Felton Industries: Supporting the infrastructure needs of football clubs across Australia

Avatar

Sporting infrastructure continues to be an important topic to address amongst community football clubs across the country.

Felton Industries is one of Australia’s leading designer, manufacturer and supplier of quality outdoor furniture, specialising in premium seating solutions for sporting clubs and environments.

The company have recently entered into an agreement with Football Queensland, becoming the state governing body’s official Shelter and Grandstand partner, as well as being the preferred supplier to the Queensland football community.

Through this partnership, Football Queensland released a Shelter and Grandstand Facility Guide earlier this year with support from Felton.

The guide outlines information, recommendations and viable solutions for clubs and local councils to install shelters and suitable seating at football facilities.

“All sporting clubs in Queensland face sun safety and weather-related challenges at their venues,” Football Queensland CEO Robert Cavallucci said.

“FQ has addressed this through the Shelter & Grandstands Facility Guide, the newest inclusion among our suite of in-depth resources for clubs, sport and recreation consultants, and local councils.

“Together with Felton, we are supporting our community with improved access to high-quality, infrastructure that transforms both the spectator experience and the atmosphere at matches.”

The planning and implementation process of infrastructure upgrades are also detailed in the guide, alongside suitable grants and methods that may financially assist clubs with purchases.

“Felton are proud to be FQ Preferred Supplier for Shelter and Grandstands and to support the infrastructure needs of Queensland Football clubs and football communities Australia-wide,” stated Gus White, National Sales Manager for Felton Industries.

“We work closely with clubs to deliver premium quality grandstands, bench and changing room seating. We are also thrilled to announce that we will be launching football dugouts at the end of this month.”

A list of Felton’s most popular grandstand and shelter solutions for football clubs are shown below:

 

Sunsafe Select Grandstand 

Structurally engineered all-in-one unit that provides sheltered seating for up to 40 people.

$13,850.00 ex. GST

Technical specifications

  • Seats up to 40 people
  • Structurally engineered all-in-one roof
  • Footrests & backrests with extra safety support bar
  • Built to last durable fabricated aluminium frame
  • Cyclone Rated Category C
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

Roof Coverage: 5150mm W x 3540mm D

Seating Plan: 2250mm D x 4000mm L x 900mm H (4th Tier)

Overall Plan: 5150mm L x 2400mmH (4 Tier) x 3540mm D

 

Select Grandstand 

Popular portable spectator seating that can be easily moved around venues and added to existing shade areas.

$6,180.00 – $9,270.00 ex. GST

Technical specifications

  • Bolt down or move around as a portable spectator seating unit
  • Available in 4m and 6m lengths.
  • 4m fits up to 40 fans and 6m up to 60 fans in the stands for your next game
  • Most popular grandstand 3 years running!
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

4m Overall Plan: 4000mm W x 1270mm H (900mm H 4th tier) x 2250mm D

6m Overall Plan: 6000mm W x 1270mm H (900mm H 4th tier) x 2250mm D

 

Eco-Trend Sheltered Park Setting

Sheltered seating perfect for canteen areas at football clubs.

$3,750.00 ex. GST

Technical specifications

  • Seats up to 8
  • Maximum weather protection with Colorbond Roof – Deep Ocean as Standard
  • Powder-coated frames – APO Grey
  • Seats up to 8 people comfortably
  • Latest in sleek design
  • Bolt down lugs for maximum stability and safety
  • Choice of colours available
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

Table Top: 2020mm L x 765mm W x 747mm H

Overall Plan: 2215mm L x 1975mm W x 2570mm H

 

Double Plank Seating 

Double plank bench seating designed for changing rooms and high-use wet environments like pools and surf clubs.

$515.00 – $1,029.00 ex. GST

Technical specifications

  • Fully aluminium – will not rust
  • Bolt down or free-standing options
  • Hose down for cleaning purposes
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • Choose from 2m, 3m, 4m or custom sizes available
  • 7-year warranty

Overall Plan: 500mm W x 450mm H

Felton’s wide range of products have fit the needs of many football clubs in Queensland, but also all across Australia, including clubs such as Port Kembla FC, who are based in NSW.

Located eight kilometres south of the City of Wollongong, the grassroots club needed a seating solution for members to watch the team’s home games.

After they secured the appropriate funding through the grants processes available, the club can now seat up to 160 members after purchasing equipment off Felton.

“Our club recently purchased 4 shelter units to provide a protected environment for our spectators to watch our teams play football,” Anthony Timilero, president of Port Kembla Pumas Football Club, said.

“From our initial inquiry to installation, Felton Industries were always focused on delivering exceptional service.”

To learn more about Felton Industries visit https://felton.net.au.

 

Previous ArticleNext Article

The ball is no longer just being improved it is being connected

Avatar

The humble football is becoming one of the more technologically advanced objects on a football pitch.

