FCA CEO Kelly Rourke discusses future ambitions for Australian football coaching

Kelly Rourke

Football Coaches Australia (FCA) CEO Kelly Rourke has certainly had an unorthodox career on her way to taking over this role in December last year, but her wealth of sports administration experience paired with her glaring passion for football promises to help coaches in Australia progress further than ever before.

Off the back of the Matildas World Cup success and after state federation annual reports suggesting a sizeable increase in the number of coaches participating, Australian coaching education and wellbeing has never been more of an integral part of our local game.

In an interview with Soccerscene, Rourke discusses her career journey to the present day, her overall ambition for the future of local coaching in this role and how she will empower female coaches as the game surges in popularity.

About yourself, how was the journey to becoming FCA CEO? What roles have you done and what is your background in football?

My background is in policing believe it or not. Majority of my career to date has been involved in various roles of policing from patrol work to investigations so that’s the big backbone of my career and is what ultimately brought me over to Australia from England. I came out and joined the police here, got recruited whilst I was still in England because they were on the search for specialist skills.

I’ve been involved in sport my entire life. Back in the day when I was a teenager, I played for Bradford City and Huddersfield Town so I’ve been involved in football for as long as I can remember as a player. I eventually got stolen by Rugby League and played for England.

When I got to Australia and left the police, I got into various different jobs including a Management Executive role, one with Tabcorp and ultimately, I ended up becoming an administrator for the NRL which is where I get my sports admin background from.

I’m also a chairwoman for a centre in South Australia called The Marjorie Jackson-Nelson Centre for Women’s Sport which is a government-funded project that will initially go for four years where we are doing a 12-month course for females to try and bridge the gender gap across all sports, all levels and all roles.

It’s not been an obvious career where I’ve worked in sport or football my entire life, but football is by far the first sport that grabbed by attention, and my career background would probably surprise a few people.

Do you have an overall plan or ambition for coaches in Australia as the CEO of FCA?

I think we need to try and offer something like the PFA does, I think a big goal for us this year that we will try to achieve is standardised contracts in the APL and NPL. We need to be securing the futures of our coaches in order to keep the talent in Australia and also to foster coaches from Europe and across the world to come over here, and that only happens with the introduction of standardised coaching contracts across the professional leagues.

That includes formalised grievance procedures, dispute resolution, tribunals. I just think it is long overdue, we really need to be safeguarding the development of our coaches but also their wellbeing. That’s got to be our starting block, we need to secure that and then hopefully we can float it out to the APL and across community football. If we don’t take care of their wellbeing, we are going to lose coaches and without coaches, there is no football.

Working with the A-Leagues and the FA on coach development is one of our most important goals. We’ve got to be driving change forward and offering similar services to the PFA who are a great organisation to learn from.

For the local game, what’s FCA’s role in encouraging a growth in the number of local coaches?

We do a lot of coach education so the FA have moved to the UEFA way of coach development, so it used to be that coaches obtained points in order to retain their licences but now its hours. We’ve been working closely with the FA to understand what it looks like and ensure that we can deliver meaningful coach education to our coaches, and we do that free of charge to our members. We host workshops and webinars with top coaches to help with that.

As a woman in power, are there any moves that you’re making to bridge the gender gap for coaching in Australian football?

I’m not sure when FCA brought me in they had a female in mind, they just wanted fresh eyes and someone enthusiastic, and I do this role because I love it and am passionate about the game, I still play and heavily involved with coaches and community football. They wanted to bring someone who had the knowledge of the game that’s got a lot of sports administration experience behind them which I do have.

The FA have invited me to a Women’s football summit in June and I think that really shows there is progress with the FA for the fact I’ve been invited. Obviously, I want to increase opportunities for our female coaches, we’ve only got two head coaches in the A-Leagues. It was good to see Emily Husband get announced as coach of the year and we’ve got Kat Smith who didn’t have a job until a few weeks out from the season when Western United snapped her up, so we really want to drive and show the female coaches the pathway.

Being a woman does it encourage that? Of course it does for me because I know what it’s like to be an athlete or a coach and not have those opportunities so a big part of my role will involve creating more stabilised roles for our coaches but also creating the pathway for women to nurture the talent we’ve got.

We need to see more female coaches in NPL teams and in the A-Leagues for sure and I think Emily [Husband] winning coach of the year is a great start, I can’t celebrate that enough.

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Gold Coast International drives futsal growth as international interest surges

The 2027 Gold Coast International is set to be the biggest year of growth in the tournament’s history. The tournament has become one of Australia’s premier futsal events. Attracting the best teams from not just Australia but around the world. Andrew Parkes is the founder and managing director of the Gold Coast City Futsal Association and an advisory board member at Football Queensland. He says the tournament, and its international reputation, is only strengthening.

“Registrations are actually a step up from what they were last year,” Parkes said.

“We’ve got several teams from New Zealand. At the moment, we’ve got some Pacific Island teams that have expressed interest in coming. We got interest from Japan, and from England as well.

“We’ve got over 140 teams so far, and that’s not including anything from the local areas.”

