FCA President Gary Cole discusses glaring AFC Pro Licence issue affecting many top Australian coaches

The AFC Pro Licence is still not recognised by UEFA and this issue has been an ongoing battle for many years.

Despite professional coaching badges, years of experience and on-field success, coaches are exploiting loopholes in order to acquire these roles in Europe that clubs clearly believe they are qualified for.

Many top coaches like Ange Postecoglou and Kevin Muscat have battled through many obstacles like job title changes and being unable to take training or sit on the bench for matchdays just to accept offers in Europe.

Football Coaches Australia President Gary Cole discussed the frameworks that are set in order to fix this issue whilst also communicating the many obstacles in place that are currently halting the process.

“The discussions, I’m going to say started at least 5 years ago, Glenn Warry, the inaugural FCA CEO encouraged to Football Australia voraciously to work on that,” he said.

“The truth is that UEFA clearly don’t believe that an AFC pro Licence is as good as theirs because Australian-Asian coaches go to Europe and their qualifications aren’t recognised which doesn’t make a whole bunch of sense.

“Football Coaches Australia will try to influence Football Australia to push for change, it’s very difficult to get the AFC to do so but our legal team has sent a good amount of time writing to FIFA, but they don’t recognise coaching associations.”

David Zdrilic’s story is quite fascinating with the current Sydney FC assistant coach spending around $20,000 on a qualification that was not recognised in Europe. If you factor in flights and accommodation, the outlay was closer to $30,000 as he had to return from Germany four times to complete it. The FCA worked with  Zzdrillic through this interesting period where he worked for the likes of RB Leipzig and Genoa on different job titles to escape trouble. However he wasn’t the only coach to have troubles with this system in Australia recently.

“David was one of the many people that Glenn Warry helped through this process because it’s a challenge. Essentially what they’re saying is, yep you have a certificate that says you have a pro licence, but you need to prove to us that you really are a pro licence coach and that can take many forms,” Cole said.

“I think Muscat ended up, after having to sit to get around it, his club in Belgium called him a Technical Director and initially he couldn’t even sit on the bench for matchdays.

“They eventually got around that and they got to a point where his previous experience gets ratified because they sit down with him, interview him and realise this guy knows what he is talking about. They don’t give him a pro licence, but they give him a letter that says ‘you’re ok to work in Europe’.

“So many Aussie coaches go through it, Kevin [Muscat] went through it, Ange went through it, David Zdrillic didn’t have a pro licence, got a job offer in Italy and couldn’t accept it because his credentials weren’t recognised”

When asked if Australian coaches succeeding in Europe would help force the issue on this situation, Cole mentioned that there was still a lot more that had to done outside of that for it to pass.

“Success will cause change to one degree. Obviously if Ange succeeds it will say we have done something right but that’s a one off,” he said.

“When you start to add up the volume, so you’ve got Ange’s success, now Tanya Oxtoby who’s manager of Northern Ireland women’s national team but like Joe Montemurro they both got their UEFA pro licences whilst spending time abroad and that adds another string to the bow.

“Question is should we be encouraging Australian coaches to plan to go to Europe to get into the UEFA coaching course but that’s really expensive because you have to fly over and take time off work etc.

“We’d like to think no but the reality is today that it would be a better option for those who have the capacity and the willingness to work at that level.

“There are people working to try and fix that but given the organisations involved, I don’t perceive that it will be a quick fix by any means.”

It remains an extremely interesting discussion that has accelerated into a bigger issue in recent years as more Australian coaches start succeeding domestically and in Asia which leads to the bigger job opportunities in Europe that they aren’t qualified for due to this incredible rule.

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World Cup betting boom presents billion-dollar opportunity, and a growing dilemma, for Australian football

The 2026 FIFA World Cup is expected to become the biggest betting event in sporting history, with more than US$50 billion ($76 billion AUD) expected to be wagered globally across the tournament.

Financial services firm Macquarie estimates around US$500 million will be bet on each match, eclipsing the estimated US$35 billion wagered during the Qatar 2022 World Cup. The jump is driven by the tournament’s expansion from 32 to 48 teams and from 64 to 104 matches, alongside the rapid growth of legal sports betting markets in North America.

While much of the attention has focused on the sheer scale of betting turnover, the figures also underline football’s commercial importance to Australia’s wagering industry.

The World Cup has long been one of the country’s biggest betting events, sitting alongside the Melbourne Cup, AFL Grand Final and State of Origin. With Australia qualifying once again and attracting strong national interest, bookmakers have invested heavily in marketing campaigns designed around football’s month-long global spectacle.

