FFA Announce Growth in Female Participation in 2019

In a recent statement, the FFA have revealed nearly two million women and girls across the country played football in 2019.

An 11% increase was made across all seven states and territories, with Victoria achieving a rise of over 50%.

“Our growth is testament to everyone connected with our great game. It’s due in no small part to the progress we’ve made as a sport over the past 24 months and the way our clubs and volunteers have responded and contributed to this achievement,” said Peter Filopoulos, CEO of Football Victoria.

“We have a shared aspiration for our sport to continue to grow and develop, and I’m certain we’ve not even scratched the surface as to the continued growth of our game.

“Our firm agenda to support the ongoing growth and development of our game in Victoria continues through our strategic plan, FootbALLways, which was announced last year.  The plan is about uniting, inspiring and enabling Victorians of ALL backgrounds and abilities to live and love football, for life.”

Women’s sports in Australia has been on a steady incline in the last few years, thanks in part to various different sports all doing their bit.

The AFLW, introduced in 2017 has been a massive influence for young girls, as well as the success of our women’s national cricket team.

They recently captured the ICC T20 Women’s World Cup in a thumping win over India, showcasing them as one of the country’s most successful international sides.

Foxtel also recently used channel 507 as a pop-up channel for women’s sports only called FOXW. It was only a temporary change however, one would suspect it’s something that is being seriously considered down the line as permanent.

The quality and success of Australia’s national women’s soccer team needs no explanation.

FFA CEO James Johnson and FFA Head of Football Sarah Walsh both commented on the census results, stating that they couldn’t be happier.

“I’m particularly pleased that this hard work has resulted in large increases in the numbers of both coaches and volunteers, as they add tremendous value to our game, and I’d like to thank everyone involved for their commitment to our sport.”, said Johnson.

“I’m delighted that more women and girls than ever are now playing football,” Walsh said.

“FFA is committed to increasing diversity and inclusion in football, and we have seen a number of female-football initiatives in the past year that have proved very popular.”

Walsh went on to talk about the importance of the Women’s World Cup bid, something that has been gaining traction for many months now.

“There’s still a long way to go for female football in this country and a lot of growth to be experienced in the coming years. We are aiming for 50:50 gender parity by 2027 and hosting the FIFA Women’s World Cup in 2023 in Australia and New Zealand would fast track our push to reach this target.”

50/50 gender parity as Walsh calls it is perhaps the greatest challenge facing the FFA. Whilst the women’s game is getting the push it fully deserves, there will still be detractors.

2027 seems like a long time away, but unless the FFA can successfully bid on the Women’s World Cup as well as successfully develop our brightest up and coming female players, time will fly by.

The results of this census are certainly promising and that would be mostly down to the success of our elite players.

Yes, there is a huge gap between the community and elite levels. But the two will always be connected, especially when it comes to younger aspiring players.

Do you think that the FFA can reach 50/50 by 2027? Furthermore, how much of an impact do you think the Women’s World Cup would have on that 50/50 goal if the tournament was held here in Australia?

Get involved in the discussion on Twitter @Soccersceneau. Don’t forget to subscribe to our weekly newsletter for more articles just like this delivered to your inbox every Friday.

 

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Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Friedkin Group to acquire majority stake in Everton

The Friedkin Group has reached an agreement to buy Farhad Moshiri’s majority 94% stake in Everton. The deal is subject to regulatory approval from the Premier League, the Football Association and the Financial Conduct Authority.

It is believed to be worth in excess of $770 million, leaving Moshiri with little return on his substantial investment.

The US-based group is led by chairman Dan Friedkin, who also owns Roma. He has a net worth of $11bn AUD according to Forbes thanks to The Friedkin Group, which was founded by his father, Thomas H. Friedkin.

Everton would become the 10th club in the Premier League under majority American ownership, joining the likes of Chelsea and Liverpool.

The deal would bring to a conclusion the damaging Moshiri reign. The British-Iranian businessman has invested more than $1445 million in the club since 2016, but many supporters have been deeply unhappy about his ownership because of its failure to hit successful transfers and its enormous debt which lead to points deductions in 2023/24.

Last season they were deducted points twice, amounting to a total of eight after an appeals process, for breaching Premier League financial rules on the level of losses clubs are allowed to make.