Over 200 teams attended the 2026 edition, and the Gold Coast International is well set to break that record next year. The figures show the tournament is becoming more than a local competition. It is building a strong national and international presence.

Football Queensland and Football Australia unite behind growth

Parkes believes collaboration has played a major role in the development of futsal in Queensland. The tournament is sanctioned by both Football Queensland and Football Australia. He praised Football Queensland for its work across the sport. He said the organisation has helped create a stronger and more professional futsal system. This relationship between state and national bodies and the event has allowed the Gold Coast to play host to the national competition as well. This ensures shared resources including referees and courts.

“Football Queensland have been a major driving force and a godsend in relation to the development of futsal,” Parkes said.

“We’ve got the nationals the week before the Gold Coast International now. We’re working in harmony and synergy and supporting each other.

“I think the proofs in the pudding, not just with the Gold Coast International, but with the exposure and obviously the diversity of teams that attend. But then the further development in our local leagues, and that’s resulted in.”

E-sports adds another pathway for players and clubs

E-sports has become another major part of the Gold Coast International. Parkes said he had explored the idea for several years and that the tournament allows the community to grow beyond just the physical players on the court. The use of e-sports also allows friends and families to have an interactive experience with simulators and games whilst at the Gold Coast International.

“We launched e-sports about 2 years ago, just with a bit of a light feel. We’ve incorporated the competition into the tournament fees, which is excellent. So it doesn’t cost anybody anymore to be part of it,” Parkes said.

“It actually allows the clubs and academies to extend on their current offerings as it is at the moment and allows gaming players to be part of the club, to be part of the atmosphere and to join and that unity and be part of that sporting community.”

“We had three times the amount of teams that we had from the first year of e-sports. We’re looking to probably even double that again this year, which is really exciting as well.”

New pathways shape the tournament’s future

Parkes wants the Gold Coast International to keep expanding. He is now looking at ways to create pathways beyond the tournament itself. He said the use of its international experiences that can be earned through the tournament is not only about investing in players. But ensuring coaches have a more time-efficient avenue to be involved with futsal. It also gives more coaches the chance to work with players at an international tournament.

“We’ve now created the Gold Coast International All Stars, which is now embraced by many of the coaches and the players,” Parkes said.

“That also provides coaches who don’t have the time or the ability or whatever for the state teams, and the commitment that they need to put in the state teams throughout the year.”

“It allows us to have a lot more outreach to far more coaches that have a lot of passion and enthusiasm, and be part of the Futsal community. They want to build on the players’ abilities but may not have that year-long or eight-month-long exposure that is required by the state Futsal team coaching staff.”

For Parkes, the future is about widening access while continuing to raise standards. The tournament is growing its international reach, strengthening partnerships and creating new opportunities for both physical and e-sports players. The Gold Coast International is no longer just a tournament. It is becoming a broader platform for the development of futsal and its wider community.

For more information on the Gold Coast International and to inquire about competing in the 2027 edition, visit their website.

Active Club Program offers South Australian football clubs a funding boost

South Australian football clubs can tap into another round of government support, with the Active Club Program offering grants of up to $3,000 to help clubs improve participation and strengthen their local communities. The Office for Recreation, Sport and Racing (ORSR) opened its new round of funding on the 28th of August. Clubs have until midday on Wednesday, 14 October 2026 to apply.

The grassroots benefits

The South Australian Government has allocated $1.448 million to the round. Clubs with fewer than 100 members can receive $1,500. Clubs with 100 or more members can receive $3,000. The program targets grassroots sport, including football. It helps clubs purchase equipment and resources that make participation easier and more affordable.

Football clubs can use the funding for sporting equipment, uniforms and protective gear. They can also fund playing venue maintenance equipment, professional development, medical equipment and training. The program also supports projects that improve inclusion. Clubs can use grants for positive health initiatives and hardship subsidies. These measures can help remove barriers that stop people from playing sport.

That focus creates opportunities for football clubs to support more women and girls. It can also help clubs create more welcoming environments for players of different ages and backgrounds. Water and energy efficiency also form part of the program. Clubs can fund eligible initiatives that reduce water use or improve energy efficiency. That could prove particularly valuable for football clubs managing local playing venues and facilities. The program also allows minor club infrastructure upgrades and technology that directly supports participation or club sustainability.

Who is eligible?

To qualify, a club must operate as a not-for-profit sport or active recreation organisation in South Australia. It must have at least 20 members and have operated for at least 12 months.

ORSR will also consider a club’s participation profile when assessing applications. The assessment looks at female and male junior and senior participation, alongside factors such as the club’s affiliation and when it last received Active Club Program funding.

How to apply

The funding can make a direct difference at grassroots level. In the previous round, 558 South Australian clubs shared more than $1.4 million. The government says the investment helped clubs meet essential costs while supporting participation and inclusion.

For football, that support can stretch beyond the playing field. Stronger clubs create more opportunities for players, coaches and volunteers. They also provide places where people can build connections and stay active. Applications for Round 56 will be screened in November, assessed in December, with clubs notified in January 2027.

To learn more about the South Australian Active Club Program, visit their website.

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