FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around $329.5 million AUD (€200 million) a season, after negotiations between the two parties intensified over the past few weeks.
The potential deal outlines that $189.35 million AUD (€115 million) will be fixed for FC Barcelona, but the figure is capable of rising to the $329.5 million AUD (€200 million) if a number of incentives are met. It remains unclear how many years the Puma deal would be for Barcelona.
If this deal gets confirmed, it would be the most lucrative kit sponsor arrangement in football, smashing their rivals Real Madrid’s current leading $196.06 million AUD (€119 million) deal with Adidas.
However there is a major roadblock that has kept this deal at a standstill and that is the relationship between Barcelona and Nike. This deal is still active until the end of this current season and the sports apparel giant have been supplying the club’s shirts and kits since 1998.
Nike are currently offering minimum of $172.88 million AUD (€105 million) per term which can hit $255.21 million AUD (€155 million) if on and off-field variables are achieved. This obviously doesn’t compare to the potential Puma deal and has Barcelona’s biggest decision makers having to make the big call.
Puma ‘will not sign a single document’ until the relationship between Barca and Nike is broken, but the company is willing to offer bonus money if the club can get out of its current Nike deal in a quick manner.
Nike however are holding firm on their current deal because they believe it would incur losses of up to $576.3 million AUD (€350 million) if Barca were to walk.
It leaves an interesting ultimatum for Barcelona who have a record deal right in front of them in a time of desperate financial struggle, but it would be at the expense of a fantastic 25-year relationship they have built with Nike.
The La Liga champions have a total debt is €1.2bn and have sold naming rights to their stadium as well as rights to their El Clasico matchday kits in a time of extreme anguish. This deal presents a huge opportunity for the Blaugrana to record profits and dig the club out of the enormous hole they find themselves in.