Felton Industries: Supporting the infrastructure needs of football clubs across Australia

Sporting infrastructure continues to be an important topic to address amongst community football clubs across the country.

Felton Industries is one of Australia’s leading designer, manufacturer and supplier of quality outdoor furniture, specialising in premium seating solutions for sporting clubs and environments.

The company have recently entered into an agreement with Football Queensland, becoming the state governing body’s official Shelter and Grandstand partner, as well as being the preferred supplier to the Queensland football community.

Through this partnership, Football Queensland released a Shelter and Grandstand Facility Guide earlier this year with support from Felton.

The guide outlines information, recommendations and viable solutions for clubs and local councils to install shelters and suitable seating at football facilities.

“All sporting clubs in Queensland face sun safety and weather-related challenges at their venues,” Football Queensland CEO Robert Cavallucci said.

“FQ has addressed this through the Shelter & Grandstands Facility Guide, the newest inclusion among our suite of in-depth resources for clubs, sport and recreation consultants, and local councils.

“Together with Felton, we are supporting our community with improved access to high-quality, infrastructure that transforms both the spectator experience and the atmosphere at matches.”

The planning and implementation process of infrastructure upgrades are also detailed in the guide, alongside suitable grants and methods that may financially assist clubs with purchases.

“Felton are proud to be FQ Preferred Supplier for Shelter and Grandstands and to support the infrastructure needs of Queensland Football clubs and football communities Australia-wide,” stated Gus White, National Sales Manager for Felton Industries.

“We work closely with clubs to deliver premium quality grandstands, bench and changing room seating. We are also thrilled to announce that we will be launching football dugouts at the end of this month.”

A list of Felton’s most popular grandstand and shelter solutions for football clubs are shown below:


Sunsafe Select Grandstand 

Structurally engineered all-in-one unit that provides sheltered seating for up to 40 people.

$13,850.00 ex. GST

Technical specifications

  • Seats up to 40 people
  • Structurally engineered all-in-one roof
  • Footrests & backrests with extra safety support bar
  • Built to last durable fabricated aluminium frame
  • Cyclone Rated Category C
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

Roof Coverage: 5150mm W x 3540mm D

Seating Plan: 2250mm D x 4000mm L x 900mm H (4th Tier)

Overall Plan: 5150mm L x 2400mmH (4 Tier) x 3540mm D


Select Grandstand 

Popular portable spectator seating that can be easily moved around venues and added to existing shade areas.

$6,180.00 – $9,270.00 ex. GST

Technical specifications

  • Bolt down or move around as a portable spectator seating unit
  • Available in 4m and 6m lengths.
  • 4m fits up to 40 fans and 6m up to 60 fans in the stands for your next game
  • Most popular grandstand 3 years running!
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

4m Overall Plan: 4000mm W x 1270mm H (900mm H 4th tier) x 2250mm D

6m Overall Plan: 6000mm W x 1270mm H (900mm H 4th tier) x 2250mm D


Eco-Trend Sheltered Park Setting

Sheltered seating perfect for canteen areas at football clubs.

$3,750.00 ex. GST

Technical specifications

  • Seats up to 8
  • Maximum weather protection with Colorbond Roof – Deep Ocean as Standard
  • Powder-coated frames – APO Grey
  • Seats up to 8 people comfortably
  • Latest in sleek design
  • Bolt down lugs for maximum stability and safety
  • Choice of colours available
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

Table Top: 2020mm L x 765mm W x 747mm H

Overall Plan: 2215mm L x 1975mm W x 2570mm H


Double Plank Seating 

Double plank bench seating designed for changing rooms and high-use wet environments like pools and surf clubs.

$515.00 – $1,029.00 ex. GST

Technical specifications

  • Fully aluminium – will not rust
  • Bolt down or free-standing options
  • Hose down for cleaning purposes
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • Choose from 2m, 3m, 4m or custom sizes available
  • 7-year warranty

Overall Plan: 500mm W x 450mm H

Felton’s wide range of products have fit the needs of many football clubs in Queensland, but also all across Australia, including clubs such as Port Kembla FC, who are based in NSW.

Located eight kilometres south of the City of Wollongong, the grassroots club needed a seating solution for members to watch the team’s home games.

After they secured the appropriate funding through the grants processes available, the club can now seat up to 160 members after purchasing equipment off Felton.

