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FFA Announce Growth in Female Participation in 2019

In a recent statement, the FFA have revealed nearly two million women and girls across the country played football in 2019.

An 11% increase was made across all seven states and territories, with Victoria achieving a rise of over 50%.

“Our growth is testament to everyone connected with our great game. It’s due in no small part to the progress we’ve made as a sport over the past 24 months and the way our clubs and volunteers have responded and contributed to this achievement,” said Peter Filopoulos, CEO of Football Victoria.

“We have a shared aspiration for our sport to continue to grow and develop, and I’m certain we’ve not even scratched the surface as to the continued growth of our game.

“Our firm agenda to support the ongoing growth and development of our game in Victoria continues through our strategic plan, FootbALLways, which was announced last year.  The plan is about uniting, inspiring and enabling Victorians of ALL backgrounds and abilities to live and love football, for life.”

Women’s sports in Australia has been on a steady incline in the last few years, thanks in part to various different sports all doing their bit.

The AFLW, introduced in 2017 has been a massive influence for young girls, as well as the success of our women’s national cricket team.

They recently captured the ICC T20 Women’s World Cup in a thumping win over India, showcasing them as one of the country’s most successful international sides.

Foxtel also recently used channel 507 as a pop-up channel for women’s sports only called FOXW. It was only a temporary change however, one would suspect it’s something that is being seriously considered down the line as permanent.

The quality and success of Australia’s national women’s soccer team needs no explanation.

FFA CEO James Johnson and FFA Head of Football Sarah Walsh both commented on the census results, stating that they couldn’t be happier.

“I’m particularly pleased that this hard work has resulted in large increases in the numbers of both coaches and volunteers, as they add tremendous value to our game, and I’d like to thank everyone involved for their commitment to our sport.”, said Johnson.

“I’m delighted that more women and girls than ever are now playing football,” Walsh said.

“FFA is committed to increasing diversity and inclusion in football, and we have seen a number of female-football initiatives in the past year that have proved very popular.”

Walsh went on to talk about the importance of the Women’s World Cup bid, something that has been gaining traction for many months now.

“There’s still a long way to go for female football in this country and a lot of growth to be experienced in the coming years. We are aiming for 50:50 gender parity by 2027 and hosting the FIFA Women’s World Cup in 2023 in Australia and New Zealand would fast track our push to reach this target.”

50/50 gender parity as Walsh calls it is perhaps the greatest challenge facing the FFA. Whilst the women’s game is getting the push it fully deserves, there will still be detractors.

2027 seems like a long time away, but unless the FFA can successfully bid on the Women’s World Cup as well as successfully develop our brightest up and coming female players, time will fly by.

The results of this census are certainly promising and that would be mostly down to the success of our elite players.

Yes, there is a huge gap between the community and elite levels. But the two will always be connected, especially when it comes to younger aspiring players.

Do you think that the FFA can reach 50/50 by 2027? Furthermore, how much of an impact do you think the Women’s World Cup would have on that 50/50 goal if the tournament was held here in Australia?

Get involved in the discussion on Twitter @Soccersceneau. Don’t forget to subscribe to our weekly newsletter for more articles just like this delivered to your inbox every Friday.

 

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Football Coaches Australia welcomes Sports Integrity Australia independent investigation

FCA

Football Coaches Australia (FCA) welcomed the broad independent investigative mandate provided by Football Australia to Sport Integrity Australia, encompassing four different areas – harassment, bullying, intimidation and discrimination.

FCA encourages current and former players, administrators, referees and coaches, as well as parents and others involved in football in Australia to come forward through this process to enhance the positive cultural development in our sport.

FCA President Phil Moss stated: “As an organisation we have sought transparency, due process and procedural fairness from day one, so we fully support an independent and wide-ranging investigation into the culture of football in Australia.

“We must, as a game, hold ourselves to the highest of standards.

“The culture we live every day, how we treat each other and ensuring we are setting up the next generation to enjoy our great game is of paramount importance and entirely non-negotiable.”

Newly elected FCA Vice President Sarah West endorsed Phil’s statement:

“Everyone in our sport, from professional players, coaches, referees, administrators and staff through to those involved at the grass roots, has the right to participate in a positive and safe environment and to be treated with respect and fairness.

“There is no place in our game for abuse or harassment of any kind. This unacceptable behaviour harms people and diminishes the game.

“As coaches we have a duty of care to those we are entrusted to work with and must endeavour to always create environments which provide safety, trust and inclusivity so that everyone can enjoy the beautiful game on and off the pitch.”

Media inquiries can be directed to FCA Chief Executive Officer, Glenn Warry, on +61 417 346 312

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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