FFA Cup streaming on Kayo – what benefits do NPL clubs get

Recently, it was announced that live streaming service Kayo would be streaming FFA Cup matches from the round of 32 onwards.

Kayo is a predominantly sports-based streaming service that streams elite sport such as the AFL, A-League and Test Cricket.

Having Kayo on board as a streaming partner for the FFA Cup is a great achievement for the game at the NPL level, one that must not be understated.

NPL football has seen a resurgence in recent years, thanks in part to the exposure gained through the FFA Cup. Teams such as Heidelberg United, Bentleigh Greens and Hume City, clubs who have defeated A-League opposition in the past, have had the most exposure.

It’s been an inspired decision by the FFA to create such a competition, one that allows clubs at the community level to thrive.

But with Kayo now on board, more people than ever will have access to the fixtures. A-League clubs especially, will benefit the most from this unprecedented access,

As we know, A-League sides like to use the tournament as a way of scouting the talent in the lower leagues. Current Melbourne Victory players Jai Ingham and Kenny Athiu are perfect examples of this.

But now, clubs from outside their respective states will have greater opportunity to scout and target players they may want to offer contracts to.

In turn, aspiring young players with the ambition of playing at a higher level will now be motivated further knowing that there is more people watching than ever before.

With Kayo being a streaming provider for elite sports, broadcasting the FFA Cup will hopefully draw in a larger crowd of people who don’t usually watch the competition.

It will benefit the game at the community level to no end and with the FFA clearly taking steps to try and implement a second division, it seems just a matter of time until that happens.

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Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Brisbane Roar and AQUAME boost optimal hydration

Brisbane Roar and AQUAME

Brisbane Roar is collaborating with leading Australian water bottle developer AQUAME to provide their squads with high-tech water bottles.

AQUAME is a high-tech water bottle offering UVC sanitation, drink reminders, and real-time tracking, all guided by an AI-enhanced app for optimal hydration.

AQUAME’s AI-enhanced phone application enables users to see statistics regarding their hydration, with historical data and personalised coaching options to help guide users towards informed daily health decisions.

The device has been used and approved by Socceroos legend Archie Thompson and Melbourne City FC forward Andrew Nabbout, with the sports water bottle company moving into the football corporate world after recent growth.

Brisbane Roar CEO Kaz Patafta mentioned the importance the club puts on maximising player performance.

“We are proud to partner with AQUAME and believe these high-tech water bottles will greatly contribute to player wellbeing on and off the pitch. As a club we strive to see players have the best products at their fingertips to perform their best. We look forward to growing this partnership with AQUAME,” Patafta said via media release.

Founder of AQUAME Steve Aidun Xie spoke on the large market that this partnership with the A-League club provides for technology in sport.

“We are thrilled to partner with Brisbane Roar, a significant milestone in revolutionising the role of data in modern sports. In today’s competitive sporting landscape, the understanding and optimisation of athlete hydration remain underexplored. Our collaboration is set to bridge this gap by leveraging cutting-edge technology to collect vital hydration data,” Xie added.

“This partnership is more than just an alliance; it’s a step towards filling a crucial void in sports tech by integrating effective hydration plans into athletes’ routines. The insights gained from working with a professional club like Brisbane Roar are invaluable. They will be instrumental in refining our new hydration analysis software, designed to empower sporting clubs globally,” Xie continued.

“This tool will not only analyse but also illuminate how precise hydration planning can elevate athletes to their peak performance. We are excited to be at the forefront of this groundbreaking development, contributing to enhanced athletic achievements and wellbeing.”

Brisbane Roar have a focus with this partnership to positively impact player performance for both the men’s and women’s sides through high quality technological equipment, with AQUAME specifically focusing on the players receiving acute hydration.

FC Barcelona reach Latin American fans with Rappi

FC Barcelona and Rappi

FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as a hugely beneficial moment for fans in the region.

The current two-and-half year deal is a part of FC Barcelona’s continued brand expansion in the Americas, meeting several of its commercial targets as it asserts itself as one of the world’s leading sports brands.

Football is not new territory for home-delivery company Rappi. They actively sponsor several men’s and women’s football clubs across Central and South America, which has helped achieve its current status as one of the leading home-delivery services in the region.

This status as one of Latin America’s leading technology brands is evidenced by its mobile service that connects customers to food and e-commerce products and delivers them to homes within 10 minutes.

FC Barcelona Marketing Area Vice-President, Juli Guiu, highlighted the deal will be a win for Barca fans in Latin America.

“Through this partnership with Rappi, we are boosting our privileged position in this region and helping to improve the fan experience by connecting with them via imaginative, disruptive actions that drive emotions and empathy,” he said in a statement.

Astrid Mirkin, Chief Marketing Officer of Spanish Markets and Head of Brand/Sponsorships at Rappi, elaborated further on Guiu’s comments regarding fan experience.

“With Rappi becoming the exclusive delivery partner of FC Barcelona in Latin America, we will significantly improve the experiences of both the Rappi customer and the FC Barcelona fan at a key consumption moment,” Mirkin added via press release.

“This partnership with FC Barcelona will allow customers to receive additional special offers during games and drive additional orders to our merchants and couriers.”

FC Barcelona will provide Rappi with LED hoardings at the Olympic Stadium and its spiritual home, Camp Nou, when its renovation is completed. Further benefits for the company come in the shape of hospitality packages and brand association with the Barca Legends team.

Inter-continental relationships, particularly between European football clubs and non-European companies, offer substantial economic benefits that can enrich its impact on both football and society.

In addition, fans across the globe not only benefit from exclusive offers in their region, but get a deeper connection to clubs they support from afar.

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