FC Barcelona and Puma close in on record-breaking kit deal

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Image credit: Christian Bertrand / Shutterstock.com

FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around $329.5 million AUD (€200 million) a season, after negotiations between the two parties intensified over the past few weeks.

The potential deal outlines that $189.35 million AUD (€115 million) will be fixed for FC Barcelona, but the figure is capable of rising to the $329.5 million AUD (€200 million) if a number of incentives are met. It remains unclear how many years the Puma deal would be for Barcelona.

If this deal gets confirmed, it would be the most lucrative kit sponsor arrangement in football, smashing their rivals Real Madrid’s current leading $196.06 million AUD (€119 million) deal with Adidas.

However there is a major roadblock that has kept this deal at a standstill and that is the relationship between Barcelona and Nike. This deal is still active until the end of this current season and the sports apparel giant have been supplying the club’s shirts and kits since 1998.

Nike are currently offering minimum of $172.88 million AUD (€105 million) per term which can hit $255.21 million AUD (€155 million) if on and off-field variables are achieved. This obviously doesn’t compare to the potential Puma deal and has Barcelona’s biggest decision makers having to make the big call.

Puma ‘will not sign a single document’ until the relationship between Barca and Nike is broken, but the company is willing to offer bonus money if the club can get out of its current Nike deal in a quick manner.

Nike however are holding firm on their current deal because they believe it would incur losses of up to $576.3 million AUD (€350 million) if Barca were to walk.

It leaves an interesting ultimatum for Barcelona who have a record deal right in front of them in a time of desperate financial struggle, but it would be at the expense of a fantastic 25-year relationship they have built with Nike.

The La Liga champions have a total debt is €1.2bn and have sold naming rights to their stadium as well as rights to their El Clasico matchday kits in a time of extreme anguish. This deal presents a huge opportunity for the Blaugrana to record profits and dig the club out of the enormous hole they find themselves in.

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Coach Education Exchange unites Football NSW and Japan FA

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Football NSW

The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and development systems from which football bodies across Australia can take inspiration. 

 

A valuable partner

The 2026 FNSW Japan Coach Education Exchange comes as the latest display of the strong connection between footballing worlds in Australia and Japan. 

14 Football NSW coaches travelled to Japan for unique insights into what makes the J-League and WE League tick. With both of these leagues being renowned for their distinct footballing identities, elite development pathways, and technical excellence, the program serves as a valuable opportunity for Football NSW to gain new ideas and know-how moving forward. 

During the visit to Japan, the coaching cohort visited several different clubs, including: 

  • Cerezo Osaka
  • Tokyo Verdy
  • JEF United Chiba
  • Urawa Red Diamonds
  • Gamba Osaka

Learning from international expertise

The trip was not, however, merely about uncovering the secrets to club or commercial success. 

Visits to the JFA Academy Sakai emphasised Japan’s commitment to creating elite pathways for talented young players across the country. They believe in nurturing players not only to be talented footballers, but to be confident leaders through their education and lodging system. 

“He or she being gifted does not always have his or her talent blossom. By providing those who have a talent with a good environment and encouraging them to make efforts, we nurture players who can shine in the world,” they explain via the JFA official website. 

Further meetings with Director of Coach Education at the JFA, Kimura Yasuhiko, as well as Head Coach of Japan’s Men’s National Team, Hajime Moriyasu, highlighted the wealth of knowledge which Australia can access during collaborations with the JFA. 

“The opportunity to meet and hear from a national team head coach operating at the highest level of international football proved both humbling and motivating, underscoring the value of global connection and shared learning in coach development,” Football NSW said via press release. 

Following the success of the 2026 FNSW Japan Coach Education Exchange, the objective should now be to transform insights into action. For Football NSW, or any other football association in Australia seeking to develop the game for current and future generations in the region, the lessons learned from international partners must be applied with real conviction and commitment.

 

Weekly Round-up – Confirmed Sponsors Across the NPL for 2026

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As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances and partnerships off it. Read here for the round-up of all the confirmed partnerships announced this week across NPL competitions.

 

NPL VIC

Heidelberg United FC: 

Destination Unknown RVs (recommitted partner) – Caravan and RV dealer and manufacturer based in Epping. They specialise in designing high-quality and durable vehicles made to elevate the adventure experience for their customers. 

Windsor Management Insurance Brokers (recommitted partner) – A team of experienced insurance professionals based in Carlton, providing exceptional service and building trusted relationships with clients. 

Melbourne City Toyota (recommitted partner) – one of Melbourne’s most iconic Toyota dealerships, boasting locations in Camberwell, Heidelberg, South Melbourne and the CBD. The partnership renewal marks over a decade of collaboration with Heidelberg United FC.

 

Oakleigh Cannons: 

EGA Corporate Advisers – A Melbourne-based team of exceptional financial and corporate advisers, dedicated to offering tailored solutions in accounting, tax, banking, succession planning, property and more. 

 

Bentleigh Greens: 

GIOCA – An apparel and kit supplier created in New South Wales, priding itself on its team of former and current professionals helping to provide high-quality and tailored apparel solutions. GIOCA also announced a partnership with the SD Raiders FC earlier this month. 

Transcorp Removals & Storage – A leading moving and storage company in Melbourne, with roots going back to 1987. They offer same-day services and help with interstate relocations, gaining over 20,000 clients across 35 years of service. 

 

George Cross FC:

Elvin Lawyers (recommitted partner) – A law firm with locations in Brunswick and Preston, priding itself on a no-nonsense approach and commitment to offering high-quality and transparent services to their clients. 

Gilmores (recommitted partner) – Specialising in distributing quality, industrial packaging and office suppliers across Australia. Based in Port Melbourne and with 30 years of history, they are reknowned for exceptional and affordable service. 

Bostik (recommitted partner) – A global leader in adhesive technologies, Bostik boast operations in over 45 countries with 125 manufacturing sites. At Bostik Australia, they specialise in DIY, construction and industrial adhesives. 

Cemimax (recommitted partner) – Flooring installation experts offering services for industry, health, education, commercial and residential. By balancing cost-effective and environmentally friendly products, Cemimax remain committed to quality services.

RAW Global – International ocean and freight forwarding specialists with offices in Melbourne, Sydney and Brisbane. They offer services in sea freight, air freight, customs clearance and third party logistics. 

28 Mason Cafe & Eatery (recommitted partner) – Based in Newport, 28 Mason Cafe & Eatery are a popular and cosy cafe. They blend strong coffee with delicious food items across both breakfast and lunch. 

 

NPL NSW

Rockdale Ilinden FC:

PCFS Logistics – An Australian-owned company created in 2002. They offer services in international and domestic freight, customs clearance, transport, warehousing and logistics.

MiLoan – A company led by industry experts specialising in commercial property, residential property, construction & development and equipment finance. With over $1 billion in loans settled and over 1000 clients assisted, they represent a reliable team who remain committed to supporting local communities. 

Project Cars – A premium car dealership in Western Sydney, combining services in buying, selling, consignment and finance. 

 

NPL Northern NSW:

Belmont Swansea Utd:

Make Windows + Doors (recommitted partner) – A reliable partner for a multitude of projects and developments. Make Windows + Doors is committed to delivering quality services across residential, commercial and project management projects.

 

Kahibah FC: 

Josie Coffee – The newest club partner of Kahibah FC and their official coffee supplier, Josie Coffee is famous for delicious roasts in Gateshead and Mayfield (NSW).  

Jewells Tavern (recommitted partner) – Returning as a sponsor for the 2026 season, Jewells Tavern is another popular spot for the local community, and was a valuable partner during Kahibah FC’s promotion endeavours last year. 

 

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