Fan engagement platform from Fortress trusted by world-leading teams 

Within the sports and entertainment industry, Fortress GB have built themselves into a trusted partner for over 130 teams around the world. 

Within the sports and entertainment industry, Fortress GB have built themselves into a trusted partner for over 130 teams around the world. 

The interactive data platform Fortress One has been developed to give teams a better understanding about who their fans are, leading to an improved fan engagement and maximises the value of this experience. 

Over 130 the world’s leading sports teams have already chosen Fortress, who transform the way stadiums and venues operate. Their highly regarded reputation has seen them link up with 16 of the 20 current English Premier League teams. By providing better access to data, Fortress can uncover new revenue streams for game day and any commercial activities. 

Fortress were found in 2001 with their technology encapsulating both radio-frequency identification (RFID) and near-field communication (NFC), to power digital ticketing implementation. 

They are committed to bringing the best to any organisation, backed by their 20 years of industry experience. Fortress can be on the front foot during events, catering for the ever-changing needs of fans and customers. Their platform ranges across four different categories. 

Loyalty: Personalise the in-venue and online experience to maximise the value to each fan. 

  • Fans can earn rewards for their participation with particular content. Each point of customer engagement is turned into a potential source of rich value. Rewards can include experiences, live campaigns, upgrades, discounts, and rich media content. 
  • 30 days of sport can grow into 365 days of engagement – hook in ticketing, attendance, concessions, merchandise, digital, interactive games, social and even sponsors and commercial partners are areas of note. 
  • Fans can access rewards anytime anywhere through a powerful mobile optimised portal, built to catch the eye.

Payment: Drive revenues from in-stadium spend, across sponsors and commercial partners. 

  • Stored value, loaded tickets, cash-back incentives and variable discounts can all be delivered in real time, through a powerful payment platform. 
  • Proven to drive spend and satisfaction as part of an overall loyalty and rewards strategy. 
  • The range of the payment program can be extended via the new Merchant Connect facility – a powerful platform add on that hooks in commercial sponsors, partners and local merchants. Fans can benefit from their day-to-day spend and taps into a rich new source of data and revenues. 

Access: Deliver the best game-day experience with real-time stadium access information 

  • Knowing who is in the stadium and understanding the complete chain of custody of any ticket is key to building a valuable database of fans and providing the best game day experience. 
  • Fortress Access components is a highly proven and robust access solution used by many of the world’s leading venues – with specific solutions for general admission, secondary, VIP and suite access. 
  • Regarded as the leading innovator in contactless RFID and mobile ticketing, Fortress is pushing the boundaries of digital identify even further as the world moves to NFC and biometric technology. 

Analytics: Generate personalised and actionable insights by unifying data across multiple sources. 

  • Understand and target fans with personalised content, rewards, incentives and services. 
  • Data is valuable if it can be applied to business questions. Access’ platform is designed for Sports Teams – focusing on delivering precise insight that can support business growth across all customer touchpoints. 
  • There’s potential to engage with fans not seen before by capturing their attention and tailoring to their interests and preferences. 

In the overall scheme of things, Fortress understands what different teams want to achieve and can then develop a strategy that brings long-term results. Among their success stories, Fortress have seen increases of 30% and 50% for first season attendance and retention rates through their loyalty program respectively, while redemption rates of in-stadium partner campaigns went up 20% and concourse spend up 25%. 

Innovation is part of Fortress’ DNA, so they are always on the lookout for new technology solutions for the world of sports and entertainment, endeavouring to match an organisation’s goals. 

To see more of Fortress in action and get an insight into their extensive clients list, you can find it here. 

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Orreco.AI: Transforming the way athletes recover and perform

Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries in sport.

This innovation in data collecting technology has one goal – to give athletes the power to control and better their performance using a range of data points never seen before in the industry.

Led by CEO and Sports Scientist Dr Brian Moore, Orreco has had a plan since 2010 to innovate sport by leveraging technology to better athletes’ performance and management.

Since its inception, Orreco has lead research findings and released new, updated technologies to fine tune the accuracy of the data they show to athletes.

They released the app ‘@thlete’, which is a data and content platform for athletes that synthesises a range of data to help athletes better their sleep, wellness, preparation and recovery.

Orreco’s Recovery Lab is the precursor to Orreco.AI, with it being a similar concept that integrates data and metrics to improve wellbeing.

Orreco also released a pioneering free app called FitrWoman which is a leader in supporting women athletes during their menstrual cycle by providing education, training and nutritional support.

Orreco is fast tracking the Orreco.AI technology that is the first of its kind. The technology gives teams player pages with basic statistics such as distance covered, top speed and performance stats but also is providing coaches with an in-depth analysis on their fitness by using blood biomarkers to accurately pick up the data.

Minute-by-minute post-game injury scores and injury signals that give coaches a head start on protecting and managing their players.

Orreco.AI aims to also improve efficiency for athlete performance coaches through voice and text prompt interactions.

