positioning him to make significant contributions in his new role.

Beginning on August 12, both Harvey and Mason will take charge of the strategic, operational, and administrative aspects of Football Australia’s Men’s and Women’s National Teams. Their responsibilities will include planning and managing budgets, as well as coordinating overall annual match schedules.

In their roles, they will ensure that all logistical and operational needs are met, driving the success and efficiency of the national teams’ programs.

Their leadership will be pivotal in shaping the future of Australian football on both the national and international stages.

Head of National Teams Gary Moretti expressed his excitement of the designation via press release.

“We are delighted to have secured the services of both Briana and David who as individuals and collectively bring a wealth of industry knowledge to Football Australia,” he said.

“Briana has a strong corporate pedigree with extensive experience within elite level sport. Her background and passion for women’s sport will be an invaluable asset to our National Teams both now and in the future.

“David is a football person and has contributed to the sport at all levels for almost three decades. In addition to his strong football acumen, David brings significant business and operational experience from his highly successful tenure as a CEO within the football industry.

“Along with Andrew McKenzie (General Manager – High Performance), the appointments of Briana and David will strengthen the management and future prospects of our National Teams as we look to create an elite performance and operational environment featuring a world’s best-practice focus.”

CEO of Football Australia James Johnson added how their experience and wealth of knowledge will ensure operation excellence via press release.

“The appointments of Briana and David are strategic moves that align with our vision to enhance the performance and success of our National Teams. Their combined experience and leadership will play a crucial role in ensuring operational excellence, so we remain competitive on the global stage and continue to inspire the next generation of football talent in Australia.”

Football Australia – National Teams Senior Management

Head of National Teams: Gary Moretti
General Manager – Women’s National Teams: Briana Harvey (commencing 12 August)
General Manager – Men’s National Teams: David Mason (commencing 12 August)
General Manager – High Performance: Andrew McKenzie (commenced 10 July)
General Manager – Football Analysis, Data and Insights (to be appointed)

The creation of four new leadership positions within the National Teams underscores Football Australia’s commitment and investment in its Senior and Youth National Teams, as outlined in the XI Principles for the future of Australian Football. Every position plays a critical role in advancing, overseeing, and ensuring the sustained success of all High Performance and National Team programs and initiatives.

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