Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.
FC Barcelona expands with Mexican television channel
Image credit: Christian Bertrand / Shutterstock.com
FC Barcelona has broadened its reach with television channel Afizzionados, who became the LaLiga side’s official regional partner until 2026.
Afizzionados is a pay-tv channel that focuses entirely on sports, including live game broadcasts, debates, interviews, news, and analysis. Super Estadio and Vamos América are two of its original productions, with exclusive content covering the major European teams.
FC Barcelona, via this new agreement with Afizzionados, has been able to expand its worldwide network of partners. Afizzionados is broadcast on izzi 503/801 and Sky 545/1545 signals in Mexico.
Vice President of FC Barcelona Marketing Area, Juli Guiu, said via press release:
“Thanks to the agreement with afizzionats we can get a little closer to our Mexican supporters with audio-visual experiences and content associated to the football world. This will enhance the sense of belonging among Mexican fans, a country for which Barça has a special love.”
The partnership acts as another major step in growing FC Barcelona’s presence in Mexico, a country they have had close connections with since 1937. During the height of the Spanish Civil War, the club made one of its most important international tours of all time, which served as a driving force for the club in difficult times. As part of the deal, millions of Afizzionados subscribers will have access to special content and experiences modified for Barca supporters, which include draws for tickets for games at Spotify Camp Nou and men’s and women’s football shirts.
General Sales Manager for Izzi and Sky, Michel Bauer, added via press release:
“This new deal with such a high calibre sports club as FC Barcelona is a unique opportunity for us to continue advancing our mission to become the first-choice sports channel among consumers. We are also delighted to offer a chance for all Barça fans in Mexico to get a bit closer to and be more united to the Catalan club.”
The partnership will extend the prolific relationship shared between FC Barcelona and Mexico. Along with the deal with Afizzionados, FC Barcelona’s Exhibition appearing in Guadalajara and Monterrey early last year is a key step in fostering stronger ties with Mexico.
Melbourne Victory has celebrated a new partnership with Australian wellness brand, Hydrodol. The deal will see both parties collaborate for the rest of the 2024/25 A-Leagues season.
Hydrodol is a significant supplements provider across Australia, New Zealand the Asia Pacific, supplying customers with cutting edge products tailored to assist with hydration and a range of other health concerns.
Together, Melbourne Victory and Hydrodol will join their philosophies of driving health and fitness forward in order to bring attention to healthy living practices among the Australian football community.
Melbourne Victory Managing Director, Caroline Carnegie, expressed admiration for the partnership.
“We are delighted to welcome Hydrodol to the Melbourne Victory family,” she said in a press release.
“This partnership reflects a shared vision of supporting individuals to perform at their best whether they’re on the pitch, in the stands, or in their daily lives. Together, we aim to provide meaningful benefits to our fans, players, and the broader Victory community.”
‘Hydrodol is passionate about empowering people to feel their best, whether they’re elite athletes or everyday Australians,” she said via press release.
“Partnering with Melbourne Victory, Australia’s biggest football club allows us to connect with a vibrant community that values health, performance, and well-being.”
Melbourne Victory Director of Football, John Didulica, outlined the significance of the club’s collaboration with Hydrodol in a press release.
“To lead successful football programs, it is essential that we look to partner with companies like Hydrodol, who can help maintain and improve our players’ recovery from the demands of professional football and readiness to compete each week,” he said via press release.
For the remaining games of the 2024/25 season, fans and spectators will be able to see Hydrodol advertisement material at the Home of the Matilda’s and AAMI Park, as both Melbourne Victory and Hydrodol work to bolster the health and wellbeing of the community.
In a landmark initiative for women’s football, FIFA has unveiled an ambitious strategy aimed at reaching 60 million female players worldwide by 2027.
The comprehensive plan, supported by 13 distinct development programmes, is available to all 211 FIFA Member Associations, marking a significant step forward in the sport’s global evolution.
FIFA also took the announcement to highlight the achievements for women’s football in the Asian Football Confederation (AFC) and Oceanic Football Confederation (OFC).
The recently enhanced FIFA Women’s Development Programme underscores the organisation’s strengthened commitment to expanding the women’s game.
The upcoming 2025 calendar promises several groundbreaking developments for women’s football.
The Philippines will host the inaugural FIFA Futsal Women’s World Cup, while Morocco makes history as the first African nation to stage the FIFA U-17 Women’s World Cup.
The latter tournament sees significant expansion, growing from 16 to 24 teams and shifting to an annual format.
International competition reaches new heights with continental championships scheduled across multiple confederations.
The pathway to the FIFA Women’s World Cup Brazil 2027 commences with African qualification matches, while major regional tournaments including the UEFA Women’s EURO and OFC Women’s Nations Cup will crown new champions.
In a significant advancement for club football, all six confederations will host their respective continental club championships for the first time.
This renewed focus comes amid unprecedented growth in participation rates, particularly evident in the 2023 FIFA Women’s World Cup co-host nations.
New Zealand has reported a remarkable 27 per cent surge in female participation since 2022, with particularly strong growth among Māori and Pasifika communities, showing a 14 per cent increase.
A strategic partnership between New Zealand Football and Māori Football Aotearoa further strengthens grassroots development.
New Zealand Football CEO Andrew Pragnell voiced the federations successful results.
“The expansion of football and futsal in Aotearoa New Zealand has been extraordinary, with the Women’s World Cup serving as a genuine catalyst for growth,” he explained via official FIFA press release.
Across the Tasman, Football Australia’s Growing Football Fund Community Grants programme continues to foster development at the grassroots level.
The latest round of funding benefits 118 recipients, complementing the 121 projects supported in March 2024.
This initiative particularly emphasises regional development, with nearly half the grants allocated to areas outside major metropolitan centres.
The grants provide essential support for women’s football development, encompassing coach education, introductory programmes, and vital equipment procurement, further cementing the sport’s foundation at the community level.
Also within the AFC, footballing powerhouse Japan has successfully hosted the continent’s first female-exclusive Pro Licence coaching course.
A collaborative effort between FIFA, AFC, and the Japan Football Association (JFA), represents a significant milestone in professional football development.
The intensive seven-day course attracted participants from fourteen nations, featuring presents such as AFC Technical Director Andy Roxburgh and Japan men’s national team coach Hajime Moriyasu.
Participants gained valuable practical experience through observations of pre-season training sessions at both J.League and Nadeshiko League clubs.
JFA Technical Director Masanaga Kageyama emphasised the programme’s strategic importance and inclusivity.
“This course is a joint AFC/JFA initiative to increase the number of top-level, professionally licensed female coaches in Asia. It aims to provide existing talents with additional advice to help them achieve greater success in their current coaching positions and secure future success,” Kageyama explained via official FIFA press release.
This initiative aligns with JFA’s renowned long-term development philosophy and a significant advancement in creating pathways for women in professional football coaching.
This newly improved strategy at the global scale will hopefully allow for more women in both professional and amateur spaces to get the opportunities they deserve in football.
It also highlight’s that AFC & OFC nations, including Australia, will have a strong place within the growth of women’s football.
Read more on the FIFA Women’s Development Program here.