Orreco have harnessed three pivotal waves of AI – advancements in computing, cloud storage, and generative AI.

Their objective is to provide differentiated, actionable data that can help athletes transform their game.

Orreco’s AI suite is at the forefront, complete high performance platform converting vast amounts of data into actionable insights. Here’s how:

AI Charting:

AI charting allows direct interaction with your data through intuitive voice commands. For example, you might ask, “Please show me Peter Brand’s inflammation levels as a line graph.” Instantly, crucial insights are displayed, enabling faster, more informed decisions to optimise athlete performance.

AI Action Models:

Our AI Action Models can provide comprehensive overviews of any dataset with simple voice commands. For instance, “Show me athletes of concern and why,”  immediate evidence based answers, securely delivered as your data never leaves the platform. This functionality ensures proactive management of player health and performance.

TRAIN:

The TRAIN module predicts training loads based on historical GPS data, creating sessions tailored to specific criteria — sets, reps, pitch size, and duration. Adjustments can be made in real-time, offering dynamic feedback. This efficiency not only saves time but also enhances training strategies.

AI Injury Risk Modelling:

Motion Signal delivers post-game injury risk scores by identifying deviations from normal movement patterns. This advanced warning system helps prevent injuries such as hamstring strains. As in-game data becomes available, real-time injury risk scoring will further enhance preventive measures.

Orreco’s mission with this particular technology is to empower teams and players to reach its peak performance, maintain health and extend careers.

There has never been a higher demand for athletes than in the current sports landscape. More games being played, more minutes on the pitch, more travel, and an increase in high intensity training has led to the increase of a risk of injury, shortened careers and poorer performances on gameday.

This AI technology innovation highlights a shift in how professional sporting clubs and athletes are viewing the current situation and willing to do what they can to mitigate the potential soft-tissue injuries that arise.

Lumosa: Illuminating the world game through LED lighting

Lumosa are a British based technology company that provide comprehensive LED lighting to a vast variety of sporting codes on a global scale.

Specialising in sport stadium, field and ground lighting, the company prides itself upon providing a high quality series of products which are sustainable and durable.

Versatile within their line of business, they have built quite the portfolio across a vast number of sporting codes.

They have covered but not limited to golf, tennis, field hockey and football with the latter a primary focus of the business.

The objective of the company is to provide optimal visibility to sporting entities at an affordable level without the compromise of quality or the effectiveness of the products on offer.

Fundamentally the company are strict upon their sustainability mission. The products on offer, notwithstanding their size, use the lowest amount of CO2 emissions in comparison to rival lighting companies, giving Lumosa a competitive advantage within their niche field.

Footballers across all levels of the sport, from grassroots to seniors are training primarily under the floodlights of the night sky.

Although not a factor controllable by footballers themselves, they are at the forefront of how lighting can impact their performance.

Exceptional football lighting upon a pitch has been proven to give players an advantage. Movement is identified better by participants, given colours have become stronger all courtesy of high quality lights.

It allows them to make accurate passes, execute team movements, execute tactics, and anticipate movements of the opposition.

Furthermore, it enables coaches to execute training sessions thoroughly. The training of tactics, formations and team plays can all be adequately taught to players under the flood lights.

In addition, the improved visibility assists players in avoiding collisions with each other or with the ball in dispute throughout a match situation, the risk of injuries or collisions are ultimately lowered.

Also clear visibility can allow players to make better decisions regarding shooting, passing, tackling, defending positioning and attacking awareness, all leading to a more strategic, effective and decisive gameplay.

Lumosa’s optimal LED lighting products are designed upon the latest innovation within lighting. With LED lighting, it becomes the main choice in comparison to halogen and florescent choices due to its energy saving nature.

30% of energy consumption is saved within Lumosa’s products, understanding the game as a youth player and having had relatives on club boards, it is evident that lighting comes at a price.

A price in which junior clubs may not be able to afford.

There have been many instances where the lights at training go out, unreliable, yet expensive in operation costs due to their power consumption.

With adequate and weatherproof lighting, clubs are able to schedule matches and training sessions during night time sessions, this can lead to the expansion and development of their playing cohort.

Lumosa’s lighting products may be the way forward for the effective approach towards sustainable lighting for grassroots football clubs.

Although a subtle change, the possibilities of what more adequate lighting can provide to a club are endless.

The football industry in particular can benefit immensely from the implementation of Lumosa lighting around stadium and training ground facilities.

Improved spectator experience, combined with the improvement of player performance and youth development are all factors in which are hard to ignore.

With technology becoming more advanced on a broader scale, the details are now being refined in order to achieve the highest capacity possible out of every facet involved throughout the sport.

Although lighting may not be at the forefront of priorities required for the improvement of a football club’s development and operations, it is still a factor for which must be considered upon.

Looking ahead, Australian football clubs and stadiums who are in need of a sustainable yet durable lighting solution should look to Lumosa to implement the necessary changes provided by the lighting firm.

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