fbpx

FFA and PFA reach deal for revised CBA

The FFA and PFA have today come to terms on a revised Collective Bargaining Agreement (CBA) for Socceroos and Matildas players.

Football Federation Australia (FFA) and Professional Footballers Australia (PFA) have today come to terms on a revised Collective Bargaining Agreement (CBA) for Socceroos and Matildas players.

Remuneration, high-performance standards, and gender equality will be maintained for the national teams – despite the COVID-19 pandemic.

FFA said that the CBA makes sure that Australia will continue to be a global leader for advancing gender equity and pay parity in football.

The National Teams Collective Bargaining Agreement extends until the end of the 2023 FIFA Women’s World Cup.

FFA and PFA have agreed to make adjustments to the CBA to deal with the economic impacts that the pandemic has caused. Due to the pandemic there has been less opportunities for the national teams to generate revenue.

Contracted Matildas players will continue to be paid a monthly wage. FFA views this as critical to continuing to support elite female players.

FFA CEO James Johnson said that the agreement ensures that equal shares of revenues generated by the national teams will be given to the Socceroos and Matildas.

“We have worked collaboratively and with strong principles with the PFA and the national team players to carefully consider the challenges we are confronting and developing a future proof agreement which takes into account the environmental challenges that we are confronting globally at present,” he said in a statement.

“With this CBA now finalised, we look forward to working with the players and PFA to develop plans to recover from the pandemic. The strong schedules of activities both teams are set to experience in 2021 and beyond will assist in the regeneration of long-term national team revenues, which will not only benefit our elite players but many other areas of the sport.”

FFA, PFA and the national team players will work together to develop a plan to bounce back from the impacts of the pandemic.

“Preserving a world-leading CBA during a challenging period for the industry was of critical importance to the players as we seek to work in partnership with FFA to rebuild the sport in the wake of COVID-19,” PFA Co-Chief Executive Officer, Kathryn Gill said about the agreement.

“The National Team CBA model was designed with the flexibility to allow individual entitlements to be redirected, meaning we could find a solution that dignifies the Matildas as professional footballers and ensures an equal distribution of revenues to the players, whilst maintaining the high-performance environment.

“Importantly, this outcome can help our sport build the foundations for a once in a generation opportunity; hosting the FIFA Women’s World Cup 2023™.”

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

© 2022 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks