FFA Cup streaming on Kayo – what benefits do NPL clubs get

Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool to a comprehensive e-commerce platform that is suited to the needs of its clients.

Founded in 2019, Ticketchainer has now worked with many sports clubs and organisations across France, including Ligue 2 side AC Ajaccio, offering a product that provides:

• A personalised purchase journey with a customised user experience and interface, integrating the best e-commerce practices with a responsive design adapted to computers, tablets and smartphones.
• A back office for ticketing management which configures events and subscriptions, while displaying real-time tracking of ticket sales and combined offers.
• A fixed and mobile access control management through a dedicated mobile application, personal digital assistants (PDAs) with the Ticketchainer Application Programming Interface (API), or interfacing with existing fixed access control systems.

Co-founder and CEO of Ticketchainer, Sami Bouden, explains how the idea of Ticketchainer all came about in an article with ENSTA Paris:

“Sport, and football in particular, is the events sector where ticketing is the most complex to manage: numbered seats, annual or half-season subscriptions, security, there are many parameters to take into account,” he said.

“It seemed to me to be a challenge that was both captivating and within my reach. That’s how the idea of ​​Ticketchainer was born.”

In addition, Ticketchainer decided to branch out internationally becoming the ticketing platform for the 2023 African Cup of Nations, which was a massive achievement for the tech company.

“It was a huge satisfaction for the team because we won this competition ahead of all the big names in the sector, which is a strong signal for the future,” Bouden added via the article with ENSTA Paris.

During the build-up, Ticketchainer launched their online ticketing platform that covered the six stadiums used for the tournament which had a capacity ranging from 25,000 to 60,000 seats.

In addition, they also deployed 70 box offices across the Ivory Coast to sell physical tickets utilising their technology for digital payments.

In approximately three months, Ticketchainer sold over a million tickets for the 2023 African Cup of Nations. They also had to manage more than 350,000 connections per day, selling 25,000 tickets daily for several weeks.

However, the French tech company did come across some technical challenges along the way.

“Security was of course a crucial aspect, but we had anticipated the issue very well and all attempts at fraud were foiled. We worked enormously to adapt our technology to the scale of the event and make it safe and robust. And it worked perfectly,” Bouden said in an article with ENSTA Paris.

Although still relatively new in the sports ticketing industry already working with various sporting organisations in France, Ticketchainer is looking to continue to expand in Europe after the success of the African Cup of Nations.

“Our main objective remains to consolidate our expansion on the French and European market and to become the reference solution for the most prestigious competitions,” Bouden said in an article with ENSTA Paris.

“At the same time, the success of our performance at the African Cup of Nations naturally allows us to nurture ambitions on new markets, particularly in the Gulf countries, and emerging markets where the event industry is exploding. We have just proven that we have all the assets to achieve this.”

Ticketchainer could prove beneficial to most sports clubs and organisations to help them get a better grasp on handling and organising ticket purchases.

Although it may be a while to see this type of technology implemented in Australia, if Ticketchainer’s success in the sports ticketing scene continues we may see them expand into other continents as well as other big future sporting competitions.