FC Augsburg switch kit producer for the 2023/24 season and beyond

Image credit: FC Augsburg

From the 2023/24 season, Japanese company Mizuno will take over in producing the kits and training clothing for FC Augsburg’s men’s, women’s, and junior teams. The deal between the two parties has been signed for the next five years.

FC Augsburg will part ways with their current kit manufacturer, Nike, at the conclusion of the 2022/23 German Bundesliga season. For the last 8 years, Nike exclusively created and designed the kits of FC Augsburg.

Mizuno was created in 1904 by two brothers – Rihachi and Rizo Mizuno. The company produce a wide range of sportswear goods for a variety of different sports. Mizuno pride themselves on being able to produce the most beneficial and superior products compared to other sportswear manufacturing companies across the world.

Mizuno are a unique company as they aim to be carbon neutral by 2050. This plan has meant that Mizuno produce their products in the most sustainable way possible, with a big emphasis on environmental protection and nature conservation.

As well as producing football kits that are sustainable to the environment, Mizuno are known to create very attractive kits. Mizuno are also the kit manufacturer of Lazio in the Italian Serie A and fellow Bundesliga club, VfL Bochum. Mizuno’s kit for VfL Bochum was voted the most beautiful jersey this season in the Bundesliga.

Mizuno adding FC Augsburg to their list of European football clubs, which they partner with, will only prove beneficial to the company. Creating environmentally-friendly football kits will attract further partnership opportunities for Mizuno, as football clubs are now more conscious of becoming carbon friendly. With the added fact that Mizuno are known to produce beautifully designed kits, expect Mizuno to partner with some of the biggest football clubs in Europe in the near future.

In a media statement, Mizuno Head of Global Marketing, Mark Kaiway, said:

‘’We are all excited about the partnership and we look forward to offering high quality, functional and stylish products from the Mizuno brand.’’

The deal between FC Augsburg and Mizuno is also exciting for fans of FC Augsburg, as Mizuno is open to collaborating with fans in the creation of the Club’s playing kit and training gear. This is another reason why FC Augsburg were committed to signing with Mizuno. FC Augsburg Managing Director, Michael Stroll added via press release:

‘’For us, when selecting the new outfitter, the focus was not only on quality, but also on the design options for individual jerseys.’’

This will give fans a unique opportunity to add potential design ideas to their Club’s kits. The relationship Mizuno are willing to have with the fans is novel and uncommon among other football kit manufacturers.

This deal between FC Augsburg and Mizuno is a coming together of two companies with a shared vision, as Stroll added in a statement:

‘’With its high quality and product standard in individual designs and the focused commitment to sustainability, Mizuno fits perfectly with our orientation’’.

This partnership is an exciting deal for all parties involved, and they look forward to seeing the newly designed kits for next season.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.