FC Football Kit delivering apparel and flexibility to COVID19-hit football clubs

Former National Premier Leagues Victoria player Michael Eagar is at the forefront of FC Football Kit’s mission to deliver quality apparel in tandem with flexible terms to football clubs in Australia.

A game-changing offer from FC Football Kit means grassroots football clubs can continue to provide their members outstanding apparel and football kit in the post-COVID19 world.

FC Football Kit is offering six-month, interest-free payment terms to football clubs who sign up with the apparel company in 2021.

The interest-free terms will be well received by clubs looking for more flexible arrangements with apparel suppliers with a shortfall in funds expected for many grassroots clubs as a result of the COVID19 pandemic.

A relatively new name in the Australian football scene, FC Football Kit arrives in Australia courtesy of National Premier Leagues Victoria mainstay, Michael Eagar. An NPLV champion with South Melbourne, Eagar is the Managing Director of FC Football Kit having helped bring the company to Australia from his native New Zealand.

“We think the interest-free offer is a very exciting offer; it’s exciting for clubs across Australia who have had their challenges over the past 12 months and now have a solution that can assist them and their members with a positive outlook,” he said. “

“We are football people, so we know what it’s like to be involved with clubs and what’s important to them across all stakeholders. We want to do everything we can to be a successful business partner, and assist them in any way we can. We know that timing of cash flow can be an issue, so we want to extend a helping hand and play our part in the recovery and stability of football clubs here in Australia post-COVID.

“To reinforce our company view and values, we believe this is a great statement that shows we really want to partner and assist clubs while building a long-term future with them here in Australia.”

Clubs in Victoria have been particularly hard hit with the cancellation of the vast majority of junior seasons and the complete loss of revenue from senior football meaning many clubs have had to roll over fees or make refunds to paying members.

FC Football Kit’s interest-free payment terms offer clubs some much-needed flexibility when it comes to arranging new kit for the upcoming season. It allows clubs time to bring money in through membership and registration fees as well as sponsorship without the need to make a lump-sum payment for apparel before it is delivered.

Whilst FC Football Kit may be new on the scene in Australia, its arrival comes with plenty of experience and know-how across the ditch. With over 15 years of operational history, FC Football Kit has been servicing clubs at various levels, from national teams right down to community clubs in various sports.

“We were founded by football people, so naturally that’s where our focus is,” Eagar said.

“While we’re new to Australia, we’re far from a new company. We have a lot of experience across what clubs want, what academies want, what parents, what families want, and how to best provide for that from the quality of product to service and delivery processes along with a comprehensive product range.”

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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