TAB recently launched its nationwide “The Cup at TAB” campaign, positioning venues across Australia as communal destinations to watch World Cup matches, backed by research suggesting 61% of Australians prefer experiencing the tournament with others.

Sportsbet has also rolled out a major World Cup advertising campaign built around football’s global appeal, highlighting just how commercially valuable the tournament has become for Australia’s betting operators.

What about Australian Football?

Unlike Europe’s major leagues, Australian football still relies heavily on sponsorship and broadcast revenue to grow participation, develop professional competitions and improve fan engagement. The increased commercial attention generated during a World Cup inevitably benefits broadcasters, venues, hospitality businesses and wagering companies looking to capitalise on football’s largest audience.

SBS has introduced in-game advertising during FIFA’s mandated hydration breaks for the first time at a World Cup, creating additional commercial inventory during live broadcasts while maintaining uninterrupted match coverage.

Yet football’s commercial success arrives amid mounting political pressure over gambling advertising.

The Albanese Government has proposed significant restrictions on gambling promotions, including banning betting advertisements during most live sport before 8.30pm, prohibiting gambling branding at sporting venues and preventing athletes and celebrities from promoting wagering products. While described as Australia’s biggest gambling advertising reforms to date, critics argue the measures still leave significant loopholes.

What does it mean for football?

As betting companies spend millions attaching themselves to the World Cup, gambling harm advocates argue football’s biggest event also becomes one of the industry’s most effective customer acquisition tools.

Macquarie analysts have warned bookmakers face an additional challenge beyond simply attracting World Cup punters. The industry’s long-term profitability depends on converting casual tournament bettors into year-round customers across football, racing and other sports, as well as higher-margin casino products.

That concern has been repeated by gambling reform organisations, which argue global football tournaments expose younger audiences and first-time bettors to increasingly sophisticated wagering products.

For Australian football administrators, the issue reflects a broader commercial balancing act.

The sport continues to chase greater investment to compete with the AFL and NRL for fans, sponsors and media attention. World Cups generate unprecedented engagement, creating opportunities for broadcasters, pubs, clubs, hospitality operators and betting companies alike.

However, as governments tighten gambling regulations and public scrutiny intensifies, football’s commercial ecosystem may also need to evolve. The 2026 World Cup demonstrates football’s extraordinary economic power beyond ticket sales and broadcasting rights. Billions of dollars will flow through betting markets over the next month, reinforcing football as one of the world’s most commercially valuable sports.

For Australia, the challenge is ensuring that the business generated by football strengthens the game itself, rather than simply enriching industries that surround it.

Football Victoria joins campaign to fight racism in sport

With the launch of the Victorian Government’s Racism Doesn’t Belong in Our Game campaign, Football Victoria joins several sporting organisations in the state to ensure sport remains inclusive and welcoming for all.

 

About the campaign

Racism Doesn’t Belong in Our Game aims to raise awareness of racism in community sport, uniting organisations and associations like VACSAL, Vicsport, VicHealth and more.

Football Victoria, as the state’s governing body for the beautiful game, will affirm its commitment to ensuring football is a safe and inclusive place for all who play, coach or support by joining the campaign.

It reflects the leadership and guidance of the Centre for Multicultural Youth (CMY) and its CMSport initiative, a service provider with over 30 years of experience in supporting diversity in sports through training, coaching and mentoring, and consulting support.

“It has been fantastic to work with CMSport, CMY and the other sporting codes to bring this campaign to life,” said FV Executive Manager of Equity Growth and Government Relations Karen Pearce via media release.

“The Racism Doesn’t Belong in Our Game campaign started with a pledge from all seven codes to tackle racism, and I really do believe that we can achieve that as a cohesive group pulling toward the same goals.”

 

Strength in diversity

Australia is an immensely diverse and multicultural nation. According to numbers from the Australian Bureau of Statistics, the population includes 8.8 million people born overseas, representing 32% of the population. 48% have a parent born overseas, while 4% is Indigenous.

It should therefore be expected – and indeed, welcomed – that Australia’s most-participated sport reflects this multiculturalism.

But for many who want to enjoy playing or watching football in their local community, incidents of racism continue to plague their experiences in the game.

“Research tells us over 56% of Victorian community sport have reported experiencing or witnessing racism, a truly alarming number,” Pearce continued.

“We look forward to working together to lower that stat as we try to stamp out racism in sport once and for all.”

Racism Doesn’t Belong in Our Game ultimately embodies not only the goal for all sport going forward, but the best way through which to achieve it.

That is, through unity and championing the diversity which makes Australia a nation to admire.

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