FC Barcelona and VeganNation have officially collaborated in an agreement to promote practices and living sustainably by partnering up for the next three seasons.
The relationship between the two organisations will be to take charge of increasing awareness of the significance of plant-responsible practices and sustainability in their international community of supporters.
Founded in 2017, the innovative community of VeganNation aligns with FC Barcelona’s strategic plan between 2021-2026 for their sustainability mission that has been defined by the club’s board of directors, which also relates to the matter in question in its financial, sporting and environment aspects.
VeganNation works to a large degree relating to the environmental facet through its application, who connects people who are true believers in the need to take action innovatively and sustainably, at the same time linking companies and organisations utilising environment-friendly values, in junction with the criteria to that of environment, social and governance (ESG).
Under the agreement, the association includes rights with the men’s and women’s seniors teams, such as the hospitality rights and the content creation to be posted on the club’s social media platforms.
The two companies will strengthen ethical, social and economic values to improve the lives for upcoming generations, working on projects such as sustainable living, to a large extent the circular economy and awareness.
FC Barcelona Vice president marketing area, Juli Guiu, said via a statement:
“This alliance highlights once again how the brands trust in FC Barcelona to reach the whole world thanks to the wide following the Club has at a global level.”
VeganNation CEO Isaac Thomas added via press release:
“Working with FC Barcelona will lead and foster a more environmentally responsible community of individuals and the sport itself, while protecting our planet and shaping our shared future.”
It’s no doubt that FC Barcelona has established a practical collaboration in VeganNation, a dedicated organisation working to make a change in the world by modifying the mentality of the way we spend it.
