FC Barcelona Women announce GLS as new global sponsor until 2025

Barca Women

Barça Women and GLS Spain have signed a global sponsorship agreement which will see the transport logistics company become an official partner of the team for the next three seasons.

The collaboration will contribute to the growth of women’s football at Barça, which ended last season with the domestic treble of winning the league, the Super Cup and the Copa de la Reina.

As a leader in international packaging services, GLS will look to raise its profile globally by tapping into the more than five million social media followers on the women’s team accounts.

The two organisations celebrated the agreement in an event at the VIP box at the Estadi Johan Cruyff with president Joan Laporta and Xavier Puig, director responsible for women’s football, representing FC Barcelona. On behalf of GLS, present were Luis Doncel, the General Manager of GLS Iberia and Roberto Martínez, Finance Director.

The collaboration has been possible with the shared values of effort and team work, and the common desire to keep supporting societal change and breaking down stereotypes through sport. In that sense, Barça Women have become a reference point both on and off the field thanks to their style of play and the values they represent, breaking down prejudice about women in sport and allowing their players to inspire and be a role model for future generations.

This partnership will help to consolidate Barça Women as a project in which the partners, such as GLS, can be confident in gaining recognition in their markets of interest, thanks to the impact of the team both at a local and international level.

“We share FC Barcelona’s support and strong links to women’s sport,” GLS Iberia General Manager Luis Doncel said in a statement.

“In essence, its team of players is an example of dedication, the desire to excel and teamwork, values that also represent us as a company.”

Barcelona have been active in the market for commercial deals solely for their powerhouse women’s team, with GLS joining Heura foods as a new dedicated partner.

Football Australia bolsters leadership with key new appointments

Football Australia has confirmed the appointments of Briana Harvey as General Manager of the Women’s National Teams and David Mason for the role of General Manager of the Men’s National Teams.

These strategic appointments are part of Football Australia’s ongoing efforts to strengthen and enhance the leadership and management of its national teams, ensuring both the women’s and men’s programs benefit from experienced and dedicated leadership.

Harvey has an extensive background in sports management, having held key roles at prominent organizations such as Hockey Victoria, the Australian Football League, Hawthorn Football Club, and, most recently, at the GWS GIANTS Football Club. Her diverse experience across these major sporting bodies highlights her expertise and leadership capabilities in the field.

Mason’s deep involvement with Australian football stretches back to 1998. Throughout his career, he has held numerous management positions in media and communications, football operations, and club administration at Northern Spirit, Parramatta Power, Sydney FC, and Football Australia.

His extensive experience across these diverse roles has equipped him with a comprehensive understanding of the sport’s landscape, making him a valuable asset in his new role.

For the last seven years, Mason has served as CEO of Manly Warringah Football Association and Manly United FC, one of Australia’s largest football associations. Returning to Football Australia, Mason brings with him a vast reservoir of knowledge in local, regional, and global football.

His experience is complemented by a deep familiarity with Australia’s National Football Teams, positioning him to make significant contributions in his new role.

Beginning on August 12, both Harvey and Mason will take charge of the strategic, operational, and administrative aspects of Football Australia’s Men’s and Women’s National Teams. Their responsibilities will include planning and managing budgets, as well as coordinating overall annual match schedules.

In their roles, they will ensure that all logistical and operational needs are met, driving the success and efficiency of the national teams’ programs.

Their leadership will be pivotal in shaping the future of Australian football on both the national and international stages.

Head of National Teams Gary Moretti expressed his excitement of the designation via press release.

“We are delighted to have secured the services of both Briana and David who as individuals and collectively bring a wealth of industry knowledge to Football Australia,” he said.

“Briana has a strong corporate pedigree with extensive experience within elite level sport. Her background and passion for women’s sport will be an invaluable asset to our National Teams both now and in the future.

“David is a football person and has contributed to the sport at all levels for almost three decades. In addition to his strong football acumen, David brings significant business and operational experience from his highly successful tenure as a CEO within the football industry.