Everton, who have not played outside the top flight during the Premier League era, had been toying with relegation under Frank Lampard and current manager Sean Dyche, finishing in the bottom half. They started the season on only one win after six and it suggests they will spend a fourth season near the drop zone.

The Friedkin Group had agreed a deal in principle to purchase current owner Moshiri’s 94% stake in June but talks were called off a month later after the two parties failed to finalise an agreement.

That followed Miami-based 777 Partners being unable to a complete a deal earlier this year which Everton is probably fortunate to hear considering the toxicity around how they have run Standard Liege and Hertha BSC into a tough position.

In June, it was said that Friedkin hinted that he wanted Roma and Everton to sit at the top of a multi-club model, something that The Friedkin Group has yet to experiment.

Everton’s appeal to the Friedkin Group was said to be based on the club’s history, fanbase and the new stadium being built on Bramley-Moore Dock which will be used from the start of the 2025/26 season onwards.

The group in a statement said they remain fully committed to Roma and has no concerns regarding the two clubs co-existing under UEFA rules.

The Friedkin Group assumed control of Italian side Roma in 2020 and guided the club to Europa Conference League success under Jose Mourinho in 2022.

However, this success was short lived, sacking Mourinho only 10 months later before Daniele De Rossi’s short reign has the club in an awkward position in the Serie A.

After some shaky managerial appointments and sackings for AS Roma, Sean Dyche’s future also looks to be in a perilous position if he fails to turn the results around before the new year.

The Friedkin Group released a statement regarding the takeover agreement and their plans to stabilise the club.

“We are pleased to have reached an agreement to become custodians of this iconic football club. We are focused on securing the necessary approvals to complete the transaction,” a spokesperson for the Friedkin Group said in a statement last week.

“We look forward to providing stability to the club and sharing our vision for its future, including the completion of the new Everton Stadium at Bramley-Moore Dock.”

Overall, this is fantastic news for Everton and its fanbase who were long overdue some clarity around the dark situation of their ownership.

The Friedkin Group are willing to overlook the huge stadium debt and inconsistent league results in an attempt to bring one of England’s oldest clubs back to its former glory which saw them win 9 Division One titles and 3 FA Cups.

The group will lead Everton through its new era, right before they permanently leave Goodison Park and enter the 53,000 capacity Bramley-Moore Dock which should increase the club’s revenue and bring a fresh feel to the club.

Melbourne Victory secures new sponsorship deal with Ferraro Dairy

Melbourne Victory Football Club has confirmed a new collaboration with Ferraro Dairy. Under the terms of the agreement, Ferraro Dairy’s brand will be prominently displayed on the back of the shorts for both the A-League Men’s team and Academy teams for the next two seasons.

Ferraro Dairy is an Australian family-owned dairy for 50 years, based in Tullamarine. They pride themselves on high-standard dairy products from Australian produce.

The two-season partnership represents a strategic move for both organisations, combining the prestige of one of Australia’s premier football clubs with a respected name in the dairy industry. By extending the branding to both senior and academy levels, the partnership shows a comprehensive approach to team sponsorship.

Melbourne Victory Managing Director, Caroline Carnegie expressed her enthusiasm about the collaboration, highlighting the alignment between the two organisations.

“We’re incredibly pleased to have Ferraro Dairy on our Men’s kit for the next two seasons and excited to have them along for our journey,” she said via press release.

“Ferraro Dairy is a proud local business that strives for a common goal in driving high standards and delivering a premium product for its loyal clientele.

“We’re thrilled to kick off our partnership with Ferraro Dairy as we head into our 20th season as a Club.”

Ferraro Dairy General Manager, Brad Ferraro echoed the sentiment of excitement about the new partnership.

“It’s an honour to partner with a Club like Melbourne Victory in its historic 20th season and we’re proud to be featured on its iconic kit, we’re excited to be part of their journey and share in the success both on and off the field over the next two years,” Ferraro said via press release.

As Melbourne Victory continues to strengthen its commercial portfolio its partnership with an Australian-based family business, with Ferraro Dairy further solidifies its position as a supporter of local businesses.

This commitment suggests a strong foundation for what both parties hope will be a mutually beneficial relationship.

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