“Our club recently purchased 4 shelter units to provide a protected environment for our spectators to watch our teams play football,” Anthony Timilero, president of Port Kembla Pumas Football Club, said.

“From our initial inquiry to installation, Felton Industries were always focused on delivering exceptional service.”

To learn more about Felton Industries visit https://felton.net.au.


Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Alpha Group equipping Brisbane Roar in 2024

Brisbane Roar’s deal with sports equipment provider Alpha Group is giving players and staff access to the latest range of football-specific tools.

Alpha Group is an Australian company that has risen to prominence for its state-of-the-art, football-specific equipment. In particular, the company provides a wide range of portable pop-up goals that facilitates various football training drills.

The company also provides a range of accessories such as target nets, tennis nets and rebounders, which serve as important tools for player skill-development.

With players and coaching staff accessing Alpha Group’s extensive range, Brisbane Roar believe it will improve its day-to-day training programs, whilst having a positive effect on the club’s on-field performance.

Roar Chief Operating Officer, Zac Anderson, spoke glowingly about the collaboration.

“The tools and equipment Alpha Group offers are unmatched in quality, and their reputation in the industry is exceptional,” Anderson said via Roar press release.

“This partnership will significantly enhance our training programs, ensuring our players and coaches are equipped to compete at the highest level.”

The deal also provides valuable exposure for an Australian brand in the football equipment market.

Alpha Group’s Director Robert Bonanno is thrilled for the company to be connected with an A-League club.

“It’s an honour to enter this partnership and be chosen as their trusted equipment provider, and we’re committed to ensuring that all team’s get the best training equipment available,” he added via media release.

Brisbane Roar will hope that the equipment deal brings further success to its A-League Men and Women teams and help to nurture its young talent as they rise through the club ranks.

Football Queensland remain with Kappa for five more seasons until 2028

Football Queensland & Kappa partnership extension

Football Queensland have announced a five-year partnership extension with iconic international sports brand Kappa as its official apparel partner from 2024.

This relationship between the two parties has been very strong since they first partnered all the way back in 2017 and reinforces the support for football in Queensland that the brand has had.

Kappa has provided quality garments for some of Europe’s biggest clubs including Manchester City, Juventus, AC Milan and the Italian National team.

It’s a brand that was established in 1916 in Turin and eventually in 1978 they rebranded themselves to branch out as a sportwear brand where they focused purely on football-related products and designs.

For Football Queensland, they currently produce and provide quality on and off-field apparel for all Queensland State Representative teams including the state’s futsal representative squads. Kappa also provide on-field apparel for the game’s referees on the FQ website.

They also helped sponsor and start up the Kappa Women’s Super Cup and Kappa Pro Series tournaments that debuted in late 2021 and 2022 respectively for clubs to participate in across the state.

FQ CEO Robert Cavallucci was extremely pleased to announce this partnership extension following Kappa’s amazing support.

“Football Queensland is incredibly excited to announce Kappa as our official apparel partner for the next five years following a competitive tender process which saw us receive 20 expressions of interest and 15 submissions of an extremely high quality,” Cavallucci said via Football Queensland press release.

“In their seven years as a Football Queensland partner, Kappa has provided fantastic support to Football Queensland, our clubs and the wider football community thanks to their quality of apparel, ability to deliver on their promises and the team’s unwavering commitment to customer service.

“We’ve built a wonderful working relationship with the team at Kappa thanks to their willingness to go above and beyond to deliver outcomes for our organisation and our game, and we’re delighted to continue working in partnership with them from next year.”

Kappa Australia Director Ze’ev Bogaty shared the same sentiment for the great relationship the two parties have created.

“Kappa is a strong supporter of football in Queensland and has been proud to invest in the game since the partnership with Football Queensland began in 2017,” Bogaty mentioned in the FQ press release.

“Some highlights of the partnership have included the development of the teal shirt for first year referees, witnessing Queensland state sides dominate on the national stage in Kappa kit, and the launch of the Kappa Women’s Super Cup and Kappa Pro Series tournaments.

“As we embark on another five years as the state’s official apparel partner and continue our close working relationship with Football Queensland, we look forward to contributing even more to the growth and success of football across the state.”

There is a shared goal of improving the grassroots game in Queensland from both parties and the track record of Kappa’s immense investment over the past seven years has shown that this extension will do wonders for Queensland football.

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