“Along with Andrew McKenzie (General Manager – High Performance), the appointments of Briana and David will strengthen the management and future prospects of our National Teams as we look to create an elite performance and operational environment featuring a world’s best-practice focus.”

CEO of Football Australia James Johnson added how their experience and wealth of knowledge will ensure operation excellence via press release.

“The appointments of Briana and David are strategic moves that align with our vision to enhance the performance and success of our National Teams. Their combined experience and leadership will play a crucial role in ensuring operational excellence, so we remain competitive on the global stage and continue to inspire the next generation of football talent in Australia.”

Football Australia – National Teams Senior Management

Head of National Teams: Gary Moretti
General Manager – Women’s National Teams: Briana Harvey (commencing 12 August)
General Manager – Men’s National Teams: David Mason (commencing 12 August)
General Manager – High Performance: Andrew McKenzie (commenced 10 July)
General Manager – Football Analysis, Data and Insights (to be appointed)

The creation of four new leadership positions within the National Teams underscores Football Australia’s commitment and investment in its Senior and Youth National Teams, as outlined in the XI Principles for the future of Australian Football. Every position plays a critical role in advancing, overseeing, and ensuring the sustained success of all High Performance and National Team programs and initiatives.

Football South Australia extend collaboration with SAASL

Football South Australia and the South Australian Amateur Soccer League (SAASL) have extended their collaboration, strengthening their cooperation in developing football in the state.

There was a meeting held recently where key representatives from both organisations discussed ways to continue their growth of the game in the state at all levels.

Since the partnership began in 2018, the two parties have made a meaningful impact in the South Australian football community.

Several key initiatives have been launched through this collaboration which include:

Referee Development: Football SA’s Referees Department is now responsible for assigning match officials for all SAASL games. In 2024, the strategic emphasis by Football SA and SAASL on referees has led to a notable improvement in match official coverage for Senior Divisions in both Saturday and Sunday leagues.

Officiating Initiatives: Football SA has introduced various initiatives to recruit new referees and support young officials, such as State Championships and specialised mentorship programs. Meanwhile, SAASL is actively working on strategies to enhance their Club Referee program, offering a clear pathway for both new and returning referees.

Respect Campaign: The Armband Campaign to protect young referees has been successfully launched. Embraced by clubs, participants, and the football community, the bright orange armbands worn by referees under 18 serve as a clear reminder that these officials are minors.

Venue Support: ServiceFM Stadium has been the venue for major SAASL events, offering a professional environment for amateur league matches.

Streamlined Registration: SAASL players will keep registering via a consistent Player Registration System, which enhances administrative efficiency and ensures the integrity of player registrations.

Shared Competition Management System: Offering uniform and efficient Competition Management Processes across all competitions, enhancing efficiency for clubs, referees, and association administrators.

Enhanced Player Protection: SAASL players are covered by the National Insurance Scheme, which offers essential protection for clubs, administrators, volunteers, and participants.

Michael Carter, CEO of Football SA spoke very highly of the partnership and its effects on the game in SA.

“This extension represents more than just a renewal of our agreement,” he said in a statement.

“It’s a testament to the evolving and strengthening relationship between Football SA and SAASL. We’re working closer together than ever before, and the results speak for themselves.”

George Fotopoulos, President of SAASL and SAASL Board members and Executive Officer Darcy Evan shared a similar sentiment about the excitement of this continued long-term partnership.

“We are pleased to continue our partnership with Football SA. Our ongoing affiliation has seen a significant improvement in our Referee coverage in 2024, that is due to the collaboration and hard work of both the Football SA and the SAASL administration teams. We look forward to further opportunities the partnership will provide,” SAASL confirmed in a statement.

Overall, this partnership enhances the infrastructure, safety, and quality of football in South Australia, encouraging greater participation for players, coaches and referees which is helping the sport thrive at all levels.

Amateur and grassroots football success is the core to any good footballing foundation and this prosperous partnership continuing is a brilliant result.

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