FC Barcelona has announced a deal with Travel + Leisure GO as their official travel club partner in the United States, bringing together the worlds of sport and travel.
Travel + Leisure GO has joined as the regional partner in North America, signalling their intentions towards growing the Barcelona brand.
Travel + Leisure Go’s travel membership includes bookable and curated itineraries for various destinations across the world and options in subscriptions (annual & monthly) and discounts at hotels and resorts around the world. Additionally, access to a personal concierge service to assist with booking and reservations are some of the benefits members have access to. Within the partnership, Travel + Leisure Go is also developing a curated itinerary to Barcelona.
Chief Membership Officer for Travel + Leisure GO, Fiona Downing, said via press release:
“Travel + Leisure GO is thrilled to be the official Travel Club Partner of FC Barcelona in the U.S., helping Barça fans dream, plan, and book their 2023 travels whether that’s a local staycation in the states or a long-haul trip to Barcelona to catch a live match,” she said.
“Just as football crosses borders, unites people and creates a narrative that both thrills and excites, so too does travel, which transcends culture and language, turning the world into an enormous playing field to be enjoyed in the spirit of togetherness.”
FC Barcelona Marketing Area Vice President Juli Guiu added via press release:
“With this agreement with Travel + Leisure GO, we are able to continue to get closer to our North American supporters and to strengthen our brand in this part of the world through a leading travel club in the American tourism sector,” Guiu said.
“We are thus exploring a new way to reach new audiences and extend our fan base in a region where we already have considerable presence. As our fans begin to take advantage of this partnership and their new travel club, it will help us to position ourselves as ‘Més que un Club’ on a global level.”
This partnership between FC Barcelona and Travel + Leisure Go enhances other business opportunities and links well to grow the club’s fanbase in North America and develops their global appeal.