Recently, it was announced that live streaming service Kayo would be streaming FFA Cup matches from the round of 32 onwards.
Kayo is a predominantly sports-based streaming service that streams elite sport such as the AFL, A-League and Test Cricket.
Having Kayo on board as a streaming partner for the FFA Cup is a great achievement for the game at the NPL level, one that must not be understated.
— Kayo Sports (@kayosports) July 24, 2019
NPL football has seen a resurgence in recent years, thanks in part to the exposure gained through the FFA Cup. Teams such as Heidelberg United, Bentleigh Greens and Hume City, clubs who have defeated A-League opposition in the past, have had the most exposure.
It’s been an inspired decision by the FFA to create such a competition, one that allows clubs at the community level to thrive.
But with Kayo now on board, more people than ever will have access to the fixtures. A-League clubs especially, will benefit the most from this unprecedented access,
As we know, A-League sides like to use the tournament as a way of scouting the talent in the lower leagues. Current Melbourne Victory players Jai Ingham and Kenny Athiu are perfect examples of this.
— Teo Pellizzeri (@teopellizzeri) October 14, 2017
But now, clubs from outside their respective states will have greater opportunity to scout and target players they may want to offer contracts to.
In turn, aspiring young players with the ambition of playing at a higher level will now be motivated further knowing that there is more people watching than ever before.
With Kayo being a streaming provider for elite sports, broadcasting the FFA Cup will hopefully draw in a larger crowd of people who don’t usually watch the competition.
It will benefit the game at the community level to no end and with the FFA clearly taking steps to try and implement a second division, it seems just a matter of time until that happens.
You May Also Like
Sporting codes unite to give ‘red card’ to online abuse in sport
Argentine Football Association connecting with SmartSoft Gaming in digital sponsorship
KINEXON Perform GPS Pro: Reforming player tracking solutions for coaches
Cisco digital technology plays a huge role in success of 2023 FIFA Women’s World Cup