FCA CEO Kelly Rourke discusses future ambitions for Australian football coaching

Kelly Rourke

Football Coaches Australia (FCA) CEO Kelly Rourke has certainly had an unorthodox career on her way to taking over this role in December last year, but her wealth of sports administration experience paired with her glaring passion for football promises to help coaches in Australia progress further than ever before.

Off the back of the Matildas World Cup success and after state federation annual reports suggesting a sizeable increase in the number of coaches participating, Australian coaching education and wellbeing has never been more of an integral part of our local game.

In an interview with Soccerscene, Rourke discusses her career journey to the present day, her overall ambition for the future of local coaching in this role and how she will empower female coaches as the game surges in popularity.

About yourself, how was the journey to becoming FCA CEO? What roles have you done and what is your background in football?

My background is in policing believe it or not. Majority of my career to date has been involved in various roles of policing from patrol work to investigations so that’s the big backbone of my career and is what ultimately brought me over to Australia from England. I came out and joined the police here, got recruited whilst I was still in England because they were on the search for specialist skills.

I’ve been involved in sport my entire life. Back in the day when I was a teenager, I played for Bradford City and Huddersfield Town so I’ve been involved in football for as long as I can remember as a player. I eventually got stolen by Rugby League and played for England.

When I got to Australia and left the police, I got into various different jobs including a Management Executive role, one with Tabcorp and ultimately, I ended up becoming an administrator for the NRL which is where I get my sports admin background from.

I’m also a chairwoman for a centre in South Australia called The Marjorie Jackson-Nelson Centre for Women’s Sport which is a government-funded project that will initially go for four years where we are doing a 12-month course for females to try and bridge the gender gap across all sports, all levels and all roles.

It’s not been an obvious career where I’ve worked in sport or football my entire life, but football is by far the first sport that grabbed by attention, and my career background would probably surprise a few people.

Do you have an overall plan or ambition for coaches in Australia as the CEO of FCA?

I think we need to try and offer something like the PFA does, I think a big goal for us this year that we will try to achieve is standardised contracts in the APL and NPL. We need to be securing the futures of our coaches in order to keep the talent in Australia and also to foster coaches from Europe and across the world to come over here, and that only happens with the introduction of standardised coaching contracts across the professional leagues.

That includes formalised grievance procedures, dispute resolution, tribunals. I just think it is long overdue, we really need to be safeguarding the development of our coaches but also their wellbeing. That’s got to be our starting block, we need to secure that and then hopefully we can float it out to the APL and across community football. If we don’t take care of their wellbeing, we are going to lose coaches and without coaches, there is no football.

Working with the A-Leagues and the FA on coach development is one of our most important goals. We’ve got to be driving change forward and offering similar services to the PFA who are a great organisation to learn from.

For the local game, what’s FCA’s role in encouraging a growth in the number of local coaches?

We do a lot of coach education so the FA have moved to the UEFA way of coach development, so it used to be that coaches obtained points in order to retain their licences but now its hours. We’ve been working closely with the FA to understand what it looks like and ensure that we can deliver meaningful coach education to our coaches, and we do that free of charge to our members. We host workshops and webinars with top coaches to help with that.

As a woman in power, are there any moves that you’re making to bridge the gender gap for coaching in Australian football?

I’m not sure when FCA brought me in they had a female in mind, they just wanted fresh eyes and someone enthusiastic, and I do this role because I love it and am passionate about the game, I still play and heavily involved with coaches and community football. They wanted to bring someone who had the knowledge of the game that’s got a lot of sports administration experience behind them which I do have.

The FA have invited me to a Women’s football summit in June and I think that really shows there is progress with the FA for the fact I’ve been invited. Obviously, I want to increase opportunities for our female coaches, we’ve only got two head coaches in the A-Leagues. It was good to see Emily Husband get announced as coach of the year and we’ve got Kat Smith who didn’t have a job until a few weeks out from the season when Western United snapped her up, so we really want to drive and show the female coaches the pathway.

Being a woman does it encourage that? Of course it does for me because I know what it’s like to be an athlete or a coach and not have those opportunities so a big part of my role will involve creating more stabilised roles for our coaches but also creating the pathway for women to nurture the talent we’ve got.

We need to see more female coaches in NPL teams and in the A-Leagues for sure and I think Emily [Husband] winning coach of the year is a great start, I can’t celebrate that enough.

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Soccerscene and Global Institute of Sport (GIS) announce formal media partnership

Soccerscene and Global Institute of Sport (GIS) are pleased to announce their formal media partnership.

The media partnership has been struck based on a mutual alignment of key values, including a desire to promote the growth of Australian football domestically and its reputation on the world stage.

As a leading industry-based football publication, Soccerscene’s core focus is to report on news relevant to those involved within the football industry.

The publication emphasises sourcing stories that are centred on knowledge growth, governance, key developments, and major domestic and international events.

Ray Boggiano, GIS Regional Director, Asia-Pacific spoke on the new media partnership for the company.

“Soccerscene is a unique media outlet in Australia, catering expertly to the football industry and providing a voice for those within the sector. We’re pleased to partner with Soccerscene to further consolidate our commitment to providing learning and networking opportunities to those across football, not just within Australia but also globally.” Boggiano says.

Representatives at Soccerscene echoed the message, stating mutual values and a passion for growing Australian football as key drivers for the formation of the partnership.

“Global Institute of Sport do a tremendous job in the sports business sector here in Australia and abroad, and the company’s values of growth in Australian football resonates with us at Soccerscene.” says Theo Athans, Assistant Editor at Soccerscene

“We are all extremely excited to form this partnership and look forward to creating strong ties with everyone involved with GIS.”

Beau Busch to become Chief Executive of PFA until 2029

Busch PFA

Last week, Professional Footballers Australia (PFA) announced the appointment of Beau Busch as the organisation’s new Chief Executive for a four-year period until 2029.

Busch is an experienced presence within the PFA, having joined the players’ rights and wellbeing organisation back in 2013. Since then, he has held a number of key roles, including Co-Chief Executive, Head of Player Relations and Development, and Media and Communications Manager, in addition to being appointed FIFPRO Asia/Oceania President in 2024.

Across these positions, Busch has worked to protect players’ welfare and rights, as well as push standards across the A-Leagues and National Teams.

PFA Chair Francis Awaritefe explained how Busch would deliver much needed stability in his new role during times of uncertainty for the sport in Australia.

“The professional game has reached an important juncture, with critical industrial and commercial negotiations set to occur. We have no doubt that Beau’s appointment will ensure the players can navigate the challenges and seize the opportunities over the coming years,” he said in a press release.

“Beau has built incredible trust with the PFA membership, and this will be invaluable as the players seek to shape the future of the game.”

PFA Co-President Tameka Yallop described why Busch would be a valuable fit for the role.

“Beau’s passion for the game, integrity, and proven leadership make him the ideal leader to guide the PFA into its next chapter,” she said via press release.

“The players are committed to ensuring we build an industry that we can all be incredibly proud of and we know that under Beau’s leadership the PFA will continue to a be a values-led organisation.”

In a statement, Busch expressed his joy at being selected for the position by the plays.

“It is an honour to represent our members and to work alongside an outstanding Executive, Delegates and staff team,” he said.

“This generation of players have an opportunity to drive the success of the professional game and to leave a lasting legacy for the players that follow them.”

Together, Busch and the PFA will continue to protect players’ rights and uphold the standards of the game across Australia.

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