FC Sion release mammoth 2030 stadium project

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Image credit: FC Sion Facebook announcement

Swiss football club FC Sion has teamed up with local officials to offer an approx $904 million proposal that will include either the construction of a new stadium or the refurbishment of the Stade de Tourbillon.

FC Sion, which is presently in the second-tier Challenge League after being relegated from the Super League last season, unveiled the ‘FC Sion 2030’ vision with the Canton of Valais, City of Sion, and Valais Football Association (AVF).

FC Sion president Christian Constantin has been in charge of the club since it was saved from financial ruin in 2003, although he has lately hinted at abandoning his support due to dissatisfaction with development possibilities, particularly in terms of infrastructure. Constantin had ruled out extending the Tourbillon’s operational agreement with the City, which is set to expire at the end of the year.

The concept intends to construct a canton-wide football academy system, a stadium with around 15,000 seats, and supporting infrastructure such as 600 residences to help fund the initiative.

Constantin commented on the future of the club and its infrastructure:

“I am delighted to see that things are moving forward,” he stated via press release.

“This is not a project over a few seasons. We are talking about leaving a legacy of infrastructure for the next 60 years. We will study both variants. However, I think that building a new stadium makes more sense.

“The stadium of the future must be able to quickly adapt to any type of event, in a fluid manner. Recent constructions are sometimes already outdated and we want to avoid that.”

The letter of intent establishes a deadline of December 31 for the signature of a contract, allowing the four parties to proceed with the processes that, they claim, would legally decide the promises made and give them legal effect. The football academy will be commissioned in 2026, and the stadium will open in 2029.

A project of this capacity and cost is almost unheard of for a club outside the top flight of football in any country, even if it may be a powerhouse club in the nation such as FC Sion. The shock relegation last season was a setback for the club, however this move puts them back in the spotlight of Swiss football.

Playing in the first division again will be crucial for the club to ensure they have the fans and city on their side and believing in the team behind the ambitious project.

FC Sion will look to gain promotion back into the first flight of Swiss football and stay there for the future after planning such a costly revamp of the club’s home facility.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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