Across the A-Leagues, Mitre’s new Ultimax Pro is focused on improving what happens when the ball is kicked, while LaLiga has taken the next step by turning the ball into a source of live match data.

The contrast shows how football technology is moving in two directions at once, improving the physical performance of equipment while increasingly connecting it to the digital systems surrounding the game.

Refining the Physical Object: Mitre’s Ultimax Pro

The Ultimax Pro, which will be used across the 2026/27 A-League Men and Ninja A-League Women seasons, incorporates Mitre’s HyperFlow, HyperFoam, HyperSeal and Delta Skin technologies.

Its debossed grooves are designed to reduce drag and improve stability in flight, while the cushioning, bonding and surface technologies are aimed at producing consistent rebound, durability and control. The ball carries FIFA Quality Pro certification, reflecting the testing standards required for professional match balls.

The technology is largely invisible to supporters. Its purpose is to make the ball behave more predictably for players, rather than fundamentally changing the football itself.

Connecting the Ball to the Digital Ecosystem: LaLiga’s Sensor-Driven Approach

LaLiga’s approach is different.

The Spanish competition has introduced a radio-frequency sensor developed by KINEXON into its PUMA match ball, with the technology being used across every LaLiga EA Sports fixture this season.

The sensor continuously transmits information about the ball’s position and the precise moment of contact. Around 12 antennas installed in each stadium capture the data and feed it into LaLiga’s wider technology infrastructure.

That gives the ball a role beyond simply being the object of play.

Knowing exactly when the ball is touched can help officials in a variety of situations. Offside, handballs, deflections and other decisions where a difference of milliseconds can affect the outcome could all benefit.

But the more interesting development may sit outside officiating.

LaLiga is using the connected ball to create xBALL, an official data layer that can feed broadcasts, digital products and future second-screen experiences. Data such as shot speed, ball spin and trajectory could all be incorporated into its media and digital products.

The ball is no longer just something that manufacturers compete to make faster, more durable or more responsive. It can also become a source of proprietary data that leagues can use to improve broadcasts, develop digital products and create new ways for supporters to understand the game.

The Ball as Part of Football’s Intelligence Layer

Mitre is refining the physical object. LaLiga is connecting that object to the digital ecosystem of the match.

Together, however, they point to the same direction of travel.

Football equipment is becoming increasingly intelligent.

The evolution is not necessarily about adding technology for its own sake. In the A-Leagues, the objective is consistency: predictable flight, touch and rebound. In LaLiga, the objective is precision and information: knowing exactly where the ball is and when it was touched.

The commercial opportunity comes from what can be built around those capabilities.

As stadiums become more connected, broadcasts become more data-rich and clubs and leagues collect increasingly detailed information about matches, the football itself can become another input into that infrastructure.

It also changes the relationship between equipment manufacturers and competitions.

A match ball used to be primarily a physical product supplied to a league. Connected technology creates the possibility of the ball becoming part of a broader technology stack involving officiating systems, broadcast platforms, analytics and fan-facing digital products.

The A-Leagues are starting with the physical performance of the ball. LaLiga is showing what can happen when that physical object becomes connected.

The next generation of football technology may not be something players wear or referees use.

It may be the ball itself.

Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership

Avatar
Image Credit: Perth Glory

Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain Chicken Treat returning as the club’s principal partner for the 2026/27 season.

The partnership reconnects two WA brands with a shared history, with Chicken Treat’s logo previously appearing on Glory’s shirts between 1996 and 1998.

Its return comes as Glory celebrates its 30th anniversary and Chicken Treat marks 50 years since its first store opened in Midland, giving the new agreement a strong heritage component alongside its commercial value.

Glory CEO Ben Leaver said the partnership offered an opportunity to reconnect with supporters while working with a long-standing WA business.

“Chicken Treat is very much a part of Glory’s heritage, it holds a cherished place in the hearts of many of our Members and fans,” Leaver said.

Chicken Treat CEO Jamie Stewart said the company’s anniversary made the partnership an opportunity to reconnect with generations of Western Australians.

“Having the Chicken Treat logo proudly displayed on the Glory jersey gives us a fantastic platform to connect with fans, support the growth of football in WA and create memorable experiences for the local community,” Stewart said.

The partnership arrives alongside the unveiling of Glory’s new 2026/27 kits, which draw inspiration from the 2000/2001 kit incorporating design elements referencing the club’s history.

That gives the sponsorship a role beyond conventional brand exposure, with the Chicken Treat logo becoming part of a broader retro-focused campaign centred around Glory’s 30th anniversary.

The partnership demonstrates how established brands can use sporting heritage to reactivate an existing relationship, combining recognition among existing supporters with a fresh commercial platform for a new season and audience.

Most Popular Topics

Editor Picks

Send this to a friend