FC Augsburg switch kit producer for the 2023/24 season and beyond

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From the 2023/24 season, Japanese company Mizuno will take over in producing the kits and training clothing for FC Augsburg’s men’s, women’s, and junior teams. The deal between the two parties has been signed for the next five years.

FC Augsburg will part ways with their current kit manufacturer, Nike, at the conclusion of the 2022/23 German Bundesliga season. For the last 8 years, Nike exclusively created and designed the kits of FC Augsburg.

Mizuno was created in 1904 by two brothers – Rihachi and Rizo Mizuno. The company produce a wide range of sportswear goods for a variety of different sports. Mizuno pride themselves on being able to produce the most beneficial and superior products compared to other sportswear manufacturing companies across the world.

Mizuno are a unique company as they aim to be carbon neutral by 2050. This plan has meant that Mizuno produce their products in the most sustainable way possible, with a big emphasis on environmental protection and nature conservation.

As well as producing football kits that are sustainable to the environment, Mizuno are known to create very attractive kits. Mizuno are also the kit manufacturer of Lazio in the Italian Serie A and fellow Bundesliga club, VfL Bochum.  Mizuno’s kit for VfL Bochum was voted the most beautiful jersey this season in the Bundesliga.

Mizuno adding FC Augsburg to their list of European football clubs, which they partner with, will only prove beneficial to the company. Creating environmentally-friendly football kits will attract further partnership opportunities for Mizuno, as football clubs are now more conscious of becoming carbon friendly. With the added fact that Mizuno are known to produce beautifully designed kits, expect Mizuno to partner with some of the biggest football clubs in Europe in the near future.

In a media statement, Mizuno Head of Global Marketing, Mark Kaiway, said:

‘’We are all excited about the partnership and we look forward to offering high quality, functional and stylish products from the Mizuno brand.’’

The deal between FC Augsburg and Mizuno is also exciting for fans of FC Augsburg, as Mizuno is open to collaborating with fans in the creation of the Club’s playing kit and training gear.  This is another reason why FC Augsburg were committed to signing with Mizuno. FC Augsburg Managing Director, Michael Stroll added via press release:

‘’For us, when selecting the new outfitter, the focus was not only on quality, but also on the design options for individual jerseys.’’

This will give fans a unique opportunity to add potential design ideas to their Club’s kits. The relationship Mizuno are willing to have with the fans is novel and uncommon among other football kit manufacturers.

This deal between FC Augsburg and Mizuno is a coming together of two companies with a shared vision, as Stroll added in a statement:

‘’With its high quality and product standard in individual designs and the focused commitment to sustainability, Mizuno fits perfectly with our orientation’’.

This partnership is an exciting deal for all parties involved, and they look forward to seeing the newly designed kits for next season.

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Football Victoria Backs Campaign to Shield Junior Players from Gambling Harm

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More than 600 sporting clubs across Victoria have enrolled in a state government program designed to limit young players’ exposure to gambling, with Football Victoria now urging its community clubs to join before a late-July registration deadline.

The Love the Game initiative asks clubs to formally commit to a set of principles: refusing sports betting sponsorships, developing internal harm prevention policies, and building environments where coaches, parents and players are equipped to discuss gambling risks with children.

The program’s public health rationale has a sharper statistical edge than its community-facing materials suggest. A 2025 study of Victorian secondary school students aged 12 to 17 found that nearly 30% had gambled at some point, and among those who had gambled in the past year, 7.5% met the criteria for problem-gambling and a further 26.8% were classified as ‘at-risk’. The research, commissioned by the state government and published earlier this year, also found that students exposed to gambling venues and advertising were more likely to gamble or to do so in a risky manner.

The most recent Victorian Population Gambling Study found that Victorians aged 18 to 24 are the group least likely to gamble overall, yet carry the highest rates of harmful gambling across all age groups. Young people aged 18 to 34 are around five times more likely to bet on sports than older cohorts.

When the data lands at the clubhouse door

Football Victoria’s support for the program reflects a broader recognition within community sport that participation rates and club culture are connected. The environments clubs create shape whether young people stay in sport and what norms they carry with them into adulthood. For football specifically, which draws participants across a wide range of socioeconomic backgrounds, that responsibility is not evenly distributed. Approximately 440,000 Victorians, or 8.5 per cent of the state’s population, are classified as being at some risk of experiencing problem gambling.

The Victorian Government’s program gives clubs more than symbolic membership. Registered clubs receive practical tools to develop governance frameworks around gambling harm, resources for coaching staff and volunteers, and standing as part of a growing network of clubs taking a formal position on the issue.

Researchers have described the current framing of gambling harm as a matter of personal responsibility as inadequate, arguing it is a public health issue requiring a systemic response. Community football clubs, with their reach into households across the state, are one of the institutional levers available to make that response visible.

Melbourne Victory driving strong partnerships with BYD

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The innovative vehicle manufacturer will join the Victory family as a Major Partner and Exclusive Motor Vehicle Supplier in a 12-month deal.

 

Elite performance, accessible for all

The alliance between Melbourne Victory and BYD reflects both parties’ commitment to progress, efficiency and high performance. It brings together two organisations who share vision and values, two fundamental aspects of any successful partnership.

On one hand is a rapidly growing and community-connected manufacturing company with over 100 sites, intent on providing reliable vehicles to Australian families. On the other, a successful club in the heart of Melbourne, with ambitions to progress on the pitch while regularly engaging with the community.

Melbourne Victory Managing Director, Caroline Carnegie, commented on the strong foundations of the partnership with BYD.

“Founded only a decade apart, there is a shared history of, and ambition for, continued accelerated growth between Melbourne Victory and BYD.”

“Not only is there a clear alignment of our vision and values to lead, unite, connect and inspire, but a mutual commitment to creating a better future for our communities.”

 

Delivering for the community

As part of the partnership, BYD’s branding will feature on Victory’s home and away jerseys, as well as across the Academy, media and Community assets.

Moreover, the agreement comes as a response from Victory to members and fans’ wishes for not just any vehicle partner, but one which is appropriate and coherent to their day-to-day lives. And as BYD Australia Chief Operating Officer, Stephen Collins, explained, the new energy vehicle manufacturer is driving far more than just passengers.

“We are thrilled to join forces with Melbourne Victory, a club that shares our relentless drive for performance and innovation,” expressed Collins.

“As the exclusive vehicle supplier, we’re not just providing new energy mobility; we’re supporting the team’s journey towards a more sustainable future.”

New energy, new partner and new ambitions for Melbourne Victory, who will compete on the international stage next season in the AFC Champions League Two.

And with a partner like BYD to back them, players and fans in the Victory family will be hoping it is the start of a journey to success.

 

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